- Nearly Half Of Podcast Listeners Have Learned About New Brands, Products
MediaDailyNews, Laurie Sullivan - Thursday, November 7, 2024
Podcasts have become popular ad and marketing tools for brands to promo ...
- More Than 25% Of Gen Z Don't Drive
Marketing Daily, Tanya Gazdik - Sunday, November 3, 2024
Only 60% of 18-year-olds had a license in 2022 compared to 8 ...
- eBay Data Shows How Holiday Ads Influence Consumers
Performance Marketing Insider, Laurie Sullivan - Monday, November 4, 2024
Consumers have expectations for the holiday shopping season. Based on consumer feedbac ...
- Zales Aims At Self-Gifters With 'Merry Me'
Marketing Daily, Sarah Mahoney - Thursday, October 31, 2024
The new campaign urges young women to treat themselves to something shi ...
- Research: Brands Can Help Gen Z Parents Teach Cultural Awareness
Marketing Daily, Sarah Mahoney - Wednesday, October 30, 2024
Young parents are eager to teach kids about diversity but often don ...
- M&M's Pairs Up With Kate Spade New York
CPG Insider, Sarah Mahoney - Friday, October 25, 2024
The collaboration comes as Mars looks to amplify cultural connections. ...
- How Brands Are Grappling With Gen Z's Expectations Surrounding the 2024 US Election
MAD, Nikki Cohen - Thursday, October 24, 2024
To understand what Gen Z wants to see from brands, we spo ...
- Maybelline Updates Jingle For TikTok Era To Cross Global Boundaries, Generations
Performance Marketing Insider, Laurie Sullivan - Friday, October 25, 2024
How do you update something as powerful and influential as the 19 ...
- Martinizing Cleaners Celebrates 75th Anniversary With Thrifting Guide
Retail Insider, Sarah Mahoney - Wednesday, October 23, 2024
With 350 locations in the U.S., the drycleaning brand wants to sh ...
- Health, Wellness Brands Are Missing The Mark With Gen Z Women
Marketing Insider, Amanda Williams - Friday, October 18, 2024
One way to connect with them: Consider the full spectrum of ...
- Kraft Heinz's Mio Gives Gen Z New Side Hustle: Bottle Boards
MAD, Fern Siegel - Thursday, October 10, 2024
Rethink is turning reusable water bottles into ad space and paying custome ...
- Nike, Lululemon Lose A Step With Teens, While New Balance, E.L.F. Keep Gaining
Marketing Daily, Sarah Mahoney - Thursday, October 10, 2024
Piper Sandler's latest "Taking Stock With Teens" survey also finds self-reported spendi ...
- Can Streaming Businesses Track Young Consumers' Live Event Spending?
TV Watch, Wayne Friedman - Thursday, October 10, 2024
Over 70% of Gen Z and Millennial consumers have seen a li ...
- Simon Malls Campaign Blends Social With Real Life
Retail Insider, Sarah Mahoney - Wednesday, October 9, 2024
America's largest mall owner targets Gen Z with a heavy dose ...
- Sailing Across Holiday Shopping Channels
Performance Marketing Insider, Laurie Sullivan - Monday, October 7, 2024
Holiday shopping is projected to rise 7%, although 57% of respondents ...
- Baby Boomers Are Richest Generation Ever -- Gen X, Millennials, You Lose
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, October 3, 2024
A global report credits soaring real estate and stock prices boosting boome ...
- Jayden Daniels, Kid Cudi Mix It Up With Bisquick
Marketing Daily, Sarah Mahoney - Wednesday, October 2, 2024
From "Fargo" to rap to the NFL, General Mills aims to ma ...
- American Egg Board Targets Gen Z With 'Meant to be Broken'
Marketing Daily, Sarah Mahoney - Thursday, September 26, 2024
A new marketing effort aims to reposition the breakfast standard, shaking ...
- Ad Blacklists Hurt Dedicated News Followers: Report
MediaDailyNews, Laurie Sullivan - Thursday, September 26, 2024
Advertisers have been warned by media groups not to blacklist news agenci ...
- As Gen Z Moves Deep Into Grocery, Whole Foods Sees Changes
Marketing Daily, Sarah Mahoney - Tuesday, September 24, 2024
With half of the demographic now firmly in adulthood, transparency plays ...
- Finally, People Are Getting Engaged. Kay Jewelers Is Ready.
Retail Insider, Sarah Mahoney - Wednesday, September 25, 2024
The retailer's new campaign lands just as Gen Z prepares to p ...
- Brand Bonding: Gen Z Is The Least Loyal Generation, Baby Boomers The Most
Email Insider, Ray Schultz - Tuesday, September 24, 2024
Email is the most popular communications channel overall, SAP Emarsys reports. ...
- Reddit Users Challenge Google, Sending Business Owners A Message
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 18, 2024
Many small businesses find they can gain traction by treating Reddit ...
- Half Of Gen Z Has Entered Adulthood, Bringing Social Media Habits
Research Intelligencer, Robert Williams - Wednesday, September 18, 2024
TikTok's influence on Gen Z is important going into the holiday shoppi ...
- Frito-Lay, Jack Link's Offers Gen Z 'Flavorfied' Head Shots
CPG Insider, Sarah Mahoney - Friday, August 30, 2024
The LinkedIn contest aims to combat "job boreout" and coax job seeke ...
- Applegate Launches First Brand Campaign In Five Years
Marketing Daily, Sarah Mahoney - Monday, August 26, 2024
With "Model Farmer," the better-for-you meat brand shows its sense of hum ...
- Totino's Targets Breakfast-Skipping Teens With '80s Spoof
Marketing Daily, Sarah Mahoney - Sunday, August 25, 2024
New campaign focuses on Gen Z's appetite for slightly twisted nostalgia. ...
- Talking Politics At Work A Non-Starter For Most Younger Voters
Mediapsssst, Richard Whitman - Friday, August 23, 2024
The Dems want you to "do something," but a majority of millennia ...
- Hinge Dives Into Long-Form Love With 80-Page Zine
Marketing Daily, Sarah Mahoney - Wednesday, August 21, 2024
Modern dating is no fairy tale. The dating app invited six high-profi ...
- Home Depot Wants To Age Down Gracefully
Retail Insider, Sarah Mahoney - Wednesday, August 21, 2024
The retailer is chasing Gen Z by focusing on plant parents, smaller-tick ...