Gen Z's Investing Curiosity Creates High-Intent Moments For Financial Advertisers

A new year is prompting a new wave of financial curiosity, especially among chronically risk-averse young adults. New research from CivicScience finds that more than one-quarter of U.S. adults say 2026 could be the year they begin investing, and Gen Z is leading the charge.

According to the report, 26% …


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