Tag results for "gen z"
- Why Americans Age 55 And Older Are Least Likely To Recall LGBTQ+ AdsData released this week suggests LGBTQ+ ad campaigns may not be plac ...
- Email Eats: It's The Preferred Marketing Channel For Hungry MillennialsGen Z is more swayed by social media ads than Millennials. Neith ...
- Consumers Add Themselves To Holiday Gift List: PwC Says Pent-Up Savings Unleashed During HolidaysConsumers plan to spend an average of $442 on themselves this holid ...
- Q&A Interaction Drives 157% Lift In ConversionsThe PowerReviews study reveals that when product Q&As are missing, one ...
- GfK Finds Americans Postponing Major Life Changes, Disrupting Key CategoriesThe findings vary by generation, but overall show marked drops in t ...
- Streaming Consumption Overtakes Live TV, TV Time-Spent Below Pre-Pandemic Level83% report watching streamed TV, versus 81% watching live TV. Heavy live- ...
- Nike Misses A Step Financially, But Adds Billie Eilish To Celeb Line-UpEven Nike can't outrun supply-chain woes, with the mighty apparel company posti ...
- The Text Tide: Channel Is Moving Up On Email, Especially Among Gen ZersThe majority of consumers still prefer email for brand communications. But 8 ...
- Gen Z Zig-Zags: It's The Only Cohort That Doesn't Prefer Email As A ChannelThe youngest group likes social media-- but they rank email as ...
- 87% Of Gen Zs Confirm Increased Use Of Interactive VideoA new survey conducted this month for a real-time engagement platform echo ...
- Gen Z Organic Chatter, Snapchat Can Now Track Trending TopicsSnapchat now gives marketers a glimpse into organic trending topics such ...
- Young And Trigger-Happy: What Drives Millennials And Gen Zers To BuyYoung shoppers want value above all, but they are also influenced ...
- Tracking Tumult: Consumers Don't Like It, Want To Be Asked For Their ConsentA staggering 70% of consumers dislike the idea of tracking people f ...
- Personalization Rage: What Consumers Will Do When Brands Get It WrongThey'll unsubscribe, drop your app and complain to customer service, Movable I ...
- Living Large Online: Gen Zers Think Digital Appearance Is More Important Than PersonalAlmost half of Americans spend more time browsing than working out ...
- Gen Z Prefers To Live Without Email: AnalysisGen Z may be poised to save the world from email. Peop ...
- Gen Z Rising: Get On Board Or Get Out Of The WayGen Z is pushing brands to dispense with the BS, and he ...
- Summer Trends: Younger Drinkers Reach For Hard Seltzers, RTD CocktailsWant to reach younger legal-age drinkers with a hard seltzer or ready-to-dri ...
- Gen Z - Why This Mobile-First Generation Is DifferentAmong mobile consumers ages 18-24, 68% shop on mobile up to fo ...
- Pandemic Intensifies Gen Z Passion For The Planet"Typically, when we'd experience economic strife, sustainability concern would take a ba ...
- Don't Fear Negative ReviewsNegative reviews are an important tool for shoppers because they demonstrate ...
- Study: TikTok Ranks High For Driving Female Gen Z PurchasesGen Z is also "keenly aware of product packaging and the messag ...
- In Email We Trust: Gen Z, Millennials Are Primed For Relevant NewslettersReaders in the younger age groups will subscribe to newsletters if th ...
- Gen Z May Be Challenge For Video Streaming ServicesAn affinity for video games will likely stay with Gen Z consume ...
- Privacy Nerves: Most Consumers Won't Share Anything About ThemselvesOutside of email addresses, half of consumers will share little information. A ...
- How Brands Can Honor GradsFor example, sponsor makegood trips: Those with a Class of 2020 diplo ...
- Majoring In Shopping: What College Students Want From Online BrandsFree shipping and other perks resonate most with students. And you ha ...
- Young Shoppers See Email As Top Customer Service Channel: StudyConsumers ages 65+ do not cite email as one of their top-t ...
- SMB Youth Quake: Gen Zers And Millennials Are Taking OverRunning an SMB has become a young person's game. And those youthf ...
- Emailers, Beware: Gen Z Is Far From Loyal To BrandsOver half of Gen Z shoppers are less loyal to brands n ...
