Bianca Bruno is the Associate Vice President, Search, at Good Apple, where she leads a high-performing SEM practice built for regulated and complex categories. Since joining in 2017 (after four years in paid search), she’s specialized in pharmaceuticals, evolving strategies “beyond the keyword” with audience, creative, and marketplace signals. Her hands-on leadership plus smart automation consistently improves cost efficiency and scale. A popular industry speaker, Bianca champions pragmatic, test-and-learn growth grounded in accountable measurement.