- Pinterest Is Like A First Date
Show Daily: Videos, Staff Writers - Sunday, May 21, 2017
97% of searches on Pinterest are unbranded, Francis Larkin. Head of Produ ...
- "Some Voodoo Combination": Plated's Complex Attribution Stew Recipe
Show Daily: Videos, Staff Writers - Sunday, May 21, 2017
Attributing credit for media buys gets very complex very quickly, Greg Laptevsk ...
- The Rules Of Modern Attribution
Search & Performance Marketing Daily, John Bates - Tuesday, May 9, 2017
Looking at customers' decisions and interactions leads to a more holistic understandi ...
- Amazon Missing From Zenith Top 30 Global Media Owners 2017 List
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 2, 2017
Google and Facebook combined accounted for 20% of global advertising across a ...
- Google Parent Alphabet Q1 Revenue Surpasses $20B With Growth In Mobile Search
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 27, 2017
Parent company Alphabet reported Thursday that Google's own sales from services n ...
- Google Local Inventory Ads Begin To Have A Measurable Impact On Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 25, 2017
Some brands are seeing a much higher share of Google Shopping traff ...
- How Google Cashes In On The Space Below The Search Bar
Around the Net in Real-Time, Tobi Elkin - Monday, April 24, 2017
As Google prepares to report on earnings this week, the New Yo ...
- Chatmeter CEO Collin Holmes On The Importance Of Reviews
Marketing Insider: Cross-Channel, Aaron Baar - Tuesday, April 11, 2017
Chatmeter CEO Collin Holmes talks about the importance of reviews and t ...
- LinkedIn Uses Member Data To Populate Mobile Lead-Gen Forms
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 4, 2017
Divye Khilnani, product management at LinkedIn, said the company will also expa ...
- Twitter Adds Location Sharing To Direct Messages
Mobile Marketing Daily, Gavin O'Malley - Monday, April 3, 2017
"This will make it easier for businesses to tailor their responses a ...
- Time For Small Businesses To Jump On The SEO Train
Performance Marketing Insider, Aaron Baar - Tuesday, March 21, 2017
In a survey of 500 small business marketers, search marketing firm HigherVisibili ...
- Google Home Turns Audio 'Content' Into Sponsored Ad
SearchBlog, Laurie Sullivan - Friday, March 17, 2017
Audio ads or sponsored content will become the next piece of creati ...
- Pinterest Goes After Visual Search Market Share
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 17, 2017
In the coming months the company will clarify how it intends ...
- Vint Cerf's Vision: Moving Data Back And Forth Among Clouds
SearchBlog, Laurie Sullivan - Thursday, March 9, 2017
Companies will want to run "cloudlets" that interact with major cloud system ...
- Twitter Moments Offers Analytics, Data Trail
SearchBlog, Laurie Sullivan - Wednesday, March 8, 2017
Similar to Facebook Memories, images that the site strings together to te ...
- Marfeel Gives Publishers Mobile Access To Apple News
Mobile Marketing Daily, Laurie Sullivan - Wednesday, March 1, 2017
Marfeel, which helps monetize mobile traffic, released technology on Wednesday that allo ...
- YP Opportunity Points To Machine Learning
SearchBlog, Laurie Sullivan - Thursday, March 2, 2017
Local, mobile and logged-in location-based advertising that leverages 8 terabytes of da ...
- Using 'Near Me' To Your Advantage
Performance Marketing Insider, Aaron Baar - Tuesday, February 28, 2017
If you're not thinking about how location-based search marketing can work f ...
- Google, Disney Break Ties With Anti-Semitic Media, Social Influencers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 14, 2017
Google has taken sweeping steps to rid the Internet of anti-Semitism a ...
- Mastercard Kicks Off Campaign To Celebrate Grammys
MediaDailyNews, Laurie Sullivan - Thursday, February 9, 2017
Designed by McCann Erickson, the Masterpass #ThankTheFans campaign delivers a one-of-a-kind experienc ...
- Brands Not Delivering On Content, Market Share Goes Unclaimed
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 16, 2017
Sophisticated search engine algorithms from Bing and Google look for "precise" answe ...
- Search Data Shows How Agency-Brand Relationships Are Changing
SearchBlog, Laurie Sullivan - Friday, February 3, 2017
All types and sizes of agencies and design firms are finding n ...
- Why Search Still Confuses Small Business Owners
SearchBlog, Laurie Sullivan - Thursday, February 2, 2017
Some 45% of business owners say they will spend the majority ...
- SMB Challenges Prompt Local Search Association To Launch Certification Program
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 30, 2017
About 44% of small business owners admit they are challenged to fi ...
- SoundHound Raises $75M In Series D Funding To Further AI In Products
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 31, 2017
SoundHound on Tuesday announced $75 million in new funding. The company h ...
- ABC Pulls In Google For TGIT Lineup, Personalizes Cross-Channel Campaign
Television News Daily, Laurie Sullivan - Wednesday, January 25, 2017
ABC has been working closely with Google to develop a cross-channel campai ...
- 22% Of Retailers Have No Triggered Email Strategy
Email Marketing Daily, Laurie Sullivan - Monday, January 16, 2017
Search intent signals and data can help to improve triggers that deliv ...
- Women Rule Super Bowl LI Party Kickoffs
SearchBlog, Laurie Sullivan - Wednesday, January 11, 2017
For super fans, it won't be enough to just watch the bigge ...
- Amazon Maintains Lead On Google For Place To Begin Searches
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 9, 2017
Trend data shows Amazon taking search market share from search engines ...
- Google To Unify Web Data Through Google My Business, Call Extension Numbers
SearchBlog, Laurie Sullivan - Monday, January 9, 2017
Google's decision to organize data being used for online search ads, especial ...