- Critical Shifts In Consumer Behavior Changing Paid Media Buys
MediaDailyNews, Laurie Sullivan - Tuesday, February 11, 2025
Data released Tuesday suggests editorial sites are often overlooked and undervalued ...
- The Power of Pinterest's 'Joy Revolution': Q&A With Content Officer Malik Ducard
MediaDailyNews, Colin Kirkland - Monday, February 10, 2025
At last week's SoCom marketing conference, Pinterest's Chief Content Officer Malik Duca ...
- Price Delight: Free Shipping, Discounts Motivate People To Opt In To Emails
Email Insider, Ray Schultz - Thursday, January 30, 2025
Gen Z is least likely to be persuaded to opt in f ...
- With Vel2Go, Kraft's Velveeta Chases On-The-Move Fans
CPG Insider, Sarah Mahoney - Friday, January 24, 2025
The food giant continues to focus on Gen Z's fast-changing condiment cra ...
- Email's Holiday Haul - It Was The Top Channel For Driving Purchases
Email Insider, Ray Schultz - Thursday, January 23, 2025
Gen Z preferred banner or display ads for the recent holiday seas ...
- Television Offers Advertisers Desirable Alternative To TikTok, VAB Says
Research Intelligencer, Robert Williams - Monday, January 13, 2025
More than a third of Gen Z sets aside time to wat ...
- CPG Leaders Crave Ad Intel And Big Ideas
CPG Insider, Sarah Mahoney - Friday, January 3, 2025
Brands are looking for new ways to keep consumers laughing. ...
- Birth Of The Beta Babies: A New Generation Is Moving In
Email Insider, Ray Schultz - Tuesday, December 31, 2024
The young people born between 2010 and 2024 are about to beco ...
- Facebook's Global Ad Revenue Poised To Top $100B In 2024: Report
MediaDailyNews, Colin Kirkland - Wednesday, December 11, 2024
According to a WARC Media report, Facebook has a global advertising audien ...
- Castlecore, Fisherman Aesthetic, Primary Colors: Pinterest Predicts 2025
Marketing Daily, Sarah Mahoney - Tuesday, December 10, 2024
For the first time, the social platform is offering limited-edition trend product ...
- 67% Likely To Purchase After Seeing An Influencer-Endorsed Product In OOH Ad: OAAA
MediaDailyNews, Laurie Sullivan - Wednesday, December 4, 2024
Gen Z and Millennials are significantly more engaged with OOH advertising compar ...
- Tari Hot Sauce Rides Llama Haircut Trend
CPG Insider, Sarah Mahoney - Friday, November 22, 2024
The Peruvian brand is jumping on the bushy style trend to introdu ...
- Younger Listeners Are Drawn To Podcasts, Study Finds
Publishers Daily, Ray Schultz - Wednesday, November 20, 2024
But older consumers are less likely to skip the ads, GWI repo ...
- Brands Must 'Get Boring,' Brace for Retail Therapy
Retail Insider, Sarah Mahoney - Wednesday, November 20, 2024
As consumers seek to defend themselves from politics, stress and technology, stor ...
- Knorr Wants Your Thanksgiving Recipe Fails
CPG Insider, Sarah Mahoney - Friday, November 15, 2024
With #EffortIsEverything, the Unilever brand is encouraging zillennials to revel in the ...
- Nearly Half Of Podcast Listeners Have Learned About New Brands, Products
MediaDailyNews, Laurie Sullivan - Thursday, November 7, 2024
Podcasts have become popular ad and marketing tools for brands to promo ...
- More Than 25% Of Gen Z Don't Drive
Marketing Daily, Tanya Gazdik - Sunday, November 3, 2024
Only 60% of 18-year-olds had a license in 2022 compared to 8 ...
- eBay Data Shows How Holiday Ads Influence Consumers
Performance Marketing Insider, Laurie Sullivan - Monday, November 4, 2024
Consumers have expectations for the holiday shopping season. Based on consumer feedbac ...
- Zales Aims At Self-Gifters With 'Merry Me'
Marketing Daily, Sarah Mahoney - Thursday, October 31, 2024
The new campaign urges young women to treat themselves to something shi ...
- Research: Brands Can Help Gen Z Parents Teach Cultural Awareness
Marketing Daily, Sarah Mahoney - Wednesday, October 30, 2024
Young parents are eager to teach kids about diversity but often don ...
- M&M's Pairs Up With Kate Spade New York
CPG Insider, Sarah Mahoney - Friday, October 25, 2024
The collaboration comes as Mars looks to amplify cultural connections. ...
- How Brands Are Grappling With Gen Z's Expectations Surrounding the 2024 US Election
MAD, Nikki Cohen - Thursday, October 24, 2024
To understand what Gen Z wants to see from brands, we spo ...
- Maybelline Updates Jingle For TikTok Era To Cross Global Boundaries, Generations
Performance Marketing Insider, Laurie Sullivan - Friday, October 25, 2024
How do you update something as powerful and influential as the 19 ...
- Martinizing Cleaners Celebrates 75th Anniversary With Thrifting Guide
Retail Insider, Sarah Mahoney - Wednesday, October 23, 2024
With 350 locations in the U.S., the drycleaning brand wants to sh ...
- Health, Wellness Brands Are Missing The Mark With Gen Z Women
Marketing Insider, Amanda Williams - Friday, October 18, 2024
One way to connect with them: Consider the full spectrum of ...
- Kraft Heinz's Mio Gives Gen Z New Side Hustle: Bottle Boards
MAD, Fern Siegel - Thursday, October 10, 2024
Rethink is turning reusable water bottles into ad space and paying custome ...
- Nike, Lululemon Lose A Step With Teens, While New Balance, E.L.F. Keep Gaining
Marketing Daily, Sarah Mahoney - Thursday, October 10, 2024
Piper Sandler's latest "Taking Stock With Teens" survey also finds self-reported spendi ...
- Can Streaming Businesses Track Young Consumers' Live Event Spending?
TV Watch, Wayne Friedman - Thursday, October 10, 2024
Over 70% of Gen Z and Millennial consumers have seen a li ...
- Simon Malls Campaign Blends Social With Real Life
Retail Insider, Sarah Mahoney - Wednesday, October 9, 2024
America's largest mall owner targets Gen Z with a heavy dose ...
- Sailing Across Holiday Shopping Channels
Performance Marketing Insider, Laurie Sullivan - Monday, October 7, 2024
Holiday shopping is projected to rise 7%, although 57% of respondents ...