- Similarweb Acquires The Search Monitor
MediaDailyNews, Laurie Sullivan - Monday, March 31, 2025
The companies have independently supported data, optimization and advertising and together ha ...
- Google, Apple Fight Advertiser Bid To Revive 'Conspiracy' Suit
MediaDailyNews, Wendy Davis - Thursday, March 20, 2025
The new arguments come in a legal battle dating to 2021, wh ...
- How This Amazon VIP Is Working Hard, Having Fun & Making History
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, March 12, 2025
Have you learned to trust your gut yet? Mimi Swain certainly ha ...
- AI Agents Fuel Disconnect Concerns Between Brands And Consumers
Data & Programmatic Insider, Laurie Sullivan - Monday, March 3, 2025
There are concerns that brands could become completely disconnected from consumers usi ...
- Why DeepSeek Isn't A Search Engine And What It Means For Advertisers, Google, Microsoft
Performance Marketing Insider, Laurie Sullivan - Wednesday, February 26, 2025
An analysis of DeepSeek shows how it handles queries across key industri ...
- Amid Shift In Internet Search Habits, Consumers Seek Better Results
Research Intelligencer, Robert Williams - Wednesday, February 12, 2025
Consumers want to see more immediate and relevant search results, including t ...
- Investments In Connected Commerce, Tech Stacks Rise To $585B
Performance Marketing Insider, Laurie Sullivan - Thursday, January 30, 2025
Winterberry Group estimates investments in connected commerce and technology stacks will dri ...
- Google's Fix For Search Monopoly: Choice, Performance Driven By Curiosity
Performance Marketing Insider, Laurie Sullivan - Monday, December 23, 2024
The human desire to question, speculate and doubt makes search and advertisi ...
- Beware Of Google Sponsored Ads Phishing Scams This Holiday Season
MediaDailyNews, Laurie Sullivan - Thursday, December 5, 2024
This year, scammers have ventured deeper into financial institutions. When I search ...
- Two Search Engines Create One To Take On Google
Performance Marketing Insider, Laurie Sullivan - Wednesday, November 13, 2024
Two search engines known in Europe for their individuality announced Tuesday th ...
- Redesigned Gmail Service Will Help Consumers Track Purchases, Reservations
Email Insider, Ray Schultz - Thursday, October 3, 2024
The dynamic new Gmail summary cards - already appearing in Android a ...
- Hispanic U.S. Market Estimated To Add 7.4M By 2030
Data & Programmatic Insider, Laurie Sullivan - Monday, September 30, 2024
The Claritas 2024 Hispanic Market Report finds 79% of Hispanic adults wat ...
- TikTok Lets Advertisers Target Search Results, Calls Keywords The Backbone
MediaDailyNews, Laurie Sullivan - Tuesday, September 24, 2024
TikTok has come for Google's ad business at its most vulnerable ti ...
- Google AI Overviews Disrupts Ecommerce, Publisher Traffic
Performance Marketing Insider, Laurie Sullivan - Friday, September 20, 2024
Apart from some international markets, search has always been about Google ...
- Google Takes Another Blow From UK Regulators For Anti-Competitive Behavior
MediaDailyNews, Laurie Sullivan - Friday, September 6, 2024
As Google prepares to battle the U.S. Department of Justice in anoth ...
- Gemini, Help Me: Google Adds Feature To Gmail Side Panel
Email Insider, Ray Schultz - Wednesday, June 26, 2024
Gmail users can now use Gemini to summarize email threads, suggest response ...
- Google Tests GAI Search Ads With Extra Storage Space
MediaDailyNews, Laurie Sullivan - Tuesday, May 21, 2024
Extra Space Storage and Google are running a limited U.S. trial ...
- Cost Per Lead Increased For 19 Of 23 Industries
Performance Marketing Insider, Laurie Sullivan - Monday, May 13, 2024
The cost per lead from search ads rose 25% on average ...
- Google Takes Another Blow From CMA On Privacy Sandbox Setbacks
MediaDailyNews, Laurie Sullivan - Monday, April 29, 2024
Google may need to limit its first-party data capabilities to meet t ...
- Google Search CPCs Rose 13% YoY, But AOVs Rose Just 1%
Performance Marketing Insider, Laurie Sullivan - Monday, April 29, 2024
Cost per click on Google ads continues to rise, up 13% Y ...
- Microsoft Pilots A Feature Summarizing Campaign Performance From Conversational Chat
Performance Marketing Insider, Laurie Sullivan - Monday, April 29, 2024
Comscore now includes generative AI search in its overall search market measureme ...
- Why Google Will Not Deprecate Browser Cookies Until 2025
MediaDailyNews, Laurie Sullivan - Wednesday, April 24, 2024
After hitting another roadblock on its way to deprecating third-party browser cooki ...
- Top 10 & Mid-Tier Media Outlets Boost Share Of Digital Ad Revenue
Research Intelligencer, Robert Williams - Tuesday, April 16, 2024
Larger companies have been better equipped to harness their advantages in first-par ...
- Google Search Ad Scams: Will LLMs And GAI Make It Worse?
Performance Marketing Insider, Laurie Sullivan - Monday, February 12, 2024
The internet economy and the introduction of large language models and generati ...
- Marketers Concerned With Losing Ability To Measure Campaigns
Performance Marketing Insider, Laurie Sullivan - Monday, January 8, 2024
With the deprecation of cookies, marketers are most fearful of losing t ...
- Search Growth Slows As Retail Media Takes Lead In Agency Forecasts
MediaDailyNews, Laurie Sullivan - Monday, December 4, 2023
WPP's GroupM and IPG Mediabrands' Magna have released data around annual predictio ...
- Flush With Emails: A Third Of Consumers Say They're Overwhelmed
Email Insider, Ray Schultz - Monday, October 9, 2023
But marketers are investing more and consumers say they're greatly influenced ...
- Marketers Split On How To Price Services
Performance Marketing Insider, Laurie Sullivan - Friday, October 6, 2023
Ad and marketing agencies are split on how to price paid ...
- LinkedIn Lets Users Search For All Branded Content Partnerships
MediaDailyNews, Colin Kirkland - Tuesday, September 12, 2023
In order to cater to creators and brands while boosting transparency arou ...
- Digital CPMs Plummet, 2H Rebound Expected
MediaDailyNews, Karlene Lukovitz - Thursday, August 31, 2023
With the economy and consumer sentiment showing major improvement, major jumps ...