- Native Programmatic Intro Aims To Combine Targeting With Localized Programmatic
Real-Time Daily, Tobi Elkin - Tuesday, February 21, 2017
Simpli.fi, a provider of localized programmatic advertising, launched a native programmatic ...
- Valentine's Day Brings Channels Together
Marketing Insider: Cross-Channel, Laurie Petersen - Monday, February 13, 2017
Valentine's Day sales reached an all-time high of $19.7 billion in 201 ...
- Adsquare Makes GfK Insights Available For Mobile Programmatic Advertising
Real-Time Daily, Tobi Elkin - Tuesday, February 7, 2017
Mobile data exchange adsquare is making region-based consumer insights from global resear ...
- Ad Spending On Local Video To Expand $5B By 2021
Real-Time Daily, Tobi Elkin - Thursday, February 2, 2017
A large portion of the digital video and local TV growth wi ...
- Centro's Political Arm Saw 80% Success Rates In 2016 Cycle
Real-Time Daily, Philip Rosenstein - Thursday, January 26, 2017
Centro announced on Thursday that 80% of its political clients in t ...
- Local Government Watching Social Media
The Social Graf, Erik Sass - Tuesday, November 22, 2016
Scores of local governments across the U.S. have bought software to monit ...
- Data From Local Search, Reviews, Recommendations Feeds The Beast
SearchBlog, Laurie Sullivan - Friday, November 18, 2016
Accurate information in directories and reviews will feed data to machines th ...
- Brand Web Sites Still Lack Mobile Readiness
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 28, 2016
Brands are doing a scary job of preparing their Web sites f ...
- Google Stifles Growth For Yelp Internationally
SearchBlog, Laurie Sullivan - Wednesday, August 10, 2016
Yelp released earnings Tuesday noting improvements in the U.S., but international challeng ...
- Optimizing For Local When There's No Physical Location
Around the Net in Search Marketing, Laurie Sullivan - Friday, July 29, 2016
Put user-focused content on category pages, use structure data to stand ou ...
- The Flying Selfie: Facial Recognition, Drone Camera Landing In U.S., Japan, Australia
AI & IoT Daily, Chase Martin - Wednesday, July 6, 2016
A newly raised $12 million investment says people may want a self ...
- Gannett's Unlikely Acquisition Of ReachLocal Gives It Strength In Search, Hyperlocal
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 28, 2016
The push by a traditional publishing house into online media is n ...
- YP Delivers Deals From Groupon In Site Search
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 2, 2016
YP announced an agreement Thursday that will give site visitors the abili ...
- Google Launches Way For Publishers To Highlight Local News
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 9, 2016
Google plans to shine a light on local news articles in Goog ...
- Google Honing Local Home Services
SearchBlog, Laurie Sullivan - Monday, April 18, 2016
Building out local advertising offerings, Google's home service advertisements are now availab ...
- The Top 5 Mobile Marketing Trends for Political Ads
Marketing: Politics, Fred Joseph - Friday, February 5, 2016
Many believe that digital marketing during the 2012 election led to Obama ...
- Gravy Partners With Mobilewalla To Build Audiences Based On Local Events
Mobile Marketing Daily, Ben Frederick - Wednesday, February 3, 2016
Location-based behavioral analytics provider Gravy has announced a partnership with Mobilewalla, ...
- Location Data Fine-Tuned To Aid Advertisers
Mobile Marketing Daily, Ben Frederick - Tuesday, December 8, 2015
Location data is a golden goose for mobile marketers, but one ...
- Simpli.fi CEO Eyes A Flattening Of Media Silos
Real-Time Daily, Tobi Elkin - Tuesday, December 8, 2015
Simpli.fi, a programmatic platform company that focuses on localized campaigns, sees "20 ...
- Google Claims A Glitch Buries Local Traffic In Search Query Results
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 25, 2015
A code glitch in one of Google's algorithms pushed search results fr ...
- Prep & Predictions: ChoiceStream's Anna McCarthy On 5 Things You Need To Know For 2016; Clients Will Demand More
RTBlog, Tobi Elkin - Wednesday, November 25, 2015
Here, McCarthy takes a crack at 2016 predictions and places an emphas ...
- Mobile Publishers: One Of The Top Mobile-User Activities May Surprise You
Mobile Marketing Daily, David Dague - Wednesday, November 18, 2015
For mobile streaming music providers, lifestyle magazine publishers and sports news enterpris ...
- Local Search Advertising Revenue To Reach $9.5 Billion In 2020
SearchBlog, Laurie Sullivan - Tuesday, November 3, 2015
BIA/Kelsey projects that local search advertising revenue in the United States wi ...
- Search's Zigzag Approach Could Cost Google Ad Dollars, Market Share
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 29, 2015
A study conducted by International Data Corporation on behalf of YP, present ...
- ThinkPolitical Primes Location Targeting For Political Marketers
Mobile Marketing Daily, Ben Frederick - Monday, September 21, 2015
The field of politics is primed for a digital media explosion. Accordi ...
- The State Of Hyper-Local Media
Around the Net In Media, Gavin O'Malley - Friday, September 11, 2015
Journalism.co.uk details a new report by the Centre of Community Journalism a ...
- Publishers Give Frosty Welcome To BBC's Proposed Limited Local News Sharing Service
Around the Net In MAD London, Sean Hargrave - Tuesday, September 8, 2015
The local newspaper industry has criticised moves from the BBC to crea ...
- BBC Slaps Local Media In The Face With Its Olive Branch
London Blog, Sean Hargrave - Tuesday, September 8, 2015
If you were a local news organisation, would you buy news fr ...
- Allrecipes Adds Search By Ingredients, Native Ads Directing Foodies To Nearby Stores
SearchBlog, Laurie Sullivan - Tuesday, September 1, 2015
Meredith's foodie Web site Tuesday officially rolled out a variety of optio ...
- Claiming Your Local Directory Listing
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, August 25, 2015
Claiming business listings and keeping them updated is important, but finding t ...