• by Bianca Bruno , 9 hours ago

Good Apple’s AVP, Search writes, “You’ve heard of Bryan Johnson. Entrepreneur turned professional biohacker. The venture reminds me of the working person's relationship with AI. It reflects a deeper divide between the haves and have-nots.”

You’ve heard of Bryan Johnson, I’m sure. Entrepreneur turned professional biohacker. He spends what appears to be the majority of his daylight hours, and a pretty sizable chunk of his fortune, on an extreme anti-aging regimen. I won’t go into the details because that dude gets enough press. But the venture reminds me of the working person's relationship with AI. It reflects a deeper divide between the haves and the have-nots: from an income standpoint, a time management standpoint, and a mental bandwidth standpoint. We all want to live longer and healthier lives, but who has the funds, the time and the focus to actually do it? Much like advanced AI usage, it’s becoming out of reach for the average person. So how do companies keep up when it’s literally all anyone can talk about?

Last year, I hit the ground running on AI advancement. As a paid search marketer, the outlets I relied on for practical guidance had pivoted to more nefarious topics: zero-click search, user acquisition, answer engines. And the idea that AI was just going to grow legs, walk up to your desk and give you a boot stomp was becoming more and more real. Not literally but, you get it.

With that in mind, I focused on two objectives. The first, understanding what I actually needed to know and what I could do about it. The second was making sure my search team benefited from that work while easing any AI-related anxiety.

I took a build-your-own-agent course, immersed myself in automation tasks and started building my own agent using Cursor. I tapped every answer engine visibility tool I could find to get the full picture for our clients, developing a roadshow to simplify the AI revolution and put it into context for their brands.

Then came part two: sharing those insights with a team while they were already running at full speed. We started slow with prompting, moved into script building, and have been building on it ever since. Now we’re one of the most AI-savvy teams at the agency. Just like you can’t pop a few supplements and biohack your way to longevity, you can’t mandate AI and call it a strategy.

What were we talking about? Oh right Bryan Johnson, who in the span of the time it took to read this article has added another five years of life. The point is Bryan Johnson didn’t wake up with all the biohacking tools in his house and a roadmap for using them. It took time and money. Agencies, brands, and businesses need to plan for making their teams the haves, not the have-nots, with an AI adoption plan, an internal champion leading it, and a budget tied to a real learning outcome. Ensure your team has the vision, support, and tools it needs so it doesn’t fall behind and lose ground it won’t get back.

If you’re interested in submitting content for future editions, please reach out to our Managing Editor, Barbie Romero at Barbie@MediaPost.com.