- Pinterest To Launch Its First Brand Campaign, Following This Week's Ad Summit
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 5, 2021
At Pinterest's first partner and advertiser summit this week, the company ma ...
- When Talking About Gen Z, You Must Talk Culture
MAD, Nancy Tellet - Thursday, February 18, 2021
Gen Zers under the age of 17 form America's first multicultural majori ...
- 'Seventeen' Selects 15 Gen Zs For Voices Of The Year List
Publishers Daily, Sara Guaglione - Tuesday, December 1, 2020
Fifteen people under the age of 25 cited for working to impro ...
- Don't Bother Trying To Sell Boomers On Black Friday: Study
Email Marketing Daily, Ray Schultz - Friday, November 13, 2020
Boomers started their shopping earlier. But younger generations haven't, quantilope reports. ...
- Pandemic Prompts Pivot To Pickup Trucks
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, October 29, 2020
CarGurus found that 26% of those who bought a pickup truck duri ...
- Pandemic Teens Love TikTok, Nike, Jordan; #BLM Rises
Marketing Daily, Sarah Mahoney - Wednesday, October 7, 2020
And shopping for used clothing at thrift stores, which ranked 44th la ...
- OpenX Releases Data On Ad Placements, Budgets For The Holiday Season In A Year Of COVID-19
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 7, 2020
Marketers have spent the last several months recalibrating their strategies to f ...
- Shopping With Feeling: Consumers Demand Empathy From Brands During Buildup To Holidays
Email Insider, Ray Schultz - Wednesday, October 7, 2020
Two-thirds of consumers plan to do all their holiday shopping online, b ...
- Bring On Halloween, Although Search Data Shows A Rocky Road
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 1, 2020
Many search marketers have geared up organic and paid-search campaigns. Data fr ...
- Millennial Scrooges: They're Planning To Buy Gifts For Themselves
Email Insider, Ray Schultz - Friday, September 25, 2020
Still, many younger people plan to focus on the meaning of t ...
- Loyalty: Gen Z, Gen X, Millennial, Baby Boomer Habits Change As Pandemic Continues
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 23, 2020
While discounts, free samples, and offers remain the main drivers of loyal ...
- Consumers Expect To Shop More Online After COVID-19: Study
Email Marketing Daily, Ray Schultz - Wednesday, September 23, 2020
Three-fourths of consumers in several countries say they have lost jobs ...
- TikTok Breeds Ad Scams, Pyramid Schemes, Fraudulent Celebrity Endorsements, Study Shows
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 3, 2020
TikTok's #ForYou page has become a haven for scammers selling fake mobi ...
- The COVID-19 Wallet: Consumers Are Spending Again, But They Want Discounts
Email Insider, Ray Schultz - Wednesday, September 2, 2020
Many people have saved their government stimulus payments, but are open ...
- Media Kitchen CEO Barry Lowenthal Talks TikTok
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 28, 2020
The Media Kitchen CEO discussed the pending sale of TikTok's U.S. asse ...
- TikTok Creators Try To Influence Gen Z Voters
Around the Net in Search Marketing, Laurie Sullivan - Thursday, August 20, 2020
Why do enterprise companies like Oracle and Microsoft want to buy t ...
- Urban Youth: The Ones To Watch Post-Pandemic
Marketing Insider, Kathy Sheehan - Tuesday, August 18, 2020
City dwellers will be the first to reengage and lead the count ...
- Travel Returns, But Not How Marketers Might Expect
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 10, 2020
Tourism has seen an estimated loss of $1.2 trillion in just fo ...
- 'Cosmopolitan,' Klarna Partner For Virtual 'Hauliday' Shopping Event
Publishers Daily, Melynda Fuller - Monday, July 20, 2020
The event takes place Aug. 8-9 and is targeted to the millenni ...
- How Brands Can Maintain Relevance As Students Redefine Higher Learning
Marketing Insider, Kathy Sheehan - Friday, July 10, 2020
For marketers, college students have traditionally been a captive audience. What happe ...
- Reaching Gen Z With Email Marketing
Around the Net in Email, Ray Schultz - Thursday, July 9, 2020
Don’t believe pronouncements saying that Gen Z has a short attention sp ...
- Millennials, Gen Z: What They Really Think About Today's News
Marketing Insider, Paul Neto - Tuesday, July 7, 2020
Social media has long been blamed for falsely spreading "fake news," b ...
- Pandemic Permanently Alters Gen Z
Marketing Insider, Aaron Paquette - Thursday, July 2, 2020
For many adults, quarantine is "life on pause." For Gen Z, howeve ...
- Out Of The Inbox: How Gen Z Feels About Privacy
Email Insider, Ray Schultz - Thursday, June 18, 2020
Members of the Gen-Z cohort are privacy-conscious. They now have access ...
- Gen Z Leads Fight For Social Change
Marketing Insider, Aaron Paquette - Thursday, June 11, 2020
What can brands learn from young activists who have organized to promo ...
- Hyundai Venue Appeals To Gen Z, Gen Y
Marketing Daily, Tanya Gazdik - Thursday, June 4, 2020
Currently more than half of Venue customers are among Generations X, ...
- What's Important To Gen Z Now?
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 3, 2020
Rebellious yet positive, Gen Z will change society with their influence a ...
- Study: Gen Z Plans To Change The World
MAD, Larissa Faw - Friday, May 29, 2020
Gen Z is committed, more than any other generation, to making ...
- 'Cosmopolitan' Study Reveals Millennial, Gen-Z Quarantine Trends
Publishers Daily, Melynda Fuller - Friday, May 29, 2020
The report found that 95% of the magazine's audience is social distancin ...
- It's Time To Move Beyond The COVID-19 'We're With You' Ads
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 26, 2020
Ninety percent of respondents to a survey released today said they sti ...