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Google's Path To Dominating Local Reviews

Google reviews continue to support the company's growing knowledge graph and its impact on personal lives and businesses. In fact, the company uses reviews as a ranking tool in search, as a sub-entity data source, and as a consumer-facing justification for showing a specific listing, writes Mike Blumenthal. For those who have any interest in learning about the path Google took to dominate local reviews and why, here's your chance. 

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