Tag results for "search marketing"
- Microsoft Leans Into A New Era Of Search With AI-Powered Bing BrowserAt a live event Tuesday, Microsoft announced a new version of i ...
- Rakuten Proves Incrementality Of Its Cash Back ProgramRakuten's marketers believe the company has the data that proves incrementality ...
- How You're Set Up To Fail On Amazon, And What To Do About ItMarketers can't afford to wait to get Amazon and retail media righ ...
- Google Urges Judge To Throw Out Antitrust Lawsuits Over Search DominanceGoogle is urging a federal judge to dismiss antitrust lawsuits alleging th ...
- Super Coffee Performance Marketing Focuses On Qualified Buyers To Increase Return On Ad SpendSuper Coffee CEO Jimmy DeCicco wanted to turn the company into ...
- Where Marketers Plan To Spend Budgets Across Advertising, Marketing In 2023More marketers plan to increase rather than decrease ad and marketing budge ...
- Affiliate Marketing Missing Better Integration With MeasurementAffiliate marketing continues to grow, but the channel will not "truly bloo ...
- Zero Clicks On Google Search Results Are More Likely On Desktop ComputersFindings may indicate that Google provides enough information on its search engi ...
- Similarweb And EDO Partner, Use Search Data To Change Privacy-First TV MeasurementSimilarweb is collaborating with TV outcome measurement company EDO for convergent ...
- YouTube Adds Revenue Sharing To Shorts VideosYouTube has spent years building YouTube Shorts and its creator program. N ...
- Naiman Tapped As Tug's Managing Director, TorontoDarra Naiman is expected to drive continued growth for the digital performance-marketi ...
- Hyundai CMO: Driving Demand & Human Connection"I didn't go exactly where I thought I was going to ...
- Consumer Awareness Drives Web Traffic For Fashion BrandsShoppers who are familiar with fashion brands are most likely to se ...
- Art + Science: LAGOS Jewelry Exec's Marketing Gem"One of the keys to happiness for me has always been ...
- Embracing The Unknown: Delta Faucet's Digital Maven's Motto For Success"It makes you a better leader and you're stronger and more focus ...
- Microsoft Experimenting With Search WidgetsMicrosoft has been running an experiment that places a search field ...
- Amazon Reportedly Moves Deeper Into Local Ads, Creates 'Start-Up' Ad BusinessAmazon has reportedly begun to focus more on local ads in ...
- Meta Developing 'Basic Ads' With Little Or No Data TargetingFacebook is developing a product that will not rely on anonymized person ...
- Marketers Plan To Boost Digital Ad Spending On Economic ReboundOnline video is the most popular category of digital media, with 7 ...
- Digital Ad Costs Rose More Slowly Amid Shift In Holiday ShoppingAfter surging during the second and third quarters, the price of digit ...
- Why CMOs Should Explore Data Unions in 2022Cookie-free data unions will become key components to understanding the complexities ...
- How Do Search Marketers Reach Dozens Of People Influencing One Tech Purchase?Forty-five percent of all IT purchases in 2022 will be made fr ...
- Warby Parker Sought 'Shortcut To Success,' Duped Online Shoppers, 1-800 Contacts ClaimsOnline eyewear retailer Warby Parker used the brand name "1-800 Contacts" ...
- 'The Bachelor,' 'Yellowstone' Drive Most Web Searches For AdsDon't underestimate linear television's ability to drive internet searches for advertisers, sa ...
- Yoast SEO Becomes Available On ShopifyYoast SEO, a WordPress plugin that helps websites perform better in search engin ...
- What You Read In 2021The best way to predict the future is to look back ...
- Visible Wireless: Grass Roots Branding and Media PlanningVisible Wireless, a retail brand of Verizon, doubled down on social channe ...
- Leveraging Performance Video on AmazonThe acceleration of streaming this past year has made video even mo ...
- iProspect Wins Luxury Marketer Kering, Accelerates Full-Service Media TransformationAs global media agency of record, iProspect will be responsible for med ...
- Ad Tech Stocks Lose Billions, Valuations Decline On Snap's WarningIt wasn't a good day for companies that rely on ad revenu ...
