- Microsoft Leans Into A New Era Of Search With AI-Powered Bing Browser
Digital News Daily, Colin Kirkland - Tuesday, February 7, 2023
At a live event Tuesday, Microsoft announced a new version of i ...
- Rakuten Proves Incrementality Of Its Cash Back Program
Inside Performance, Laurie Sullivan - Wednesday, February 8, 2023
Rakuten's marketers believe the company has the data that proves incrementality ...
- How You're Set Up To Fail On Amazon, And What To Do About It
MediaDailyNews, Jared Belsky - Wednesday, January 25, 2023
Marketers can't afford to wait to get Amazon and retail media righ ...
- Google Urges Judge To Throw Out Antitrust Lawsuits Over Search Dominance
Digital News Daily, Wendy Davis - Thursday, January 12, 2023
Google is urging a federal judge to dismiss antitrust lawsuits alleging th ...
- Super Coffee Performance Marketing Focuses On Qualified Buyers To Increase Return On Ad Spend
Inside Performance, Laurie Sullivan - Monday, December 19, 2022
Super Coffee CEO Jimmy DeCicco wanted to turn the company into ...
- Where Marketers Plan To Spend Budgets Across Advertising, Marketing In 2023
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 13, 2022
More marketers plan to increase rather than decrease ad and marketing budge ...
- Affiliate Marketing Missing Better Integration With Measurement
Inside Performance, Laurie Sullivan - Thursday, December 8, 2022
Affiliate marketing continues to grow, but the channel will not "truly bloo ...
- Zero Clicks On Google Search Results Are More Likely On Desktop Computers
Research Intelligencer, Robert Williams - Thursday, November 10, 2022
Findings may indicate that Google provides enough information on its search engi ...
- Similarweb And EDO Partner, Use Search Data To Change Privacy-First TV Measurement
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 1, 2022
Similarweb is collaborating with TV outcome measurement company EDO for convergent ...
- YouTube Adds Revenue Sharing To Shorts Videos
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 20, 2022
YouTube has spent years building YouTube Shorts and its creator program. N ...
- Naiman Tapped As Tug's Managing Director, Toronto
MAD, Fern Siegel - Monday, August 22, 2022
Darra Naiman is expected to drive continued growth for the digital performance-marketi ...
- Hyundai CMO: Driving Demand & Human Connection
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, July 28, 2022
"I didn't go exactly where I thought I was going to ...
- Consumer Awareness Drives Web Traffic For Fashion Brands
Research Intelligencer, - Thursday, July 14, 2022
Shoppers who are familiar with fashion brands are most likely to se ...
- Art + Science: LAGOS Jewelry Exec's Marketing Gem
Brand Insider: Behind The Scenes, Lisa Singer - Friday, July 15, 2022
"One of the keys to happiness for me has always been ...
- Embracing The Unknown: Delta Faucet's Digital Maven's Motto For Success
Brand Insider: Behind The Scenes, Lisa Singer - Friday, June 17, 2022
"It makes you a better leader and you're stronger and more focus ...
- Microsoft Experimenting With Search Widgets
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 13, 2022
Microsoft has been running an experiment that places a search field ...
- Amazon Reportedly Moves Deeper Into Local Ads, Creates 'Start-Up' Ad Business
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 8, 2022
Amazon has reportedly begun to focus more on local ads in ...
- Meta Developing 'Basic Ads' With Little Or No Data Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 7, 2022
Facebook is developing a product that will not rely on anonymized person ...
- Marketers Plan To Boost Digital Ad Spending On Economic Rebound
Research Intelligencer, - Wednesday, February 2, 2022
Online video is the most popular category of digital media, with 7 ...
- Digital Ad Costs Rose More Slowly Amid Shift In Holiday Shopping
Research Intelligencer, - Tuesday, February 1, 2022
After surging during the second and third quarters, the price of digit ...
- Why CMOs Should Explore Data Unions in 2022
MediaDailyNews, Seth Ulinski - Thursday, January 20, 2022
Cookie-free data unions will become key components to understanding the complexities ...
- How Do Search Marketers Reach Dozens Of People Influencing One Tech Purchase?
Inside Performance, Laurie Sullivan - Friday, January 14, 2022
Forty-five percent of all IT purchases in 2022 will be made fr ...
- Warby Parker Sought 'Shortcut To Success,' Duped Online Shoppers, 1-800 Contacts Claims
Digital News Daily, Wendy Davis - Tuesday, January 11, 2022
Online eyewear retailer Warby Parker used the brand name "1-800 Contacts" ...
- 'The Bachelor,' 'Yellowstone' Drive Most Web Searches For Ads
Research Intelligencer, - Tuesday, January 11, 2022
Don't underestimate linear television's ability to drive internet searches for advertisers, sa ...
- Yoast SEO Becomes Available On Shopify
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, January 4, 2022
Yoast SEO, a WordPress plugin that helps websites perform better in search engin ...
- What You Read In 2021
Inside Performance, Laurie Sullivan - Monday, January 3, 2022
The best way to predict the future is to look back ...
- Visible Wireless: Grass Roots Branding and Media Planning
The MediaPost Cases, Lisa Singer - Monday, January 10, 2022
Visible Wireless, a retail brand of Verizon, doubled down on social channe ...
- Leveraging Performance Video on Amazon
The MediaPost Cases, Lisa Singer - Thursday, January 13, 2022
The acceleration of streaming this past year has made video even mo ...
- iProspect Wins Luxury Marketer Kering, Accelerates Full-Service Media Transformation
MediaDailyNews, Joe Mandese - Thursday, November 18, 2021
As global media agency of record, iProspect will be responsible for med ...
- Ad Tech Stocks Lose Billions, Valuations Decline On Snap's Warning
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 22, 2021
It wasn't a good day for companies that rely on ad revenu ...