- Google Assistant: Local Service Ads Based On Relevance, Not Paid
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 4, 2019
Google is looking to clarify some details in a recent article th ...
- Google, McClatchy Launch Local News Experiment Project
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 26, 2019
The project will support new, digital-only local news publications across platforms ...
- Political Ads Convert 10 Times Better Than Run-Of-The-Mill Ads For Advertisers, Publishers, Study Shows
Digital News Daily, Laurie Sullivan - Monday, November 18, 2019
Political ads have a conversion rate 10 times higher and a click-throu ...
- Auto Industry Forecast To Spend $11B On Local Advertising in 2019
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 6, 2019
Research released Wednesday shows automotive industry marketers remain one of the bigge ...
- Google Maps Opens Fraud Complaint Forum
Performance Marketing Insider, Laurie Sullivan - Thursday, February 28, 2019
The newly launched forum and Business Redressal Complaint Form will let peop ...
- Uberall Expands U.S. Channel Partner Program For SMBs, Enterprises
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 25, 2019
The channel partner program allows marketers to manage interactions per location ...
- Bill Dinan Appointed To LSA President, Plans Focus On Partnerships, Data
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 13, 2019
"Partnering isn't always to bring products together," Dinan said, but "partnering ...
- Google Finds A Way To Use Augmented Reality In Maps
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 11, 2019
The AR Visual Positioning System map provides navigation through a layer ...
- Google Valentine's Search: Love Means Never Landing On Page 2
Performance Marketing Insider, Laurie Sullivan - Monday, February 11, 2019
Brands looking to tap organic search to help them drive purchases ...
- The Face Of Lead Generation For Healthcare
Search & Performance Marketing Daily, Chris Byers - Wednesday, January 23, 2019
Patients are now true consumers of healthcare, shopping for the best pri ...
- Near Me Searching
Research Brief, Jack Loechner - Thursday, January 3, 2019
Google recently revealed that “near me” mobile searches (e.g., “H&M near me&rdqu ...
- U.S. Patent Updates Demonstrate Unique Search Applications
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 28, 2018
A series of recent filings with the U.S. Patent and Trademark Offi ...
- AdTheorent Releases Advanced Predictive Technology For Advertisers
Digital News Daily, Laurie Sullivan - Tuesday, December 18, 2018
Advanced machine-learning tech company AdTheorent on Tuesday officially will launch a platfo ...
- 57% Of Consumers Require Five-Star Online Rating
Performance Marketing Insider, Laurie Sullivan - Friday, December 7, 2018
A report released Friday found consumers read an average of 10 revie ...
- Google Adds 'Book,' 'Schedule' Button In Search For Some Businesses
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 22, 2018
Google has expanded the ability to book or schedule appointments for so ...
- Data Behind Where Web Searches Originate
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, October 16, 2018
Rand Fishkin and Jumpshot pulled data to dispel several myths about compani ...
- Elite SEM, CPC Strategy Acquisition Creates Expertise In Amazon Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 7, 2018
The acquisition represents Elite SEM's third acquisition since partnering with private equi ...
- LinkedIn Dynamic Ads Comes To Campaign Manager
Digital News Daily, Laurie Sullivan - Monday, September 10, 2018
Businesses running the Dynamic Ads native ad format can create, manage a ...
- 'Near Me' Searches Don't Need Keywords To Find Local Goods, Services
Performance Marketing Insider, Laurie Sullivan - Monday, August 27, 2018
About 69% of consumers use their smartphone to help them shop. So ...
- Top-Ranking Google Local Search Results Rely On Business Citations, Study Shows
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 16, 2018
Some 5% of local businesses don't have listings on any of t ...
- Personalized Shopping Engine Dynamic Yield Raises $32M
Digital News Daily, Laurie Sullivan - Wednesday, August 8, 2018
This round, which brings the company's total funding to $77 million, wi ...
- Image Thumbnails See Major Increase In Local Mobile Queries
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 17, 2018
It's not unusual for more images in results to become the ne ...
- Locksmiths Seek To Revive Suit Against Search Engines
Digital News Daily, Wendy Davis - Friday, July 6, 2018
A group of 14 locksmiths are asking a federal appellate court ...
- Google To Push Out 'Speed Update' In July For Search Results
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 2, 2018
Google will begin pushing out what senior webmaster trends analyst John Muell ...
- Oath Spearheads Wells Fargo's Digital Campaign To Rebuild Trust
Digital News Daily, Laurie Sullivan - Friday, June 29, 2018
Data shows the message rings true with consumers -- the authentic apologi ...
- What's Trending In Summer Travel Packing?
Search & Performance Marketing Daily, Robert Knapp - Thursday, June 21, 2018
To help marketers and brands stay ahead of the curve, here a ...
- AT&T, Verizon To End Sale Of Location Data To Third Parties
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 19, 2018
AT&T and Verizon on Tuesday pledged to stop providing phone location da ...
- Acumen Direct Offers Pre-Mover/Online Registrant Email Addresses
Email Marketing Daily, Ray Schultz - Tuesday, June 19, 2018
Now being offered is a list of new movers and pre-movers. T ...
- Google: Westworld And Ikea Campaigns Capitalize On Data, 150B Monthly Searches
Performance Marketing Insider, Laurie Sullivan - Monday, June 18, 2018
The Swedish retailer Ikea analyzed peoples' search questions around relationships and fami ...
- Placed Attribution For TV Connects To In-Store Visits
MediaDailyNews, Laurie Sullivan - Wednesday, June 13, 2018
The platform connects ad views seen on broadcast tv to store locati ...