Tag results for "gen z"
- Gen Z - Why This Mobile-First Generation Is DifferentAmong mobile consumers ages 18-24, 68% shop on mobile up to fo ...
- Pandemic Intensifies Gen Z Passion For The Planet"Typically, when we'd experience economic strife, sustainability concern would take a ba ...
- Don't Fear Negative ReviewsNegative reviews are an important tool for shoppers because they demonstrate ...
- Study: TikTok Ranks High For Driving Female Gen Z PurchasesGen Z is also "keenly aware of product packaging and the messag ...
- In Email We Trust: Gen Z, Millennials Are Primed For Relevant NewslettersReaders in the younger age groups will subscribe to newsletters if th ...
- Gen Z May Be Challenge For Video Streaming ServicesAn affinity for video games will likely stay with Gen Z consume ...
- Privacy Nerves: Most Consumers Won't Share Anything About ThemselvesOutside of email addresses, half of consumers will share little information. A ...
- How Brands Can Honor GradsFor example, sponsor makegood trips: Those with a Class of 2020 diplo ...
- Majoring In Shopping: What College Students Want From Online BrandsFree shipping and other perks resonate most with students. And you ha ...
- Young Shoppers See Email As Top Customer Service Channel: StudyConsumers ages 65+ do not cite email as one of their top-t ...
- SMB Youth Quake: Gen Zers And Millennials Are Taking OverRunning an SMB has become a young person's game. And those youthf ...
- Emailers, Beware: Gen Z Is Far From Loyal To BrandsOver half of Gen Z shoppers are less loyal to brands n ...
- Gen Z Desires Big-City Life And Jobs That Make A Difference, Study FindsPeople also feel they are being blocked from achieving wealth, according ...
- Consumers Reboot, From Brands To Relationships, Data ShowsA Harte Hanks study shows positive attitudes driven by the COVID-19 vacci ...
- Gen Z Hit Hardest By Digital Fraud One Year After COVID-19, Study ShowsFraudsters were more likely to go after Gen Z, at 44%, a ...
- One Year Later, Mindshare Finds Americans More 'Hopeful,' But Less 'Prepared' TooOne year and 19 in-depth consumer tracking studies later, Americans are feeli ...
- Pinterest To Launch Its First Brand Campaign, Following This Week's Ad SummitAt Pinterest's first partner and advertiser summit this week, the company ma ...
- When Talking About Gen Z, You Must Talk CultureGen Zers under the age of 17 form America's first multicultural majori ...
- 'Seventeen' Selects 15 Gen Zs For Voices Of The Year ListFifteen people under the age of 25 cited for working to impro ...
- Don't Bother Trying To Sell Boomers On Black Friday: StudyBoomers started their shopping earlier. But younger generations haven't, quantilope reports. ...
- Pandemic Prompts Pivot To Pickup TrucksCarGurus found that 26% of those who bought a pickup truck duri ...
- Pandemic Teens Love TikTok, Nike, Jordan; #BLM RisesAnd shopping for used clothing at thrift stores, which ranked 44th la ...
- OpenX Releases Data On Ad Placements, Budgets For The Holiday Season In A Year Of COVID-19Marketers have spent the last several months recalibrating their strategies to f ...
- Shopping With Feeling: Consumers Demand Empathy From Brands During Buildup To HolidaysTwo-thirds of consumers plan to do all their holiday shopping online, b ...
- Bring On Halloween, Although Search Data Shows A Rocky RoadMany search marketers have geared up organic and paid-search campaigns. Data fr ...
- Millennial Scrooges: They're Planning To Buy Gifts For ThemselvesStill, many younger people plan to focus on the meaning of t ...
- Loyalty: Gen Z, Gen X, Millennial, Baby Boomer Habits Change As Pandemic ContinuesWhile discounts, free samples, and offers remain the main drivers of loyal ...
- Consumers Expect To Shop More Online After COVID-19: StudyThree-fourths of consumers in several countries say they have lost jobs ...
- TikTok Breeds Ad Scams, Pyramid Schemes, Fraudulent Celebrity Endorsements, Study ShowsTikTok's #ForYou page has become a haven for scammers selling fake mobi ...
- The COVID-19 Wallet: Consumers Are Spending Again, But They Want DiscountsMany people have saved their government stimulus payments, but are open ...
