Tag results for "gen z"
- Gen Z Wants Eco-Friendly Period ProductsConsumers are being given the choice of an increasing number of optio ...
- Few Consumers Think Brands Know Them Well, Merkle Study FindsOnly a third of consumers feel personalized email recommendations are important, a ...
- Cross-Border Ecommerce Returns Fluster Gen Zers And Millennials: StudyYounger shoppers are daunted by unclear returns policies and lack of collecti ...
- Gen Z Demystified: They're Social, And Not As Digitally Driven As PortrayedZoomers or snowflakes prefer in-person communication to email and other digital channel ...
- Lexus Targets Younger, Diverse 'Creative Visionaries' For Crossover"The NX is going to set the stage for the next chapt ...
- Consumers Want Funny And Reassuring Emails From Brands: StudyGen Z is the demographic least inclined to like email -- millennia ...
- 2 Major Streamers Were Only Brands To See Leaps In Purchase Intent Across Generations In 2021New streamers Paramount+ and HBO Max saw large gains in purchase considerati ...
- Walmart Tops Brick-And-Mortar Retailers Across Social Media AdvertisingWhich brick-and-mortar retailers are advertising the most on social heading into Christma ...
- Video Dating App Snack Targets Gen ZThe video-only dating app (think TikTok meets Tinder) soft-launched six months a ...
- Gartner Analysts Predict Data Trends, Virtual Influencers, Slowing B2B Customer JourneyGartner analysts predict changes in media, from mobile app tracking to h ...
- The Gen Z Frenzy: Dueling Studies Show They Want Ease Of Use When ShoppingGen Zers will surrender privacy if it makes the process smoother. A ...
- 'Diet' Soda Loses Favor With Consumers, Especially MillennialsThe word “diet” is being replaced on some soda packaging with “ze ...
- JCPenney Goes After Gen Z Via Forever 21 CollectionForever 21 is launching merchandise in 100 JCPenney stores nationwide as we ...
- In-Game Platform Fuses Gaming, Commerce, And -- You Guessed It -- The MetaverseSayollo has developed an in-game purchasing platform that aims to develop ...
- Brand Purpose Influences Most People's Purchase DecisionsEighty-two percent of U.S. consumers said the brands they buy stand f ...
- B2B Mobile Mania: Young Staffers Use Smartphones To Buy Business ProductsMobile activities range from search to purchase to follow-up, Rightpoint reports. ...
- Holiday Boom Boom: Shoppers Are Eager To Start Buying, Study ShowsMobile will account for 49% of all sales, Fluent reports. But G ...
- Emailers, Unwrap This: Consumers Plan To Use Their Phones, Apps To Shop This Holiday SeasonGen Zers and millennials are most likely to be using mobile ap ...
- Business Casual: Gen Z Workers Use Company Emails To Shop, Log In To SocialEmployees using their company emails for personal activities poses both marketing a ...
- Except For Gen Z, Consumers Are Shopping Early This Holiday SeasonReport shows that people age 60+ are most likely to say, ...
- Reaching Out To Consumers Who Like EmailMore than half of all shoppers — in all generations — pref ...
- Subaru Forester Wilderness Offers Rugged Capability, Comfort"Forester customers want actual capability, not just a vehicle that looks capable ...
- Why Americans Age 55 And Older Are Least Likely To Recall LGBTQ+ AdsData released this week suggests LGBTQ+ ad campaigns may not be plac ...
- Email Eats: It's The Preferred Marketing Channel For Hungry MillennialsGen Z is more swayed by social media ads than Millennials. Neith ...
- Consumers Add Themselves To Holiday Gift List: PwC Says Pent-Up Savings Unleashed During HolidaysConsumers plan to spend an average of $442 on themselves this holid ...
- Q&A Interaction Drives 157% Lift In ConversionsThe PowerReviews study reveals that when product Q&As are missing, one ...
- GfK Finds Americans Postponing Major Life Changes, Disrupting Key CategoriesThe findings vary by generation, but overall show marked drops in t ...
- Streaming Consumption Overtakes Live TV, TV Time-Spent Below Pre-Pandemic Level83% report watching streamed TV, versus 81% watching live TV. Heavy live- ...
- Nike Misses A Step Financially, But Adds Billie Eilish To Celeb Line-UpEven Nike can't outrun supply-chain woes, with the mighty apparel company posti ...
- The Text Tide: Channel Is Moving Up On Email, Especially Among Gen ZersThe majority of consumers still prefer email for brand communications. But 8 ...
