Tag results for "hyper local"
- SXSW: Journalists Discuss Struggle To Keep Local News Publishers AliveDuring the virtual SXSW event Wednesday, a discussion with local newspaper journalis ...
- IBM Testing Artificial Intelligence To Predict The Success Of Future ProductsIBM has begun testing the use of data, analytics and AI ...
- How Media Buying Changed And What Performed Best In 2020At least two-thirds of agencies said they believe targeted forms of advertisi ...
- How Media Buying Changed And What Performed Best In 2020Local ad agencies typically work with larger and more sophisticated buyers th ...
- Patch's Newsletter Platform Shows Promise For Local JournalismPatch Labs gives journalists the tools to set up their own websi ...
- Uberall, Nextdoor Integrate To Boost 'Near Me' Marketing For Local BusinessesThe companies say the partnership will allow businesses to build connections, strength ...
- Publishers Concerned About Exclusivity In Search With Google News ShowcaseGoogle News Showcase "gives an exclusivity to certain publishers over others," sa ...
- Homegrown Marketing: The Hurdles To Localized MessagingBrands find it hard to scale multilocation marketing and maintain brand consistenc ...
- Businesses In College Towns Closing At Higher Rates Due To COVID-19College towns see higher rates of businesses closing, from restaurants to reta ...
- Google Search Data Challenges How People Trend Through COVID-19Search volume is a strong indicator of what people think and d ...
- How Wi-Fi Data Forecasts A Return To 'Normal' Amidst COVID-19Zenreach analyzes foot traffic through aggregated Wi-Fi data it collects from consume ...
- National Brands Need Local Marketing Teams, COVID-19 ShowsMany multi-location marketers working in the retail, entertainment, hospitality, and restaurant indust ...
- Readers Show Greater Interest In Local News, Opening Path To Higher RevenueThe percentage of people who said they followed local news "very closel ...
- Charter's Spectrum Networks Launches Local News AppThe mobile-first news app is a value-add intended to help continue Spectrum ...
- Searches On Yelp For Black-Owned Businesses Rose Nearly 2000% Since MayYelp released its latest Economic Impact Report outlining the economy as peop ...
- Why It Took COVID-19 To Change Data Use, Prompt Unlikely Partnerships, AcquisitionsLast week, two data companies merged when Foursquare acquired Factual and App ...
- Cuebiq Uses Store Visitation Data To Update Patterns In Peoples' Movements During COVID-19 CrisisCuebiq now provides free access to data reflecting patterns in mobile a ...
- Use It Or Lose It -- The Harsh Warning On Local Media"Press Gazette" has some interesting points on why advertisers must get advertisi ...
- Local Media Consortium, Brand Safety Institute Partner On Local News Advertising WhitelistThe whitelist provides a balanced approach for brands to consider the audienc ...
- Hyper-Local News Sites Fear For Their FutureThree in four hyper-local, independent news sites fear they are at ri ...
- 'Patch' Points Way To Profit From Local NewsPatch has developed a template that helps to identify markets ripe f ...
- Flipboard Creates Local Hub For 23 CitiesFlipboard is offering readers a way to follow regional news on t ...
- Google Acquires Pointy To Increase Visibility Of Local Retail Inventory In SearchPointy gives small retailers the ability for consumers to search online a ...
- Google Maps: Search And Discovery Tools Support Recommendations And ReviewsLocal Guides in Google Maps are about to become more visible a ...
- 'Denver North Star' Debuts, Aims At Hyper-Local Community CoverageTwo candidates who lost their bids for Denver City Council are bri ...
- Nextdoor Dabbles In Hyper-Local AdvertisingNeighborhood social network Nextdoor has introduced Local Deals, which allows businesses, servi ...
- How to Make Your Brand Feel Like a Local in Every City it VisitsJust as we target our media buys, we need to understand h ...
- Verizon To Shutter Fios 1, Leaving Just One NY Metro Hyperlocal ChannelNews 12 -- which was downsized when Altice acquired it -- remain ...
- Patch Focuses On Revenue From Specific Digital TransactionsGetting people to pay for local news is difficult, according to Patch ...
- Local Search Analytics Defines True Local Competitors, PerformanceGoogle's focus on hyperlocal search data prompted Moz to build a platfo ...
