- Cuebiq Uses Store Visitation Data To Update Patterns In Peoples' Movements During COVID-19 Crisis
Performance Marketing Insider, Laurie Sullivan - Tuesday, April 7, 2020
Cuebiq now provides free access to data reflecting patterns in mobile a ...
- Use It Or Lose It -- The Harsh Warning On Local Media
London Blog, Sean Hargrave - Monday, April 6, 2020
"Press Gazette" has some interesting points on why advertisers must get advertisi ...
- Local Media Consortium, Brand Safety Institute Partner On Local News Advertising Whitelist
Publishers Daily, Melynda Fuller - Thursday, April 2, 2020
The whitelist provides a balanced approach for brands to consider the audienc ...
- Hyper-Local News Sites Fear For Their Future
Around the Net In MAD London, Sean Hargrave - Monday, March 30, 2020
Three in four hyper-local, independent news sites fear they are at ri ...
- 'Patch' Points Way To Profit From Local News
Publishing Insider, - Tuesday, March 3, 2020
Patch has developed a template that helps to identify markets ripe f ...
- Flipboard Creates Local Hub For 23 Cities
Publishers Daily, Sara Guaglione - Tuesday, January 28, 2020
Flipboard is offering readers a way to follow regional news on t ...
- Google Acquires Pointy To Increase Visibility Of Local Retail Inventory In Search
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 14, 2020
Pointy gives small retailers the ability for consumers to search online a ...
- Google Maps: Search And Discovery Tools Support Recommendations And Reviews
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 18, 2019
Local Guides in Google Maps are about to become more visible a ...
- 'Denver North Star' Debuts, Aims At Hyper-Local Community Coverage
Publishers Daily, Fern Siegel - Wednesday, October 16, 2019
Two candidates who lost their bids for Denver City Council are bri ...
- Nextdoor Dabbles In Hyper-Local Advertising
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 8, 2019
Neighborhood social network Nextdoor has introduced Local Deals, which allows businesses, servi ...
- How to Make Your Brand Feel Like a Local in Every City it Visits
Marketing Insider, Tessa Allison - Monday, September 30, 2019
Just as we target our media buys, we need to understand h ...
- Verizon To Shutter Fios 1, Leaving Just One NY Metro Hyperlocal Channel
Digital News Daily, Karlene Lukovitz - Tuesday, August 20, 2019
News 12 -- which was downsized when Altice acquired it -- remain ...
- Patch Focuses On Revenue From Specific Digital Transactions
Publishers Daily, Melynda Fuller - Tuesday, July 23, 2019
Getting people to pay for local news is difficult, according to Patch ...
- Local Search Analytics Defines True Local Competitors, Performance
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 17, 2019
Google's focus on hyperlocal search data prompted Moz to build a platfo ...
- Google Shoelace: A What-If Hyperlocal Ad, Maps, Recommendations Engine
Performance Marketing Insider, Laurie Sullivan - Friday, July 12, 2019
With Shoelace, users can browse a set of handpicked activities or a ...
- Stoli Takes OOH Hyper-Local With Artists' Original Murals
Marketing Daily, Karlene Lukovitz - Friday, June 14, 2019
Murals by local artists in XX markets depict their interpretations of Stoli ...
- When Bing Local Inventory Ads Should Be The Focus
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 5, 2019
Marketers can expect Local Inventory ads from Microsoft Advertising to emerge fr ...
- Google, McClatchy Launch Local News Experiment Project
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 26, 2019
The project will support new, digital-only local news publications across platforms ...
- Uberall Expands U.S. Channel Partner Program For SMBs, Enterprises
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 25, 2019
The channel partner program allows marketers to manage interactions per location ...
- Location3 Becomes Self Esteem Brands Agency Of Record
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 5, 2019
Search and franchise marketing agency Location3 has expanded its partnership with Se ...
- Data Predicts Retail Gap Store Closures
Data & Programmatic Insider, Laurie Sullivan - Monday, January 7, 2019
In the most recent quarter, same-store sales for the Gap brand fe ...
- Chick-fil-A: Caring For Customers Personally Through Email
The MediaPost Cases, Nina Lentini - Tuesday, January 22, 2019
Emily Randall, interactive digital media, Chick-fil-A, says her team has rallied arou ...
- 'Local Now' Upgrades User Experience, Launches 2 Video Series
Publishers Daily, Melynda Fuller - Friday, November 30, 2018
Local Now offers more in-depth analysis, sophisticated and localized content and exclusi ...
- Walgreens Harnesses Local Touch To Raise Community Awareness
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
Users could learn about a variety of Walgreens "Find Care Now" service ...
- FW Publishing Buys Home Page Media Group, Expands Local Tennessee Coverage
Publishers Daily, Fern Siegel - Monday, October 1, 2018
The company has acquired online publishers Home Page Media Group, which compris ...
- 'Near Me' Searches Don't Need Keywords To Find Local Goods, Services
Performance Marketing Insider, Laurie Sullivan - Monday, August 27, 2018
About 69% of consumers use their smartphone to help them shop. So ...
- IAB Reveals Future Focus On Smaller, Local Advertisers
MediaDailyNews, Laurie Sullivan - Thursday, December 21, 2017
The IAB will focus on a better understanding of how much ...
- Patch Continues Expansion with Charlotte, NC Edition
Publishers Daily, Melynda Fuller - Thursday, November 30, 2017
The hyper-local news hub is thriving. In October it boasted an audien ...
- Patch: We're Still Around, Making Strides In Hyperlocal Journalism
Publishers Daily, Joe Mandese - Wednesday, October 18, 2017
Patch, the hyperlocal news publisher that spun out of AOL in 201 ...
- GTCR Acquires Majority Stake In Simplifi Holdings
Digital News Daily, Tobi Elkin - Thursday, August 31, 2017
Private equity firm GTCR announced it has purchased a majority stake ...