Tag results for "hyper local"
- Free Local OTA TV Service Bows Dynamic Ad Insertion, Replacement Across 30% Of U.S.The service, legally operated with broadcasters' participation, lets them offer targeted advertisi ...
- Google Ranking System Will Give Local News Increased VisibilityGoogle announced an improvement to its ranking systems Wednesday, giving local ne ...
- Smart Shopping, Local Campaigns Will Transition To Performance MaxGoogle will begin automatically upgrading Smart Shopping campaigns and Local campaigns ...
- IBM's Weather Data Now Sold Through AWS Data ExchangeIBM Watson Advertising today announced the availability of data from The Weath ...
- Yelp Adds Ad Units Connecting National Brands With Local ConsumersYelp launched two ad units Tuesday -- Sponsored Collections, which allows bran ...
- Google My Business Rebrand Prompts SMB Support Amidst Antitrust LawsuitsGoogle is using its new Business Profile to solicit small business suppo ...
- 74% Of Consumers Expect A Hybrid Customer Buying Experience, Study FindsThe report by Uberall and MomentFeed finds that consumers want a hybr ...
- A Google Multilocation SEO Strategy: How To Get The Most Out Of KeywordsCapitalizing on the time and the position of a hyperlocal organic listi ...
- Nextdoor Focuses On International Expansion, Hires Industry Vet To Take LeadGaztelu will be based in London and will focus on leading t ...
- Data Shows People On The Move And What It Means For AdvertisingChanges in consumer behavior and attitude will drive shifts in media buyin ...
- Kubota Tractor Names Goodway Group Agency Of RecordGoodway Group will serve as Kubota's main digital strategy partner across corpora ...
- Google's Path To Dominating Local ReviewsGoogle reviews continue to support the company's growing knowledge graph and i ...
- Nextdoor Data Identifies Changes In Consumers' HabitsData from the Nextdoor app has become a valuable tool for markete ...
- Yelp, Zillow Analyze Digital NomadsMarketers targeting ads locally have a new type of reference tool. Ye ...
- SXSW: Journalists Discuss Struggle To Keep Local News Publishers AliveDuring the virtual SXSW event Wednesday, a discussion with local newspaper journalis ...
- IBM Testing Artificial Intelligence To Predict The Success Of Future ProductsIBM has begun testing the use of data, analytics and AI ...
- How Media Buying Changed And What Performed Best In 2020At least two-thirds of agencies said they believe targeted forms of advertisi ...
- How Media Buying Changed And What Performed Best In 2020Local ad agencies typically work with larger and more sophisticated buyers th ...
- Patch's Newsletter Platform Shows Promise For Local JournalismPatch Labs gives journalists the tools to set up their own websi ...
- Uberall, Nextdoor Integrate To Boost 'Near Me' Marketing For Local BusinessesThe companies say the partnership will allow businesses to build connections, strength ...
- Publishers Concerned About Exclusivity In Search With Google News ShowcaseGoogle News Showcase "gives an exclusivity to certain publishers over others," sa ...
- Homegrown Marketing: The Hurdles To Localized MessagingBrands find it hard to scale multilocation marketing and maintain brand consistenc ...
- Businesses In College Towns Closing At Higher Rates Due To COVID-19College towns see higher rates of businesses closing, from restaurants to reta ...
- Google Search Data Challenges How People Trend Through COVID-19Search volume is a strong indicator of what people think and d ...
- How Wi-Fi Data Forecasts A Return To 'Normal' Amidst COVID-19Zenreach analyzes foot traffic through aggregated Wi-Fi data it collects from consume ...
- National Brands Need Local Marketing Teams, COVID-19 ShowsMany multi-location marketers working in the retail, entertainment, hospitality, and restaurant indust ...
- Readers Show Greater Interest In Local News, Opening Path To Higher RevenueThe percentage of people who said they followed local news "very closel ...
- Charter's Spectrum Networks Launches Local News AppThe mobile-first news app is a value-add intended to help continue Spectrum ...
- Searches On Yelp For Black-Owned Businesses Rose Nearly 2000% Since MayYelp released its latest Economic Impact Report outlining the economy as peop ...
- Why It Took COVID-19 To Change Data Use, Prompt Unlikely Partnerships, AcquisitionsLast week, two data companies merged when Foursquare acquired Factual and App ...
