- Google Maps Gets Redesigned, Color Coded
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 16, 2017
Google, known for search advertising and location-based directories, has updated driving, navigatio ...
- Adobe Predicts $13.9 Billion in 2017 Holiday Online Revenue
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 13, 2017
Retailers may see a bit more holiday cheer this year from onli ...
- Facebook Local Relaunches, Makes It Easier To Browse Events, Listings
Digital News Daily, Gavin O'Malley - Friday, November 10, 2017
The social giant just relaunched the rebranded app, which features millions ...
- Apple, Amazon, Google, Facebook Create Emotional Connections, Sense Of Belonging
Digital News Daily, Laurie Sullivan - Thursday, November 9, 2017
Findings released Thursday by IBMiX based on research from Ipsos aim ...
- Google Uses Facebook To Lead LA Locals To Pop-Up Store
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 2, 2017
Google is using Facebook to target Los Angeles locals to tell th ...
- Adobe Holiday Online Sales Forecast To Surpass In-Store By 10%
Digital News Daily, Laurie Sullivan - Thursday, November 2, 2017
Adobe estimates that $19.7 billion will be spent between Thanksgiving and Cyb ...
- Ad Fraud To Increase With End-Of-Year Budget Dumps, Data Shows
Data & Programmatic Insider, Laurie Sullivan - Monday, October 30, 2017
The end-of-year budget dump in spending will prompt ad fraud to rea ...
- YouTube Search Identifies Pop-Culture Trends
Performance Marketing Insider, Laurie Sullivan - Monday, October 30, 2017
Make a list and check it twice, especially as the holidays gr ...
- Amazon Sponsored Products Ads Account For 82% Of Its Marketplace Ad Spend
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 25, 2017
The biggest ad format on Amazon, Sponsored Products Ads, gets about 8 ...
- Scaring Up Search Dollars Driving Online Foot Traffic To Stores
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 25, 2017
A shift in shopping keeps showing up in numerous research studies. T ...
- comScore, PlaceIQ Measure Store Visits Based On Ads Viewed, Location Data
Digital News Daily, Laurie Sullivan - Tuesday, October 3, 2017
Bridging the gap between brick-and-mortar retail and digital advertising with the u ...
- Google Algorithm Fail Shows Readers Must Fact-Check News, As With Las Vegas Massacre
Performance Marketing Insider, Laurie Sullivan - Monday, October 2, 2017
Many people think the carousel of stories at the top of Goog ...
- IBM Chief Data Officer Joins Swoop Board
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 12, 2017
Inderpal Bhandari, global chief data officer at IBM, has joined the Swo ...
- Amazon Alexa And Microsoft Cortana Talk To Each Other
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 30, 2017
The extended partnership, announced Wednesday, enables the rival virtual assistants to conver ...
- Kohl's Hard Look At Online Pays Off In Higher Quarterly Profits
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 15, 2017
During Kohl's Q2 2017 earnings call last week, CEO Kevin Mansell sa ...
- 1-800 Contacts Seeks Dismissal Of Antitrust Suit Over Search Ads
Digital News Daily, Wendy Davis - Tuesday, August 8, 2017
Contact lens retailer 1-800 Contacts is asking a federal judge to dismi ...
- NextRadio To Personalize Radio Ads In Cars
Data & Programmatic Insider, Laurie Sullivan - Monday, August 7, 2017
Consumers will soon have an option to save an ad they he ...
- Blippar To Use Computer Vision To Improve Location Targeting
Digital News Daily, Laurie Sullivan - Friday, August 4, 2017
Engineers at augmented reality startup Blippar believe they have developed technology ...
- Facebook Follows Google, Pushes Publishers To Optimize Content, Page Load Times
Digital News Daily, Laurie Sullivan - Thursday, August 3, 2017
The update to News Feed will gradually roll out, giving publishers t ...
- From Mobile To AI, Microsoft SEC Filing Shows Shift In Corporate Strategy
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 3, 2017
The 10-K suggests that experience with technology will increasingly span a multitu ...
- Chatbots: A Big Help For Small Businesses
Search & Performance Marketing Daily, John Cosley - Friday, July 28, 2017
Consumers searching for answers that may be posted on sources not availab ...
- Mobile, Social Drive Local Media Growth
MediaDailyNews, Laurie Sullivan - Wednesday, July 12, 2017
Local media spend is estimated to reach $174 billion by 2021. B ...
- Edward Jones, Morgan Stanley Demonstrate Unique Organic, Paid-Search Strategies
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 22, 2017
Integration of organic, local and paid-search strategies increases click-share percentages, a rece ...
- Publicis Groupe Takes AI-Powered Assistant In-House For Its 80,000 Employees
MAD, Laurie Sullivan - Tuesday, June 20, 2017
Engineers at Publicis Groupe plan to build an AI-powered virtual assistant nam ...
- Proof Search Mirrors Consumer Demand
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 20, 2017
Monthly U.S. search volume for roadside assistants reached 49,000 in June 20 ...
- Google Takes Further Steps To Protect Brands From Extremist Content, Ahead Of Vidcon
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 19, 2017
On Sunday Kent Walker, general counsel for Google, outlined four steps th ...
- Amazon Granted Patent To Identify, Counter Online/In-Store Price Comparison
Performance Marketing Insider, Laurie Sullivan - Friday, June 16, 2017
The patent, initially filed in 2012, describes a "physical store online shoppi ...
- Google Local Shopping Rival PriceLocal Adds Major Retailers To Amazon Price-Match Model
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 6, 2017
Target, Walmart, Bed Bath & Beyond, Office Depot, Fry's, Toys R ...
- Apple, IBM Partner To Focus City Furniture On Cross-Channel Experiences
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 26, 2017
The stores have seen an average increase in the average order val ...
- Review Sites Generate Higher Conversions Than Search, Social, Yelp Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 22, 2017
About 25% of those who read a review made a purchase with ...