- National Brands Need Local Marketing Teams, COVID-19 Shows
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 12, 2020
Many multi-location marketers working in the retail, entertainment, hospitality, and restaurant indust ...
- Yelp Becomes Barometer For Health And Wealth Of Local Business Economy
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 22, 2020
Permanent closures for retail businesses skyrocketed in the last month. Of t ...
- COVID-19 Store Closures Force Brands, Retailers To Personalize Ads
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 14, 2020
In a recent study, 29% of consumers said they are more like ...
- Searches On Yelp For Black-Owned Businesses Rose Nearly 2000% Since May
Search & Performance Insider, Laurie Sullivan - Friday, June 26, 2020
Yelp released its latest Economic Impact Report outlining the economy as peop ...
- Fitness Equipment Brands: Time To Rethink Campaigns As Gyms Re-Open
Search & Performance Insider, Laurie Sullivan - Friday, June 19, 2020
From dumbbells to kettlebells and storage for all, the sale of at-ho ...
- Google Search Inherent AI Bias And What's Being Done To Correct It
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 18, 2020
Google is working to correct racial as well as gender, sexual orientatio ...
- Yelp Builds Out COVID-19 Section, As Data Reveals Larger Economic Impact
Search & Performance Insider, Laurie Sullivan - Wednesday, June 17, 2020
Yelp says it will continue to build out its COVID-19 section ...
- IAB Tech Labs Releases Standard For Deleting Data Requests
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 5, 2020
Publishers and brands now have access to a standard developed by T ...
- Apprehensions, Anticipations Post Covid-19 Stay-At-Home Orders Surface In Search
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 18, 2020
While COVID-19 shelter-in-place orders have impacted all industries in the past f ...
- Happy Mother's Day Data -- What's Different This Year?
Search & Performance Insider, Laurie Sullivan - Friday, May 8, 2020
Kantar ranked the top 10 advertisers based on their share of tot ...
- 'People' Cover Wrap Pivot Connects Readers To Local Businesses
Publishers Daily, Melynda Fuller - Wednesday, April 29, 2020
To connect recipients with the meal and to foster a deeper connecti ...
- Auto Brand Searches Rise For 'Near Me' And Search Terms 'Leases,' 'Cheap' And 'Recession'
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 29, 2020
Auto industry queries continue to rise, even during the pandemic. Search volu ...
- SMBs Planning Ad Spend, Messages As States Open For Business
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 27, 2020
Borrell Associates data suggests businesses now believe the impact of COVID-19 wi ...
- Factual And Foursquare Merge To Become Location Data Powerhouse
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 6, 2020
Through the merger, the location data will be integrated and become accessib ...
- DoubleVerify Makes Rare Move With Ad Council, Recommends How To Address COVID-19
Digital News Daily, Laurie Sullivan - Wednesday, March 25, 2020
DoubleVerify will use its media authentication technology to extend the reach a ...
- Kre8 Takes Drastic Steps Adjusting To Media Buys Amidst DOOH Shutdown
MediaDailyNews, Laurie Sullivan - Wednesday, March 25, 2020
COVID-19 shook the Las Vegas economy by forcing restaurants, bars, and casin ...
- Affiliate Advertising, Marketing Rising In Performance
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 24, 2020
The Affiliate Marketing Sales Index analyzes brands' performance in 10 retail categori ...
- Cocooning From Coronavirus To Boost Ecommerce, Advertising Platforms, Local Search
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 28, 2020
Ecommerce will be the sector least affected by COVID-19, a strain ...
- Yelp Debuts Search And Waitlist Features, Announces Record-Setting Valentine's Day
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 25, 2020
A Waitlist feature enables patrons to view a restaurant's live wait ti ...
- SEO Professionals Must Think Like A Local Business Or Risk Failure
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 4, 2020
Local SEO agencies need to start thinking of their services as ...
- Uberall Appoints Greg Sterling To Newly Created VP Of Market Insights Position
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 22, 2020
Uberall on Wednesday announced the appointment of Greg Sterling to the te ...
- Google Acquires Pointy To Increase Visibility Of Local Retail Inventory In Search
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 14, 2020
Pointy gives small retailers the ability for consumers to search online a ...
- Google To Phase Out Third-Party Cookies Within Two Years
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 14, 2020
The aggressive timeline will have a domino effect, with other companies ...
- Google Maps Ideal For Local Search In Homes On Mobile, Not Desktop
Search & Performance Insider, Laurie Sullivan - Tuesday, November 26, 2019
A study found that half of searches were done at home, wi ...
- Google Maps: Search And Discovery Tools Support Recommendations And Reviews
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 18, 2019
Local Guides in Google Maps are about to become more visible a ...
- Voice Enables Local Businesses To Compete With Amazon
Search & Performance Insider, Laurie Sullivan - Friday, October 11, 2019
Voice search and services are increasingly becoming an important part of selecti ...
- Google Launches First B2B Search Campaign In U.K.
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 3, 2019
Google's U.K. B2B campaign is intended to highlight the importance of sear ...
- Borrell Data Shows Local SMBs 'Bewildered' By Expanding Marketing Channels
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 22, 2019
Most local marketers from small and medium-size businesses do not use marketi ...
- Google Focuses On Niche Local Events To Gain More Data
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 19, 2019
Google sees local services as a path to peer-to-peer conversations to ga ...
- Google Shoelace: A What-If Hyperlocal Ad, Maps, Recommendations Engine
Search & Performance Insider, Laurie Sullivan - Friday, July 12, 2019
With Shoelace, users can browse a set of handpicked activities or a ...