- 'Denver North Star' Debuts, Aims At Hyper-Local Community Coverage
Publishers Daily, Fern Siegel - Wednesday, October 16, 2019
Two candidates who lost their bids for Denver City Council are bri ...
- Nextdoor Dabbles In Hyper-Local Advertising
Search & Performance Insider, Laurie Sullivan - Tuesday, October 8, 2019
Neighborhood social network Nextdoor has introduced Local Deals, which allows businesses, servi ...
- How to Make Your Brand Feel Like a Local in Every City it Visits
Marketing Insider, Tessa Allison - Monday, September 30, 2019
Just as we target our media buys, we need to understand h ...
- Verizon To Shutter Fios 1, Leaving Just One NY Metro Hyperlocal Channel
Digital News Daily, Karlene Lukovitz - Tuesday, August 20, 2019
News 12 -- which was downsized when Altice acquired it -- remain ...
- Patch Focuses On Revenue From Specific Digital Transactions
Publishers Daily, Melynda Fuller - Tuesday, July 23, 2019
Getting people to pay for local news is difficult, according to Patch ...
- Local Search Analytics Defines True Local Competitors, Performance
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 17, 2019
Google's focus on hyperlocal search data prompted Moz to build a platfo ...
- Google Shoelace: A What-If Hyperlocal Ad, Maps, Recommendations Engine
Search & Performance Insider, Laurie Sullivan - Friday, July 12, 2019
With Shoelace, users can browse a set of handpicked activities or a ...
- Stoli Takes OOH Hyper-Local With Artists' Original Murals
Marketing Daily, Karlene Lukovitz - Friday, June 14, 2019
Murals by local artists in XX markets depict their interpretations of Stoli ...
- When Bing Local Inventory Ads Should Be The Focus
Search & Performance Insider, Laurie Sullivan - Wednesday, June 5, 2019
Marketers can expect Local Inventory ads from Microsoft Advertising to emerge fr ...
- Google, McClatchy Launch Local News Experiment Project
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 26, 2019
The project will support new, digital-only local news publications across platforms ...
- Uberall Expands U.S. Channel Partner Program For SMBs, Enterprises
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 25, 2019
The channel partner program allows marketers to manage interactions per location ...
- Location3 Becomes Self Esteem Brands Agency Of Record
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 5, 2019
Search and franchise marketing agency Location3 has expanded its partnership with Se ...
- Data Predicts Retail Gap Store Closures
Data & Programmatic Insider, Laurie Sullivan - Monday, January 7, 2019
In the most recent quarter, same-store sales for the Gap brand fe ...
- Chick-fil-A: Caring For Customers Personally Through Email
The MediaPost Cases, Nina Lentini - Tuesday, January 22, 2019
Emily Randall, interactive digital media, Chick-fil-A, says her team has rallied arou ...
- 'Local Now' Upgrades User Experience, Launches 2 Video Series
Publishers Daily, Melynda Fuller - Friday, November 30, 2018
Local Now offers more in-depth analysis, sophisticated and localized content and exclusi ...
- Walgreens Harnesses Local Touch To Raise Community Awareness
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
Users could learn about a variety of Walgreens "Find Care Now" service ...
- FW Publishing Buys Home Page Media Group, Expands Local Tennessee Coverage
Publishers Daily, Fern Siegel - Monday, October 1, 2018
The company has acquired online publishers Home Page Media Group, which compris ...
- 'Near Me' Searches Don't Need Keywords To Find Local Goods, Services
Search & Performance Insider, Laurie Sullivan - Monday, August 27, 2018
About 69% of consumers use their smartphone to help them shop. So ...
- IAB Reveals Future Focus On Smaller, Local Advertisers
MediaDailyNews, Laurie Sullivan - Thursday, December 21, 2017
The IAB will focus on a better understanding of how much ...
- Patch Continues Expansion with Charlotte, NC Edition
Publishers Daily, Melynda Fuller - Thursday, November 30, 2017
The hyper-local news hub is thriving. In October it boasted an audien ...
- Patch: We're Still Around, Making Strides In Hyperlocal Journalism
Publishers Daily, Joe Mandese - Wednesday, October 18, 2017
Patch, the hyperlocal news publisher that spun out of AOL in 201 ...
- GTCR Acquires Majority Stake In Simplifi Holdings
Digital News Daily, Tobi Elkin - Thursday, August 31, 2017
Private equity firm GTCR announced it has purchased a majority stake ...
- AccuWeather CMO Relates Marketing Challenges, Triumphs
Marketing Daily, Tanya Gazdik - Monday, August 21, 2017
AccuWeather uses a mix of paid, earned, and owned media to broad ...
- Google Releases Next Version Of Nearby Connections
Search & Performance Insider, Laurie Sullivan - Tuesday, August 1, 2017
The next generation of Nearby Connections uses WiFi, Bluetooth LE and Class ...
- Debut For Manchester Hyperlocal News Service Backed By Google
Around the Net In MAD London, Sean Hargrave - Friday, July 28, 2017
Tech start-up Like No Other is trying to get Manchester's millennials mo ...
- GasBuddy Testing Messaging Feature
Search & Performance Insider, Laurie Sullivan - Friday, July 28, 2017
With nearby searches for gasoline stations as its business model, GasBuddy ...
- Google Maps Lets Users Share Real-Time Location
Mobile Insider, Gavin O'Malley - Thursday, March 30, 2017
Despite the obvious privacy issues, Google just threw Maps into the de ...
- Google Maps Lets Users Share Real-Time Location
MoBlog, Gavin O'Malley - Wednesday, March 22, 2017
Despite the obvious privacy issues, Google just threw Maps into the de ...
- YP Opportunity Points To Machine Learning
SearchBlog, Laurie Sullivan - Thursday, March 2, 2017
Local, mobile and logged-in location-based advertising that leverages 8 terabytes of da ...
- Location Intelligence Firm Launches SDK For Marketers To Raise Contextual Awareness
Real-Time Daily, Tobi Elkin - Wednesday, March 1, 2017
Location intelligence provider Foursquare launched a new software development kit (SDK) wi ...