- Publishers Concerned About Exclusivity In Search With Google News Showcase
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 2, 2020
Google News Showcase "gives an exclusivity to certain publishers over others," sa ...
- Homegrown Marketing: The Hurdles To Localized Messaging
Email Insider, Ray Schultz - Thursday, September 3, 2020
Brands find it hard to scale multilocation marketing and maintain brand consistenc ...
- Businesses In College Towns Closing At Higher Rates Due To COVID-19
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 2, 2020
College towns see higher rates of businesses closing, from restaurants to reta ...
- Google Search Data Challenges How People Trend Through COVID-19
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 24, 2020
Search volume is a strong indicator of what people think and d ...
- How Wi-Fi Data Forecasts A Return To 'Normal' Amidst COVID-19
Data & Programmatic Insider, Laurie Sullivan - Monday, August 17, 2020
Zenreach analyzes foot traffic through aggregated Wi-Fi data it collects from consume ...
- National Brands Need Local Marketing Teams, COVID-19 Shows
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 12, 2020
Many multi-location marketers working in the retail, entertainment, hospitality, and restaurant indust ...
- Readers Show Greater Interest In Local News, Opening Path To Higher Revenue
Publishing Insider, - Wednesday, August 5, 2020
The percentage of people who said they followed local news "very closel ...
- Charter's Spectrum Networks Launches Local News App
Digital News Daily, Karlene Lukovitz - Monday, August 3, 2020
The mobile-first news app is a value-add intended to help continue Spectrum ...
- Searches On Yelp For Black-Owned Businesses Rose Nearly 2000% Since May
Performance Marketing Insider, Laurie Sullivan - Friday, June 26, 2020
Yelp released its latest Economic Impact Report outlining the economy as peop ...
- Why It Took COVID-19 To Change Data Use, Prompt Unlikely Partnerships, Acquisitions
Data & Programmatic Insider, Laurie Sullivan - Monday, April 13, 2020
Last week, two data companies merged when Foursquare acquired Factual and App ...
- Cuebiq Uses Store Visitation Data To Update Patterns In Peoples' Movements During COVID-19 Crisis
Performance Marketing Insider, Laurie Sullivan - Tuesday, April 7, 2020
Cuebiq now provides free access to data reflecting patterns in mobile a ...
- Use It Or Lose It -- The Harsh Warning On Local Media
London Blog, Sean Hargrave - Monday, April 6, 2020
"Press Gazette" has some interesting points on why advertisers must get advertisi ...
- Local Media Consortium, Brand Safety Institute Partner On Local News Advertising Whitelist
Publishers Daily, Melynda Fuller - Thursday, April 2, 2020
The whitelist provides a balanced approach for brands to consider the audienc ...
- Hyper-Local News Sites Fear For Their Future
Around the Net In MAD London, Sean Hargrave - Monday, March 30, 2020
Three in four hyper-local, independent news sites fear they are at ri ...
- 'Patch' Points Way To Profit From Local News
Publishing Insider, - Tuesday, March 3, 2020
Patch has developed a template that helps to identify markets ripe f ...
- Flipboard Creates Local Hub For 23 Cities
Publishers Daily, Sara Guaglione - Tuesday, January 28, 2020
Flipboard is offering readers a way to follow regional news on t ...
- Google Acquires Pointy To Increase Visibility Of Local Retail Inventory In Search
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 14, 2020
Pointy gives small retailers the ability for consumers to search online a ...
- Google Maps: Search And Discovery Tools Support Recommendations And Reviews
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 18, 2019
Local Guides in Google Maps are about to become more visible a ...
- 'Denver North Star' Debuts, Aims At Hyper-Local Community Coverage
Publishers Daily, Fern Siegel - Wednesday, October 16, 2019
Two candidates who lost their bids for Denver City Council are bri ...
- Nextdoor Dabbles In Hyper-Local Advertising
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 8, 2019
Neighborhood social network Nextdoor has introduced Local Deals, which allows businesses, servi ...
- How to Make Your Brand Feel Like a Local in Every City it Visits
Marketing Insider, Tessa Allison - Monday, September 30, 2019
Just as we target our media buys, we need to understand h ...
- Verizon To Shutter Fios 1, Leaving Just One NY Metro Hyperlocal Channel
Digital News Daily, Karlene Lukovitz - Tuesday, August 20, 2019
News 12 -- which was downsized when Altice acquired it -- remain ...
- Patch Focuses On Revenue From Specific Digital Transactions
Publishers Daily, Melynda Fuller - Tuesday, July 23, 2019
Getting people to pay for local news is difficult, according to Patch ...
- Local Search Analytics Defines True Local Competitors, Performance
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 17, 2019
Google's focus on hyperlocal search data prompted Moz to build a platfo ...
- Google Shoelace: A What-If Hyperlocal Ad, Maps, Recommendations Engine
Performance Marketing Insider, Laurie Sullivan - Friday, July 12, 2019
With Shoelace, users can browse a set of handpicked activities or a ...
- Stoli Takes OOH Hyper-Local With Artists' Original Murals
Marketing Daily, Karlene Lukovitz - Friday, June 14, 2019
Murals by local artists in XX markets depict their interpretations of Stoli ...
- When Bing Local Inventory Ads Should Be The Focus
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 5, 2019
Marketers can expect Local Inventory ads from Microsoft Advertising to emerge fr ...
- Google, McClatchy Launch Local News Experiment Project
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 26, 2019
The project will support new, digital-only local news publications across platforms ...
- Uberall Expands U.S. Channel Partner Program For SMBs, Enterprises
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 25, 2019
The channel partner program allows marketers to manage interactions per location ...
- Location3 Becomes Self Esteem Brands Agency Of Record
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 5, 2019
Search and franchise marketing agency Location3 has expanded its partnership with Se ...