- Gemini, Help Me: Google Adds Feature To Gmail Side Panel
Email Insider, Ray Schultz - Wednesday, June 26, 2024
Gmail users can now use Gemini to summarize email threads, suggest response ...
- Google Tests GAI Search Ads With Extra Storage Space
MediaDailyNews, Laurie Sullivan - Tuesday, May 21, 2024
Extra Space Storage and Google are running a limited U.S. trial ...
- Cost Per Lead Increased For 19 Of 23 Industries
Performance Marketing Insider, Laurie Sullivan - Monday, May 13, 2024
The cost per lead from search ads rose 25% on average ...
- Google Takes Another Blow From CMA On Privacy Sandbox Setbacks
MediaDailyNews, Laurie Sullivan - Monday, April 29, 2024
Google may need to limit its first-party data capabilities to meet t ...
- Google Search CPCs Rose 13% YoY, But AOVs Rose Just 1%
Performance Marketing Insider, Laurie Sullivan - Monday, April 29, 2024
Cost per click on Google ads continues to rise, up 13% Y ...
- Microsoft Pilots A Feature Summarizing Campaign Performance From Conversational Chat
Performance Marketing Insider, Laurie Sullivan - Monday, April 29, 2024
Comscore now includes generative AI search in its overall search market measureme ...
- Why Google Will Not Deprecate Browser Cookies Until 2025
MediaDailyNews, Laurie Sullivan - Wednesday, April 24, 2024
After hitting another roadblock on its way to deprecating third-party browser cooki ...
- Top 10 & Mid-Tier Media Outlets Boost Share Of Digital Ad Revenue
Research Intelligencer, Robert Williams - Tuesday, April 16, 2024
Larger companies have been better equipped to harness their advantages in first-par ...
- Google Search Ad Scams: Will LLMs And GAI Make It Worse?
Performance Marketing Insider, Laurie Sullivan - Monday, February 12, 2024
The internet economy and the introduction of large language models and generati ...
- Marketers Concerned With Losing Ability To Measure Campaigns
Performance Marketing Insider, Laurie Sullivan - Monday, January 8, 2024
With the deprecation of cookies, marketers are most fearful of losing t ...
- Search Growth Slows As Retail Media Takes Lead In Agency Forecasts
MediaDailyNews, Laurie Sullivan - Monday, December 4, 2023
WPP's GroupM and IPG Mediabrands' Magna have released data around annual predictio ...
- Flush With Emails: A Third Of Consumers Say They're Overwhelmed
Email Insider, Ray Schultz - Monday, October 9, 2023
But marketers are investing more and consumers say they're greatly influenced ...
- Marketers Split On How To Price Services
Performance Marketing Insider, Laurie Sullivan - Friday, October 6, 2023
Ad and marketing agencies are split on how to price paid ...
- LinkedIn Lets Users Search For All Branded Content Partnerships
MediaDailyNews, Colin Kirkland - Tuesday, September 12, 2023
In order to cater to creators and brands while boosting transparency arou ...
- Digital CPMs Plummet, 2H Rebound Expected
MediaDailyNews, Karlene Lukovitz - Thursday, August 31, 2023
With the economy and consumer sentiment showing major improvement, major jumps ...
- How Are You Defining Your Data?
Media Insider, Cory Treffiletti - Wednesday, August 30, 2023
Challenges arise when we start diving into how first-party data gets us ...
- Google Must Face Claims It Overcharged Pay-Per-Click Advertisers, Judge Rules
Digital News Daily, Wendy Davis - Wednesday, August 16, 2023
Google isn't entitled to summary judgment in a long-running battle with ...
- Former Dentsu Media COO Cridland Joins BMG360
MediaDailyNews, Joe Mandese - Wednesday, August 16, 2023
The long-time agency media exec has been named CEO of the Shelto ...
- Amazon Advancing AWS, Ads, Search Businesses
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 11, 2023
Amazon this year will make up 7.5% of the overall global digit ...
- Ericsson Emodo New CRO Dives Into AI, Audience ID-less Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 4, 2023
Rutledge brought more than 20 years of exec leadership experience at so ...
- ChatGPT Site Traffic Continues To Fall Worldwide
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 4, 2023
Web traffic to OpenAI's ChatGPT sites continues to fall. Worldwide traffic ...
- NASCAR Races Toward Data
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 31, 2023
NASCAR managing director of event experience Michael Verlatti realized data could he ...
- Microsoft Advertising Goes Through 'Transformation,' Rebrands Xandr, PromoteIQ
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 27, 2023
Microsoft Advertising is rebranding its products, strategy and services, combining and renami ...
- Microsoft Bing Gets Nod After Canadian Official Accuses Google Of 'Blackmailing' Canada
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 12, 2023
One Canadian Senator is publicly calling on residents to join him ...
- Searches For 'Aspartame' Surge, Putting Marketers In Difficult Spot
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 5, 2023
Marketers of consumable products will have a few challenges this month ...
- The B2B Stash: Most Firms Are Spending More On Marketing, Especially Social Media
Email Insider, Ray Schultz - Tuesday, May 30, 2023
Email is also seeing strong growth and is rated an effective channe ...
- Cost Of Advertising Fell in Q1, While Website Visitors Rose, Study Says
Publishers Daily, Ray Schultz - Tuesday, May 23, 2023
Conversions fell early in the first quarter, but are now trending upwar ...
- How Many Ad Trackers Load With A Page And Slow Browsers On Average?
Data & Programmatic Insider, Laurie Sullivan - Monday, April 24, 2023
On average, one in five domain-name system requests from a browser a ...
- Microsoft Leans Into A New Era Of Search With AI-Powered Bing Browser
Digital News Daily, Colin Kirkland - Tuesday, February 7, 2023
At a live event Tuesday, Microsoft announced a new version of i ...
- Rakuten Proves Incrementality Of Its Cash Back Program
Performance Marketing Insider, Laurie Sullivan - Wednesday, February 8, 2023
Rakuten's marketers believe the company has the data that proves incrementality ...