- Acumen Direct Offers Pre-Mover/Online Registrant Email Addresses
Email Marketing Daily, Ray Schultz - Tuesday, June 19, 2018
Now being offered is a list of new movers and pre-movers. T ...
- Google: Westworld And Ikea Campaigns Capitalize On Data, 150B Monthly Searches
Performance Marketing Insider, Laurie Sullivan - Monday, June 18, 2018
The Swedish retailer Ikea analyzed peoples' search questions around relationships and fami ...
- Placed Attribution For TV Connects To In-Store Visits
MediaDailyNews, Laurie Sullivan - Wednesday, June 13, 2018
The platform connects ad views seen on broadcast tv to store locati ...
- TripAdvisor: Accurate Online Reviews Predict Future Behavior
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 11, 2018
A survey released by TripAdvisor on Monday suggests the online channels th ...
- What Consumers Do After A Voice Search And Other Data
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 15, 2018
A recent study found that after conducting a voice search, 28% ...
- Tom Kuntz's Bacardi Summer Ad Dances Across Digital
Digital News Daily, Laurie Sullivan - Monday, May 14, 2018
Laila Mignoni, director of creative excellence, Bacardi, believes the brand inspires moveme ...
- Phrase-Free AdWords? Why Keyword-Centric Search Is Becoming A Thing Of The Past
Search & Performance Marketing Daily, Ashley Fletcher - Friday, May 11, 2018
A primary focus on location -- instead of keywords -- could actual ...
- White House Calls On Google, Microsoft, Other Tech Cos. To Discuss Future Of AI
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 9, 2018
On Thursday the White House will host a summit with Accenture, Amazo ...
- Google, YouTube To Reach $19B In Local Search Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 7, 2018
Google and YouTube continue to take search market share -- particularly ...
- Education Gap Widens As Programmatic Performance Options Multiply
Data & Programmatic Insider, Laurie Sullivan - Monday, April 30, 2018
Too many marketers still do not completely understand how to use performan ...
- What Consumers Do After A Voice Search And Other Data
Performance Marketing Insider, Laurie Sullivan - Friday, April 27, 2018
A study from BrightLocal found that a surprisingly large number of consume ...
- Mother's Day Search, Research For Young Adults Begins On Smartphones
Performance Marketing Insider, Laurie Sullivan - Tuesday, April 24, 2018
During a Q1 earnings call, Google CEO Sundar Pichai said J.Crew h ...
- Even Positive Fake Reviews Can Improve Paid Search Conversion Rates
Performance Marketing Insider, Laurie Sullivan - Friday, April 20, 2018
It looks like bogus online reviews for rehab centers are back. Th ...
- Wish List: A SEO Tool From Alexa.com To Identify Bad Links, Create Disavows
Performance Marketing Insider, Laurie Sullivan - Tuesday, April 17, 2018
Altitude Agency CEO Sean Hakes has been talking with Alexa.com about creati ...
- Amazon Launches Search Services For Small Agencies Through Alexa.com
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 12, 2018
Alexa.com, an Amazon subsidiary focused on analytics and data, began rolling o ...
- SEO Misconceptions Lead Small Businesses To Pull Back Investments
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 19, 2018
Some 55% of small businesses plan to invest in search engine optimizati ...
- Adobe Personalizes Voice
Performance Marketing Insider, Laurie Sullivan - Tuesday, February 27, 2018
On Tuesday, Adobe announced enhancements that will enable consumers to interact wi ...
- Oath's Ad President Says Communication With Customers Key To Company's GDPR Preparation
Performance Marketing Insider, Laurie Sullivan - Monday, February 19, 2018
Verizon Oath's President-Advertising and Publisher Strategy Tim Mahlman recently visited London ...
- IAB Steps Up To Educate Industry On Programmatic Advertising
MediaDailyNews, Laurie Sullivan - Wednesday, February 7, 2018
The Interactive Advertising Bureau on Wednesday will announce the launch of ...
- The Web Takes Home Repair Services Backwards
Media Insider, Steven Rosenbaum - Monday, February 5, 2018
Sometimes you just get it wrong - way wrong. A number ...
- Automotive Engagement Data Shows Preference For Trucks, SUVs
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 31, 2018
Leads generated on automotive manufacturer websites rose 4% during Q4 2017 compar ...
- Search Engines Prevail In Battle With Locksmiths Over Listings
Digital News Daily, Wendy Davis - Thursday, January 18, 2018
Siding with Google, Microsoft and Yahoo, a federal judge has dismissed clai ...
- Google Looking To Sell Zagat, Per Reports
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 3, 2018
Reports on Wednesday suggest Google may sell restaurant review business Zagat, whi ...
- Google Promises To Follow FTC Settlement Conditions After Expiration
Digital News Daily, Wendy Davis - Tuesday, December 26, 2017
Google says it will continue to allow websites to opt out ...
- Digital Ad Spending Tops $40B In First Half, IAB Reports
MediaDailyNews, Laurie Sullivan - Wednesday, December 20, 2017
Mobile took 54% of total digital ad revenue in the first ha ...
- IAB Reveals Future Focus On Smaller, Local Advertisers
MediaDailyNews, Laurie Sullivan - Thursday, December 21, 2017
The IAB will focus on a better understanding of how much ...
- 2018 Local Ad Spend To Top $151B
Digital News Daily, Laurie Sullivan - Wednesday, December 6, 2017
Direct mail, local TV and mobile will become the top three reven ...
- Google Data Suggests Marketers Should 'Keep The Lights On' After Christmas
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 7, 2017
While the last week before Christmas picks up and becomes very loca ...
- Black Friday Search Trends Identified In Study
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 20, 2017
The keyword phrase "70% off" took 2.59% of impressions on desktop a ...
- Meet Chatbase, Google's Answer To Analyzing Chatbots
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 17, 2017
Google has opened Chatbase to all developers, offering a free analytics clo ...