- Amazon Begins Same-Day, 'Near Me' Deliveries: Partners With GNC, PacSun, Others
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 1, 2022
Amazon began focusing on local ads in June. Now its partnering wi ...
- Google Working On Feature To Highlight Retail, Brand Loyalty Programs
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 29, 2022
Google's retail ads team has been working to create an offering th ...
- Hyper-Local 'Muncie Magazine' To Launch This Fall
Publishers Daily, Ray Schultz - Sunday, July 24, 2022
Franchise agreement is the Towne Post Network's 19th, the company says. ...
- Rio SEO And Movable Ink Partner To Deliver Hyperlocal Email, SMS Messaging
Email Marketing Daily, Ray Schultz - Wednesday, July 20, 2022
Rio SEO says the partnership with Movable Ink will streamline the sear ...
- AWS, Airbnb, Nonprofits Support Consortium For Ukrainian Refugees
Data & Programmatic Insider, Laurie Sullivan - Monday, July 11, 2022
StandUP Ukraine, a collective of individuals, corporations and registered nonprofits, has launch ...
- Google News Desktop Redesign Gets More Personal, Local News
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 22, 2022
Google launched a new version of Google News Wednesday, celebrating the company ...
- Microsoft Bing Confirms It Is Working On New Retail Marketplace
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 14, 2022
The new marketplace, Buy Direct, allows consumers to click on products a ...
- Smartify Media Partners With Samsung, Helps SMBs Generate Ad Revenue From DOOH Screens
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 9, 2022
The program allows businesses to gain incremental, recurring revenue from digital advertisin ...
- Amazon Reportedly Moves Deeper Into Local Ads, Creates 'Start-Up' Ad Business
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 8, 2022
Amazon has reportedly begun to focus more on local ads in ...
- Nextdoor Influencers: 71% Of Users Have Shared A Business Recommendation
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 5, 2022
Nextdoor neighbors have become influencers as the platform grows, so the compa ...
- Free Local OTA TV Service Bows Dynamic Ad Insertion, Replacement Across 30% Of U.S.
Digital News Daily, Karlene Lukovitz - Thursday, March 31, 2022
The service, legally operated with broadcasters' participation, lets them offer targeted advertisi ...
- Google Ranking System Will Give Local News Increased Visibility
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 9, 2022
Google announced an improvement to its ranking systems Wednesday, giving local ne ...
- Smart Shopping, Local Campaigns Will Transition To Performance Max
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 27, 2022
Google will begin automatically upgrading Smart Shopping campaigns and Local campaigns ...
- IBM's Weather Data Now Sold Through AWS Data Exchange
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 7, 2022
IBM Watson Advertising today announced the availability of data from The Weath ...
- Yelp Adds Ad Units Connecting National Brands With Local Consumers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 16, 2021
Yelp launched two ad units Tuesday -- Sponsored Collections, which allows bran ...
- Google My Business Rebrand Prompts SMB Support Amidst Antitrust Lawsuits
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 8, 2021
Google is using its new Business Profile to solicit small business suppo ...
- 74% Of Consumers Expect A Hybrid Customer Buying Experience, Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 19, 2021
The report by Uberall and MomentFeed finds that consumers want a hybr ...
- A Google Multilocation SEO Strategy: How To Get The Most Out Of Keywords
Inside Performance, Laurie Sullivan - Friday, July 9, 2021
Capitalizing on the time and the position of a hyperlocal organic listi ...
- Nextdoor Focuses On International Expansion, Hires Industry Vet To Take Lead
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 21, 2021
Gaztelu will be based in London and will focus on leading t ...
- Data Shows People On The Move And What It Means For Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 16, 2021
Changes in consumer behavior and attitude will drive shifts in media buyin ...
- Kubota Tractor Names Goodway Group Agency Of Record
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 18, 2021
Goodway Group will serve as Kubota's main digital strategy partner across corpora ...
- Google's Path To Dominating Local Reviews
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, May 12, 2021
Google reviews continue to support the company's growing knowledge graph and i ...
- Nextdoor Data Identifies Changes In Consumers' Habits
Inside Performance, Laurie Sullivan - Wednesday, May 12, 2021
Data from the Nextdoor app has become a valuable tool for markete ...
- Yelp, Zillow Analyze Digital Nomads
Inside Performance, Laurie Sullivan - Wednesday, April 28, 2021
Marketers targeting ads locally have a new type of reference tool. Ye ...
- SXSW: Journalists Discuss Struggle To Keep Local News Publishers Alive
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 17, 2021
During the virtual SXSW event Wednesday, a discussion with local newspaper journalis ...
- IBM Testing Artificial Intelligence To Predict The Success Of Future Products
Data & Programmatic Insider, Laurie Sullivan - Monday, February 1, 2021
IBM has begun testing the use of data, analytics and AI ...
- How Media Buying Changed And What Performed Best In 2020
Inside Performance, Laurie Sullivan - Friday, January 8, 2021
At least two-thirds of agencies said they believe targeted forms of advertisi ...
- How Media Buying Changed And What Performed Best In 2020
Inside Performance, Laurie Sullivan - Thursday, December 24, 2020
Local ad agencies typically work with larger and more sophisticated buyers th ...
- Patch's Newsletter Platform Shows Promise For Local Journalism
Publishing Insider, Rob Williams - Wednesday, December 2, 2020
Patch Labs gives journalists the tools to set up their own websi ...
- Uberall, Nextdoor Integrate To Boost 'Near Me' Marketing For Local Businesses
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 6, 2020
The companies say the partnership will allow businesses to build connections, strength ...