- AccuWeather CMO Relates Marketing Challenges, Triumphs
Marketing Daily, Tanya Gazdik - Monday, August 21, 2017
AccuWeather uses a mix of paid, earned, and owned media to broad ...
- Google Releases Next Version Of Nearby Connections
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 1, 2017
The next generation of Nearby Connections uses WiFi, Bluetooth LE and Class ...
- Debut For Manchester Hyperlocal News Service Backed By Google
Around the Net In MAD London, Sean Hargrave - Friday, July 28, 2017
Tech start-up Like No Other is trying to get Manchester's millennials mo ...
- GasBuddy Testing Messaging Feature
Performance Marketing Insider, Laurie Sullivan - Friday, July 28, 2017
With nearby searches for gasoline stations as its business model, GasBuddy ...
- Google Maps Lets Users Share Real-Time Location
Mobile Insider, Gavin O'Malley - Thursday, March 30, 2017
Despite the obvious privacy issues, Google just threw Maps into the de ...
- Google Maps Lets Users Share Real-Time Location
MoBlog, Gavin O'Malley - Wednesday, March 22, 2017
Despite the obvious privacy issues, Google just threw Maps into the de ...
- YP Opportunity Points To Machine Learning
SearchBlog, Laurie Sullivan - Thursday, March 2, 2017
Local, mobile and logged-in location-based advertising that leverages 8 terabytes of da ...
- Location Intelligence Firm Launches SDK For Marketers To Raise Contextual Awareness
Real-Time Daily, Tobi Elkin - Wednesday, March 1, 2017
Location intelligence provider Foursquare launched a new software development kit (SDK) wi ...
- Native Programmatic Intro Aims To Combine Targeting With Localized Programmatic
Real-Time Daily, Tobi Elkin - Tuesday, February 21, 2017
Simpli.fi, a provider of localized programmatic advertising, launched a native programmatic ...
- Valentine's Day Brings Channels Together
Marketing Insider: Cross-Channel, Laurie Petersen - Monday, February 13, 2017
Valentine's Day sales reached an all-time high of $19.7 billion in 201 ...
- Adsquare Makes GfK Insights Available For Mobile Programmatic Advertising
Real-Time Daily, Tobi Elkin - Tuesday, February 7, 2017
Mobile data exchange adsquare is making region-based consumer insights from global resear ...
- Ad Spending On Local Video To Expand $5B By 2021
Real-Time Daily, Tobi Elkin - Thursday, February 2, 2017
A large portion of the digital video and local TV growth wi ...
- Centro's Political Arm Saw 80% Success Rates In 2016 Cycle
Real-Time Daily, Philip Rosenstein - Thursday, January 26, 2017
Centro announced on Thursday that 80% of its political clients in t ...
- Local Government Watching Social Media
The Social Graf, Erik Sass - Tuesday, November 22, 2016
Scores of local governments across the U.S. have bought software to monit ...
- Data From Local Search, Reviews, Recommendations Feeds The Beast
SearchBlog, Laurie Sullivan - Friday, November 18, 2016
Accurate information in directories and reviews will feed data to machines th ...
- Brand Web Sites Still Lack Mobile Readiness
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 28, 2016
Brands are doing a scary job of preparing their Web sites f ...
- Google Stifles Growth For Yelp Internationally
SearchBlog, Laurie Sullivan - Wednesday, August 10, 2016
Yelp released earnings Tuesday noting improvements in the U.S., but international challeng ...
- Optimizing For Local When There's No Physical Location
Around the Net in Search Marketing, Laurie Sullivan - Friday, July 29, 2016
Put user-focused content on category pages, use structure data to stand ou ...
- The Flying Selfie: Facial Recognition, Drone Camera Landing In U.S., Japan, Australia
AI & IoT Daily, Chase Martin - Wednesday, July 6, 2016
A newly raised $12 million investment says people may want a self ...
- Gannett's Unlikely Acquisition Of ReachLocal Gives It Strength In Search, Hyperlocal
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 28, 2016
The push by a traditional publishing house into online media is n ...
- YP Delivers Deals From Groupon In Site Search
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 2, 2016
YP announced an agreement Thursday that will give site visitors the abili ...
- Google Launches Way For Publishers To Highlight Local News
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 9, 2016
Google plans to shine a light on local news articles in Goog ...
- Google Honing Local Home Services
SearchBlog, Laurie Sullivan - Monday, April 18, 2016
Building out local advertising offerings, Google's home service advertisements are now availab ...
- The Top 5 Mobile Marketing Trends for Political Ads
Marketing: Politics, Fred Joseph - Friday, February 5, 2016
Many believe that digital marketing during the 2012 election led to Obama ...
- Gravy Partners With Mobilewalla To Build Audiences Based On Local Events
Mobile Marketing Daily, Ben Frederick - Wednesday, February 3, 2016
Location-based behavioral analytics provider Gravy has announced a partnership with Mobilewalla, ...
- Location Data Fine-Tuned To Aid Advertisers
Mobile Marketing Daily, Ben Frederick - Tuesday, December 8, 2015
Location data is a golden goose for mobile marketers, but one ...
- Simpli.fi CEO Eyes A Flattening Of Media Silos
Real-Time Daily, Tobi Elkin - Tuesday, December 8, 2015
Simpli.fi, a programmatic platform company that focuses on localized campaigns, sees "20 ...
- Google Claims A Glitch Buries Local Traffic In Search Query Results
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 25, 2015
A code glitch in one of Google's algorithms pushed search results fr ...
- Prep & Predictions: ChoiceStream's Anna McCarthy On 5 Things You Need To Know For 2016; Clients Will Demand More
RTBlog, Tobi Elkin - Wednesday, November 25, 2015
Here, McCarthy takes a crack at 2016 predictions and places an emphas ...
- Mobile Publishers: One Of The Top Mobile-User Activities May Surprise You
Mobile Marketing Daily, David Dague - Wednesday, November 18, 2015
For mobile streaming music providers, lifestyle magazine publishers and sports news enterpris ...