- Google Tool Lets Marketers Self-Upgrade Smart Shopping, Local Campaigns To Performance Max
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 23, 2022
The change and the tool that Google announced earlier this year beg ...
- Amazon Begins Same-Day, 'Near Me' Deliveries: Partners With GNC, PacSun, Others
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 1, 2022
Amazon began focusing on local ads in June. Now its partnering wi ...
- Google Working On Feature To Highlight Retail, Brand Loyalty Programs
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 29, 2022
Google's retail ads team has been working to create an offering th ...
- How Apple IDFAs Still Affect Advertising
Performance Marketing Insider, Laurie Sullivan - Friday, July 29, 2022
PubMatic looked at the Identifier for Advertisers (IDFA) opt-in rates after App ...
- Republican AGs Warn Google Against Curbing Links To Anti-Abortion Centers
Digital News Daily, Wendy Davis - Friday, July 22, 2022
We "hope you will decide that Google's search results must not ...
- Roe V. Wade Decision To Change The Way Marketers Advertise
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 24, 2022
The overturning of Roe v. Wade may prompt people to move aw ...
- Google News Desktop Redesign Gets More Personal, Local News
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 22, 2022
Google launched a new version of Google News Wednesday, celebrating the company ...
- Microsoft Bing Confirms It Is Working On New Retail Marketplace
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 14, 2022
The new marketplace, Buy Direct, allows consumers to click on products a ...
- Amazon Reportedly Moves Deeper Into Local Ads, Creates 'Start-Up' Ad Business
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 8, 2022
Amazon has reportedly begun to focus more on local ads in ...
- Google Multisearch To Gain Near Me, Scene Exploration Support
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 11, 2022
Google on Wednesday announced plans to expand its search by image a ...
- Search Offsets 'Low Stock' And 'Out Of Stock' Ecommerce Messages, Study Shows
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 10, 2022
Smarter search optimization and tactics can sell items in stock, according ...
- Nextdoor Influencers: 71% Of Users Have Shared A Business Recommendation
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 5, 2022
Nextdoor neighbors have become influencers as the platform grows, so the compa ...
- Searches For Electric Vehicles Trend High, Even As Battery Shortages Loom
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 18, 2022
Search interest in electric vehicles reached a record high in the U. ...
- Google Hit With Antitrust Lawsuit Over Mapping Services
Digital News Daily, Wendy Davis - Thursday, April 14, 2022
"Google uses its market dominance to improperly tie together its products a ...
- Microsoft Advertising Intros Ad Type For Service Providers
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 7, 2022
Microsoft Advertising on Monday announced a new advertising format designed for servi ...
- Yelp Data Reveals Pandemic's Impact On Local Economies, Growth Of Outdoor Activities
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 28, 2022
Consumers still show a strong preference for outdoor dining. The number ...
- Google Ranking System Will Give Local News Increased Visibility
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 9, 2022
Google announced an improvement to its ranking systems Wednesday, giving local ne ...
- Smart Shopping, Local Campaigns Will Transition To Performance Max
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 27, 2022
Google will begin automatically upgrading Smart Shopping campaigns and Local campaigns ...
- 'The Bachelor,' 'Yellowstone' Drive Most Web Searches For Ads
Research Intelligencer, - Tuesday, January 11, 2022
Don't underestimate linear television's ability to drive internet searches for advertisers, sa ...
- Star Ratings And Words Make Reviews Trustworthy And Helpful, Survey Finds
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 7, 2021
Along with a star rating of 1 to 5, how many wor ...
- Yelp Adds Ad Units Connecting National Brands With Local Consumers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 16, 2021
Yelp launched two ad units Tuesday -- Sponsored Collections, which allows bran ...
- Google Ads Combines Smart, Standard Display Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 15, 2021
Google Ads this month will begin to combine standard Display and Sma ...
- Knowing Why, Where, And How To Turn Search Rank To Revenue
Search & Performance Marketing Daily, Jim Yu - Wednesday, August 25, 2021
SEO is not one size fits all. What works for one keywo ...
- A Google Multilocation SEO Strategy: How To Get The Most Out Of Keywords
Performance Marketing Insider, Laurie Sullivan - Friday, July 9, 2021
Capitalizing on the time and the position of a hyperlocal organic listi ...
- Nextdoor Focuses On International Expansion, Hires Industry Vet To Take Lead
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 21, 2021
Gaztelu will be based in London and will focus on leading t ...
- Data Shows People On The Move And What It Means For Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 16, 2021
Changes in consumer behavior and attitude will drive shifts in media buyin ...
- Google's Path To Dominating Local Reviews
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, May 12, 2021
Google reviews continue to support the company's growing knowledge graph and i ...
- Nextdoor Data Identifies Changes In Consumers' Habits
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 12, 2021
Data from the Nextdoor app has become a valuable tool for markete ...
- Yelp, Zillow Analyze Digital Nomads
Performance Marketing Insider, Laurie Sullivan - Wednesday, April 28, 2021
Marketers targeting ads locally have a new type of reference tool. Ye ...
- Google My Business, Local SEO Guide Is Not In Kansas
Performance Marketing Insider, Laurie Sullivan - Wednesday, April 14, 2021
Local SEO Guide, an SEO agency, was never located in Kansas, b ...