Tag results for "gen z"
- Gen Z Craves Multifaceted Content, Audio - And Even Likes (Relevant) Long-Form AdsWhile it may not be a shocker that Gen Zs love multi-format, ...
- How Young Leaders Will Transform The WorldWhat are the implications for marketers as teens and millennials find their ...
- Cosmetics Firm e.l.f.'s Campaign Beats The Ticking ClockThe brand sparked the biggest TikTok brand challenge in history, which ignited ...
- Verizon Media Targets Finance Hub 'Cashay' To Millennials, Gen ZsThe site's goal is to demystify financial literacy by using real-life stories ...
- For Gen Z-Ers, YouTube Algorithm 'Gets Me'For more digitally native Gen Z-ers, algorithmic recommendations are not only appreciated, ...
- Half Of Gen Zers Won't Watch Super Bowl, Some Will Use Social MediaAlmost one-third of young adults will use Instagram on Super Bowl Sunday, ...
- 2020: Year Of The Gen Z MomHere are some key characteristics of this cohort: Thrifting is a desirable ...
- Fashion Retailer REVOLVE Employs Snap+Style Business To Drive Millennial, Gen Z SalesSnap+Style Business provides fashion retailers with email styling and CRM capabilities, the ...
- CES: A Post-Mortem: Part TwoThe story this year, for me, was about foundational technologies, 5G, Wifi ...
- How Brands Can Help Millennials And Gen Zs Combat BurnoutEighty-four percent of Millennial respondents in a Deloitte survey said they had ...
- Personal Values Top List Of Brand Loyalty, IBM ReportsA third of consumers stop buying their preferred products if they lose ...
- No Big Surprise: Social Media More Important To Younger UsersIn recent study, (49.3%) of U.S. boomers are forecast as social media ...
- Gen Z: The Key to Household SpendingIn a recent study from the National Retail Federation, nearly 90% of ...
- Shoppers Plan To Use Mobile For In-Store Buying: StudyAmerican consumers are influenced by physical contact with products before buying, Shopkick ...
- Nielsen Gen-Z Study On Sports TV, Video Usage Finds The More Action, The BetterGlobally, young sports TV-video watchers favor big action sports, and may cause ...
- Study Finds Gen Zers Search-Savvy, Influenced By Social MediaA study by Adthena of consumers ages 18-24 finds Gen Zers are ...
- Study Finds Cash, Not 'Experiences,' Most Desired Holiday Gift -- Especially Among Gen ZersA study using innovative "chat-based" research methodology finds that nearly three in ...
- Americans Grow Apathetic But Remain Committed To Democracy (Even If They Don't Talk About It)More than a third (38%) of U.S. adults say they've grown apathetic ...
- Gen Z Eager To Shop In Physical StoresMarketers should also be mindful that older consumers often rely on their ...
- Study: Gen Z Attitudes On Media, First Amendment Influenced By Race, GenderThe study found real differences beginning in 2011, around the time of ...
- Tinder Scoring Big With Gen Z ContentThe interactive adventure Swipe Night follows a group of friends who just ...
- What Happens When Gen Z Streams Rather Than Watching TV?That is what the House of Lords is asking as it fears ...
- No Big Surprise: Social Media More Important To Younger UsersIn a recent study, (49.3%) of U.S. boomers will be social users, ...
- ExxonMobil Targets Gen Z With 'Miniature Science' CampaignThe campaign is a more-visual series of working demonstrations of the company's ...
- Millennial, Gen Z-Focused Brut. Launches In U.S., Raises $40 MillionBrut. approaches news through a focus on "positive social dialogue around key ...
- Fix What's Broken: Gen Z Wants Brands That Tackle Guns, Gays, The PlanetBrands are going to have to get gutsier about purpose if they ...
- Will The BBC And TV Licence Survive Gen Z?Less than half of the Gen Z audience is regularly watching BBC ...
- Ofcom Warns BBC May Be 'Unsustainable' If It Doesn't Attract Young AudiencesDeadline reveals that Ofcom is warning of a "lost generation" of young ...
- Gen Z Women: Tech-bivalent, Fiercely Open-MindedThis group is much less likely than other women to say they ...
- How Brands Can Reach Girls Gone GreenGen Z has stepped up in an unprecedented way as wavemakers in ...
