- 59% Of Gen Z, 49% Of Millennials Will Give A Brand 3 Chances Before Abandoning It
Inside Performance, Laurie Sullivan - Wednesday, June 7, 2023
Coveo Solutions, which supports the application of AI for enterprises and intellige ...
- Gen Z's Wish List: Mental Health Messages, Job Success, Way Less Debt
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, June 7, 2023
New retail research from ICSC details what younger shoppers expect from the ...
- Netflix Would Lose Younger Subscription Owners Due To Less Free Password Sharing, Study Finds
Television News Daily, Wayne Friedman - Tuesday, May 30, 2023
Netflix could take a big loss among young subscription-owners in the shi ...
- New Mustang Dark Horse Geared Toward Younger Consumers
Marketing Daily, Tanya Gazdik - Monday, May 22, 2023
Ford used Epic Games' Unreal Engine to create the high definition ...
- The Washington Post Targets Younger Readers With Venmo Payment Offer
Publishers Daily, Ray Schultz - Thursday, May 18, 2023
Post is letting subscribers pay with their Venmo mobile payment account. ...
- Gen Z's Shopping List: Polite Robots And Cash-Free Checkout
Retail Insider, Sarah Mahoney - Wednesday, May 17, 2023
New research from Klarna explores a world full of 40-year-old Gen ...
- Amazon Leads In Fake Reviews As Consumer Trust Continues To Erode
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 12, 2023
Sixty-three percent of U.S. consumers surveyed said they are more concerned abo ...
- Gen Z Couples Embrace Cohabitating
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, May 10, 2023
Gen Z couples are moving in together at record rates, and savi ...
- Mobile During Streaming Is Key To Reaching Gen Z
Video Insider, Karlene Lukovitz - Tuesday, May 9, 2023
Gen Z's unique, multiscreen ways of engaging with TV offer advertisers n ...
- With BookTok and Gen Z, ThriftBooks Builds Relevance
D2C Insider, Sarah Mahoney - Sunday, May 7, 2023
The largest independent used online bookseller keeps finding new ways to ke ...
- The Zfront
MediaPost Live, Joe Mandese - Monday, May 8, 2023
That may be an apt way to describe a new report releas ...
- Social Media Ads Have Biggest Effect On Gen Z Consumers
Research Intelligencer, Robert Williams - Thursday, May 4, 2023
Younger consumers favor ads that are entertaining rather than educational. About 7 ...
- Men's Wearhouse Installs AR Mirrors
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, April 30, 2023
Men’s Wearhouse is working with Snap to test augmented reality mirrors in a pilot launchi ...
- YouTube Launches Gen Z Music, And Trending Music On Shorts
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 26, 2023
YouTube is launching two music packages powered by AI, to match bran ...
- Gen Z Shopping: 79% Originates On Social Media, Study Shows
Digital News Daily, Colin Kirkland - Friday, April 21, 2023
LTK's 2023 Gen Z Shopper Study shows that the majority of G ...
- Gen Z Is Still Spending Despite Economic Fears, Email Is King In U.S., U.K.
Email Marketing Daily, Ray Schultz - Thursday, April 20, 2023
Over half of U.S. consumers are reducing their discretionary spending, and so ...
- Uproar About Trans Influencer Masks Nike's Real Gender Problem
Marketing Daily, Sarah Mahoney - Thursday, April 13, 2023
Noise about Nike's collaboration with Dylan Mulvaney will blow over momentarily. Wh ...
- Gen Z And Millennial Beauty Shoppers Are Price-Conscious Above All Else, Study Finds
Email Marketing Daily, Ray Schultz - Thursday, April 13, 2023
Consumers will wait to buy even if they risk the item goi ...
- Vans Taps 'Creative Voyagers' To Reverse Sales Slump
Marketing Daily, Sarah Mahoney - Friday, April 7, 2023
With a new brand platform that stars athletes, artists and musicians focus ...
- SoundCloud Renews AdsWizz Agreement, Expands To 14 European Markets
Digital News Daily, Colin Kirkland - Thursday, April 6, 2023
After renewing an ad-sales agreement with SXM Media in February, SoundCloud ...
- Generational Divide Patterns Show Loyalty, Rewards Strategies
Inside Performance, Laurie Sullivan - Thursday, April 6, 2023
Merkle's report draws comparisons from pre- and post-pandemic data and shows t ...
- For Teens, TikTok, Lululemon Slip While Make-up, UGG Gain
Marketing Daily, Sarah Mahoney - Wednesday, April 5, 2023
Piper Sandler's semiannual survey also sees a shake-up in footwear. And t ...
- Suspicious Minds: America's Distrust Of Sustainability Claims Increasing
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, April 5, 2023
All that money brands spend on planet-friendly messaging? America isn't buying i ...
- Shelving Products: CPG, Beauty, OTC Health Sectors See Reduction In Consumer Spending
Email Insider, Ray Schultz - Tuesday, April 4, 2023
Inflation causes reductions in consumer spending, but Gen Z and Boomers a ...
- Zigazoo Names Ashley Mady As President Of Zigazoo Kids
Publishers Daily, Ray Schultz - Tuesday, April 4, 2023
Zigazoo offers a 'safe' social network and app for Gen Z a ...
- As Gen Z Sweats Their Finances, P&G Offers #SecretMoneyMoves
Marketing Daily, Sarah Mahoney - Thursday, March 30, 2023
The deodorant brand's educational campaign aims to teach 1 million young wom ...
- Well-Read Purpose: Inside Patagonia's Growing Book Business
Retail Insider, Sarah Mahoney - Wednesday, March 29, 2023
In a world of TikToks, long-form content is less common. But f ...
- Dickies, Ford Partner For Workwear Aimed At Gen Z
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, March 26, 2023
Dickies and Ford are partnering for a line of workwear with input fr ...
- LGBTQ+ Consumers Less Satisfied With Their Advertising Portrayals
Marketing Daily, Tanya Gazdik - Saturday, March 25, 2023
The report cited some companies effectively connecting with this consumer group, includi ...
- Why Social Is The New Search For Gen Z
Search & Performance Marketing Daily, Ottavio Nava - Monday, March 27, 2023
Many Gen Zers are turning to video and image apps, TikTok a ...