Boston Globe Media has debuted "The B-Side," an email and social-only product geared towards younger audiences.
The hyperlocal product "The B-Side" will provide curated hyper-local content to the next generation of news consumers, Boston Globe Media says.
The product debuted on Tuesday.
"Via Boston's numerous universities and growing workforces across tech, finance, and health, the city has a thriving young community in need of local news that meets them where they are." states Kayvan Salmanpour, chief commercial officer at Boston Globe Media.
Salmanpour adds,"The 'B-Side' will engage younger Bostonians through a mobile-first email and social strategy that puts readers at the center of the conversation."
Heading the team are Boston-based journalists Katie Cole, who leads social media production, and Emily Schario, lead writer and head of content.
The team will offer vertical video explainers, swipeable stories, and creator content to accompany its weekday newsletter.
While part of Boston Globe Media family of brands, "The B-Side" is independent from The Boston Globe and Boston.com.