- Affiliate Advertising, Marketing Rising In Performance
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 24, 2020
The Affiliate Marketing Sales Index analyzes brands' performance in 10 retail categori ...
- Cocooning From Coronavirus To Boost Ecommerce, Advertising Platforms, Local Search
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 28, 2020
Ecommerce will be the sector least affected by COVID-19, a strain ...
- Yelp Debuts Search And Waitlist Features, Announces Record-Setting Valentine's Day
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 25, 2020
A Waitlist feature enables patrons to view a restaurant's live wait ti ...
- SEO Professionals Must Think Like A Local Business Or Risk Failure
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 4, 2020
Local SEO agencies need to start thinking of their services as ...
- Uberall Appoints Greg Sterling To Newly Created VP Of Market Insights Position
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 22, 2020
Uberall on Wednesday announced the appointment of Greg Sterling to the te ...
- Google Acquires Pointy To Increase Visibility Of Local Retail Inventory In Search
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 14, 2020
Pointy gives small retailers the ability for consumers to search online a ...
- Google To Phase Out Third-Party Cookies Within Two Years
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 14, 2020
The aggressive timeline will have a domino effect, with other companies ...
- Google Maps Ideal For Local Search In Homes On Mobile, Not Desktop
Performance Marketing Insider, Laurie Sullivan - Tuesday, November 26, 2019
A study found that half of searches were done at home, wi ...
- Google Maps: Search And Discovery Tools Support Recommendations And Reviews
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 18, 2019
Local Guides in Google Maps are about to become more visible a ...
- Voice Enables Local Businesses To Compete With Amazon
Performance Marketing Insider, Laurie Sullivan - Friday, October 11, 2019
Voice search and services are increasingly becoming an important part of selecti ...
- Google Launches First B2B Search Campaign In U.K.
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 3, 2019
Google's U.K. B2B campaign is intended to highlight the importance of sear ...
- Borrell Data Shows Local SMBs 'Bewildered' By Expanding Marketing Channels
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 22, 2019
Most local marketers from small and medium-size businesses do not use marketi ...
- Google Focuses On Niche Local Events To Gain More Data
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 19, 2019
Google sees local services as a path to peer-to-peer conversations to ga ...
- Google Shoelace: A What-If Hyperlocal Ad, Maps, Recommendations Engine
Performance Marketing Insider, Laurie Sullivan - Friday, July 12, 2019
With Shoelace, users can browse a set of handpicked activities or a ...
- Report: Top Users Of Localized Social Seeing Up To 3X Sales Growth
Digital News Daily, Karlene Lukovitz - Tuesday, July 2, 2019
McAllister's Deli, Courtyard by Marriott lead the 163 franchise brands studied ...
- Google Prepares For Holidays With Smart Bidding, Local Campaign Features
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 26, 2019
On Wednesday Google introduced several features, including one that automatically adjusts ...
- Wireless Industry Survey Shows Huge Yearly Increase In Mobile Data Usage
Marketing Daily, P.J. Bednarski - Monday, June 24, 2019
The CTIA reports Americans used 82% more mobile data in 2018 th ...
- Appeals Court Sides With Search Engines In Battle Over 'Scam' Listings
Digital News Daily, Wendy Davis - Friday, June 7, 2019
Google, Microsoft and Yahoo are immune from liability for allegedly displaying listin ...
- When Bing Local Inventory Ads Should Be The Focus
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 5, 2019
Marketers can expect Local Inventory ads from Microsoft Advertising to emerge fr ...
- XFL Signs ABC, ESPN, Fox Cable Nets For New Season
Television News Daily, Wayne Friedman - Monday, May 6, 2019
The league plans to begin play in February 2020, following the collap ...
- Google Assistant: Local Service Ads Based On Relevance, Not Paid
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 4, 2019
Google is looking to clarify some details in a recent article th ...
- Google, McClatchy Launch Local News Experiment Project
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 26, 2019
The project will support new, digital-only local news publications across platforms ...
- Political Ads Convert 10 Times Better Than Run-Of-The-Mill Ads For Advertisers, Publishers, Study Shows
Digital News Daily, Laurie Sullivan - Monday, November 18, 2019
Political ads have a conversion rate 10 times higher and a click-throu ...
- Auto Industry Forecast To Spend $11B On Local Advertising in 2019
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 6, 2019
Research released Wednesday shows automotive industry marketers remain one of the bigge ...
- Google Maps Opens Fraud Complaint Forum
Performance Marketing Insider, Laurie Sullivan - Thursday, February 28, 2019
The newly launched forum and Business Redressal Complaint Form will let peop ...
- Uberall Expands U.S. Channel Partner Program For SMBs, Enterprises
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 25, 2019
The channel partner program allows marketers to manage interactions per location ...
- Bill Dinan Appointed To LSA President, Plans Focus On Partnerships, Data
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 13, 2019
"Partnering isn't always to bring products together," Dinan said, but "partnering ...
- Google Finds A Way To Use Augmented Reality In Maps
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 11, 2019
The AR Visual Positioning System map provides navigation through a layer ...
- Google Valentine's Search: Love Means Never Landing On Page 2
Performance Marketing Insider, Laurie Sullivan - Monday, February 11, 2019
Brands looking to tap organic search to help them drive purchases ...
- The Face Of Lead Generation For Healthcare
Search & Performance Marketing Daily, Chris Byers - Wednesday, January 23, 2019
Patients are now true consumers of healthcare, shopping for the best pri ...