Tag results for "search marketing"
- Similarweb Acquires The Search MonitorThe companies have independently supported data, optimization and advertising and together ha ...
- Google, Apple Fight Advertiser Bid To Revive 'Conspiracy' SuitThe new arguments come in a legal battle dating to 2021, wh ...
- How This Amazon VIP Is Working Hard, Having Fun & Making HistoryHave you learned to trust your gut yet? Mimi Swain certainly ha ...
- AI Agents Fuel Disconnect Concerns Between Brands And ConsumersThere are concerns that brands could become completely disconnected from consumers usi ...
- Why DeepSeek Isn't A Search Engine And What It Means For Advertisers, Google, MicrosoftAn analysis of DeepSeek shows how it handles queries across key industri ...
- Amid Shift In Internet Search Habits, Consumers Seek Better ResultsConsumers want to see more immediate and relevant search results, including t ...
- Investments In Connected Commerce, Tech Stacks Rise To $585BWinterberry Group estimates investments in connected commerce and technology stacks will dri ...
- Google's Fix For Search Monopoly: Choice, Performance Driven By CuriosityThe human desire to question, speculate and doubt makes search and advertisi ...
- Beware Of Google Sponsored Ads Phishing Scams This Holiday SeasonThis year, scammers have ventured deeper into financial institutions. When I search ...
- Two Search Engines Create One To Take On GoogleTwo search engines known in Europe for their individuality announced Tuesday th ...
- Redesigned Gmail Service Will Help Consumers Track Purchases, ReservationsThe dynamic new Gmail summary cards - already appearing in Android a ...
- Hispanic U.S. Market Estimated To Add 7.4M By 2030The Claritas 2024 Hispanic Market Report finds 79% of Hispanic adults wat ...
- TikTok Lets Advertisers Target Search Results, Calls Keywords The BackboneTikTok has come for Google's ad business at its most vulnerable ti ...
- Google AI Overviews Disrupts Ecommerce, Publisher TrafficApart from some international markets, search has always been about Google ...
- Google Takes Another Blow From UK Regulators For Anti-Competitive BehaviorAs Google prepares to battle the U.S. Department of Justice in anoth ...
- Gemini, Help Me: Google Adds Feature To Gmail Side PanelGmail users can now use Gemini to summarize email threads, suggest response ...
- Google Tests GAI Search Ads With Extra Storage SpaceExtra Space Storage and Google are running a limited U.S. trial ...
- Cost Per Lead Increased For 19 Of 23 IndustriesThe cost per lead from search ads rose 25% on average ...
- Google Takes Another Blow From CMA On Privacy Sandbox SetbacksGoogle may need to limit its first-party data capabilities to meet t ...
- Google Search CPCs Rose 13% YoY, But AOVs Rose Just 1%Cost per click on Google ads continues to rise, up 13% Y ...
- Microsoft Pilots A Feature Summarizing Campaign Performance From Conversational ChatComscore now includes generative AI search in its overall search market measureme ...
- Why Google Will Not Deprecate Browser Cookies Until 2025After hitting another roadblock on its way to deprecating third-party browser cooki ...
- Top 10 & Mid-Tier Media Outlets Boost Share Of Digital Ad RevenueLarger companies have been better equipped to harness their advantages in first-par ...
- Google Search Ad Scams: Will LLMs And GAI Make It Worse?The internet economy and the introduction of large language models and generati ...
- Marketers Concerned With Losing Ability To Measure CampaignsWith the deprecation of cookies, marketers are most fearful of losing t ...
- Search Growth Slows As Retail Media Takes Lead In Agency ForecastsWPP's GroupM and IPG Mediabrands' Magna have released data around annual predictio ...
- Flush With Emails: A Third Of Consumers Say They're OverwhelmedBut marketers are investing more and consumers say they're greatly influenced ...
- Marketers Split On How To Price ServicesAd and marketing agencies are split on how to price paid ...
- LinkedIn Lets Users Search For All Branded Content PartnershipsIn order to cater to creators and brands while boosting transparency arou ...
- Digital CPMs Plummet, 2H Rebound ExpectedWith the economy and consumer sentiment showing major improvement, major jumps ...
