- Gen Z Hates Politics - They Still Want Brands To Speak Out
Marketing Daily, Sarah Mahoney - Thursday, July 25, 2024
New research shows that Gen Z mistrusts and rejects almost every institutio ...
- B2B Buzz: Gen Z, Millennials Are More Adventurous Marketers Than Gen X, Boomers
Email Insider, Ray Schultz - Wednesday, July 24, 2024
Nearly half of Gen Z and Millennial marketers polled expect a significa ...
- Gen Z Guilt: 'I Know What You Spent Last Summer'
Marketing Daily, Sarah Mahoney - Monday, July 22, 2024
New research from Cash App finds major shopping remorse among young consum ...
- Health, Wellness Brands Are Missing The Mark With Gen Z Women
Marketing Insider, Amanda Williams - Friday, July 19, 2024
One way to connect with them: Consider the full spectrum of ...
- Half Of Americans Have Purchased Products From Creator-Generated Content: Report
MediaDailyNews, Colin Kirkland - Wednesday, July 17, 2024
A report by NCSolutions shows 48% of Americans and 66% of G ...
- Thrillist Focuses On Gen Z And Millennial Travelers
Publishers Daily, Ray Schultz - Wednesday, July 17, 2024
Survey shows these age cohorts are more driven by passion points th ...
- Ulta Targets 8-Year-Olds For Self-Care 'Joy'
Marketing Daily, Sarah Mahoney - Monday, July 8, 2024
The retailer says parents are the driving force behind Generation Alpha's beau ...
- Gimlet-Eyed Boomers: They're Skeptical Of Influencers And Advertising
Email Insider, Ray Schultz - Tuesday, July 2, 2024
The Boomers are a tough audience, especially when it comes to influencer ...
- YouTube Sees Brand Fans Move From Consumers Of Culture To Shaping It
Performance Marketing Insider, Laurie Sullivan - Friday, June 28, 2024
Some 65% of Gen Z describe themselves as video content creators, accordi ...
- JanSport Campaign Goes For Honest Gen Z Laughs
Marketing Daily, Sarah Mahoney - Monday, June 24, 2024
In bathroom stalls, unhappy hikes and dreaded middle seats, the backpack giant ...
- The Lap Of Luxury: Gen Z Is A Whole New Market, Dotdash Meredith Study Finds
Publishing Insider, Ray Schultz - Thursday, June 20, 2024
Young luxury buyers are less worried about privacy than other groups, compa ...
- Walmart Tries Again With No Boundaries
Marketing Daily, Sarah Mahoney - Wednesday, June 19, 2024
The retail giant is betting it can shake off its fashion slum ...
- Reddit: Search Failing Gen Z As They Turn To Social Media
MediaDailyNews, Laurie Sullivan - Wednesday, June 19, 2024
As Gen Z came of age in social media, algorithms trained t ...
- Study Explores Gen Z's Embrace Of Multiple Identities
MAD, Steve McClellan - Tuesday, June 4, 2024
The report also explores the cohort's appreciation of humor in marketing a ...
- Search Engine Use Declines Significantly As Young Users Find Their Way Online
MediaDailyNews, Laurie Sullivan - Monday, June 3, 2024
There's a generational divide in the way people search for brands a ...
- Consumers To AI Companions: It's Not You, It's Me
Media 3.0, Joe Mandese - Thursday, May 23, 2024
That's what Interpublic found when it asked a global sample of consume ...
- Skechers Brings Virtual Store To Roblox
MediaDailyNews, Colin Kirkland - Monday, May 13, 2024
Skechers has teamed with Super League to launch its first store ...
- Gen Z's Favorite Brands: YouTube, Amazon, Band-Aid
Marketing Daily, Sarah Mahoney - Monday, May 13, 2024
The latest rankings from Collage Group highlight a growing preference for entertainmen ...
- How Gen Z's Love For Stores Is Reshaping D2C Landscape
D2C Insider, Sarah Mahoney - Monday, May 6, 2024
New research probes why younger fashion shoppers have turned into physical retail ...
- Dunkin' Taps Fairy Tales To Highlight Joys Of Cold Coffee
MAD, Fern Siegel - Wednesday, May 1, 2024
The new national campaign targets Gen Z and millennials, demos that cra ...
- Gen Z Spells It Out: They Like Email, Special Offers, But Worry About Economy
Email Insider, Ray Schultz - Thursday, April 25, 2024
Free postage and gifts are favored by Gen Z, Sheer ID report ...
- New Brand Consultancy Dang Targets Gen Z, Gen Alpha
MAD, Fern Siegel - Thursday, April 18, 2024
Dang developed its own a blueprint for marketers, a user-centric process ...
- With Romcom Spoof, CeraVe Expands 'Medutainment'
Marketing Daily, Sarah Mahoney - Friday, April 12, 2024
The L'Oreal-owned brand understands everyone needs a little help finding the moisturiz ...
- Sprite Campaign Takes Refreshing Approach To Privacy
Performance Marketing Insider, Laurie Sullivan - Friday, April 12, 2024
Privacy has become important to brands and consumers - but not t ...
- Roblox Partners With PubMatic To Increase Video Ad Sales
MediaDailyNews, Colin Kirkland - Wednesday, April 10, 2024
The partnership with PubMatic will enable programmatic media buying of the popul ...
- Teens Ditching Established Brands For Small Innovators
Marketing Daily, Sarah Mahoney - Tuesday, April 9, 2024
Piper Sandler's newest survey of young consumers shows New Balance catching ...
- Hinge Sends Deleted Apps To Heaven
Marketing Daily, Sarah Mahoney - Tuesday, April 9, 2024
Once people find true love, that discarded app icon has to ...
- College Students Split On How TikTok Ban Might Affect Their Grades
MediaDailyNews, Colin Kirkland - Friday, April 5, 2024
A new study finds Gen Z views TikTok as a relied-upon education ...
- With New Agency And Loyalty Push, Carter's Flexes For Gen Z
Marketing Daily, Sarah Mahoney - Thursday, April 4, 2024
The children's apparel company wants to win over America's newest generation ...
- Beyond Swipes: BLK's Animated Saga Of Black Romance
D2C Insider, Sarah Mahoney - Monday, March 11, 2024
The app uses animation to talk about the long history of Bla ...