- Yelp Sues Google Over Self-Preferencing Reviews
MediaDailyNews, Laurie Sullivan - Wednesday, August 28, 2024
Yelp filed an antitrust lawsuit against Google on Wednesday, alleging self-preferencing ...
- An AI Performance-Based Search Company That Is Different
Performance Marketing Insider, Laurie Sullivan - Friday, June 21, 2024
Ouna, a Hebrew reference from the Israeli-based company, translated into English mea ...
- OTT/CTV Experiencing 'Jackrabbit' Effect, Borrell Data
MediaDailyNews, Laurie Sullivan - Monday, June 10, 2024
Local advertising is forecast to reach $148.9 billion this year, up 3. ...
- Impact Of AI On Local Search As Seen In The Data
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 21, 2024
SOCi analyzed how generative AI tools answers and serves information about loc ...
- Persuade Me: AI's Large Language Models Become Persuasive
Performance Marketing Insider, Laurie Sullivan - Thursday, April 11, 2024
Advertisers try to persuade people to buy products, healthcare providers try ...
- Microsoft Approached Apple With Offer To Sell Bing Search Engine
MediaDailyNews, Laurie Sullivan - Sunday, February 25, 2024
Google's antitrust case against the U.S. Justice Department was unsealed Friday, reveali ...
- Television, Search Shown Inseparable During Super Bowl
MediaDailyNews, Laurie Sullivan - Monday, February 12, 2024
The stakes were high for advertisers on Sunday - not only ...
- Agency Finds Review Abuse, LSA Reviewjacking On Google
Performance Marketing Insider, Laurie Sullivan - Thursday, December 7, 2023
Review stars disappeared overnight from search results for many businesses in 201 ...
- Gen Z (60%), Millennials (56%) Say CTV Runs Better-Quality Ads
MediaDailyNews, Laurie Sullivan - Sunday, November 5, 2023
A study by Magna Media Trials and Samsung Ads explored Gen ...
- Local Ad Spending Forecast To Expand 4.4% To $157B In 2024
MediaDailyNews, Laurie Sullivan - Thursday, September 14, 2023
U.S. local advertising is forecast to grow 4.4% to $157.1 billion ...
- Cox Media Group Follows Search Engines Into 'Really Local' News And Reach
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 22, 2023
Advertisers looking to reach viewers on its streaming platform will showcase "real ...
- Google SGE 'Experiment' Gives SEO Professionals A Critical Role
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 19, 2023
It will become essential to monitor and understand the dynamics of AI ...
- Adobe: Weather Could Result In More Spending Than Cyber Monday
Performance Marketing Insider, Laurie Sullivan - Thursday, March 9, 2023
Adobe and The Weather Company this week released the 2023 Digital Econo ...
- LinkedIn Lets Users Customize How Articles Appear In Search Engines
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 31, 2023
LinkedIn members can now customize SEO titles and descriptions to control h ...
- Apple Business Connect Debut Sparks Integration With A Slew Of Companies
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 12, 2023
Many companies have announced integrations with the tool, which enables businesses ...
- Google Sends 'Love Letter To World' Centered On Year In Search
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 12, 2022
The search trends identify transformation and change in 2022 as the wor ...
- Zero Clicks On Google Search Results Are More Likely On Desktop Computers
Research Intelligencer, Robert Williams - Thursday, November 10, 2022
Findings may indicate that Google provides enough information on its search engi ...
- OTT Is Fastest-Growing Media Segment For Local Advertising
Data & Programmatic Insider, Laurie Sullivan - Monday, October 3, 2022
OTT spending is forecast to exceed $2 billion -- drawing strength fr ...
- Uberall Technology Lends An Ear To Speed Customer Response Times, Improve Experience
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 31, 2022
Uberall has introduced features to provide insights into performance of multiple locatio ...
- Google Revises Approach To Search Results Related To Abortion
Digital News Daily, Wendy Davis - Thursday, August 25, 2022
Google said Thursday that it will only show verified abortion clinics ...
- Google Tool Lets Marketers Self-Upgrade Smart Shopping, Local Campaigns To Performance Max
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 23, 2022
The change and the tool that Google announced earlier this year beg ...
- Amazon Begins Same-Day, 'Near Me' Deliveries: Partners With GNC, PacSun, Others
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 1, 2022
Amazon began focusing on local ads in June. Now its partnering wi ...
- Google Working On Feature To Highlight Retail, Brand Loyalty Programs
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 29, 2022
Google's retail ads team has been working to create an offering th ...
- How Apple IDFAs Still Affect Advertising
Performance Marketing Insider, Laurie Sullivan - Friday, July 29, 2022
PubMatic looked at the Identifier for Advertisers (IDFA) opt-in rates after App ...
- Republican AGs Warn Google Against Curbing Links To Anti-Abortion Centers
Digital News Daily, Wendy Davis - Friday, July 22, 2022
We "hope you will decide that Google's search results must not ...
- Roe V. Wade Decision To Change The Way Marketers Advertise
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 24, 2022
The overturning of Roe v. Wade may prompt people to move aw ...
- Google News Desktop Redesign Gets More Personal, Local News
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 22, 2022
Google launched a new version of Google News Wednesday, celebrating the company ...
- Microsoft Bing Confirms It Is Working On New Retail Marketplace
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 14, 2022
The new marketplace, Buy Direct, allows consumers to click on products a ...
- Amazon Reportedly Moves Deeper Into Local Ads, Creates 'Start-Up' Ad Business
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 8, 2022
Amazon has reportedly begun to focus more on local ads in ...
- Google Multisearch To Gain Near Me, Scene Exploration Support
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 11, 2022
Google on Wednesday announced plans to expand its search by image a ...