• by Fern Siegel , 3 hours ago

The new entity produces storytelling geared to providing cultural relevance to brands. Lois is committed to the visual arts — from cinematography and illustration to art installations and analog experimentation. The focus is social-first storytelling.

The new entity is led by Chief Growth Hero Elja Polak and Jessica Däschner, social media hero. Lois follows the launch of SuperHeroes's Jimmy, a digital art collective that focuses on AI and CGI creative work. Lois hopes to bridge the gap between the two endeavors.

The name plays off Lois Lane and Clark Kent, as the agency favors superhero references. Lois reminds Superman of his human side and keeps him connected to the world he protects.

Lois works with agencies and brands, including Polaroid, Lenovo and Hinge, but deems itself a creative venture.

“We believe artists and storytellers create their best work when they’re not part of an agency, but free to explore and be part of a collective of like-minded spirits,” Rogier Vijverberg, SuperHeroes' Chief Creative Hero, told Agency Daily. “Lois is not a traditional talent or creator agency, it’s a platform for independent artists and creators that connects them with brands and agencies, while preserving their independence and creative freedom.”