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Optimizing For Local When There's No Physical Location

Put user-focused content on category pages, use structure data to stand out, and make the most of intelligent personal assistants, said Sam Nemzer during a presentation at MozTalk on how to use local SEO for a business that does not have a physical location, according to Tereza Litsa. She makes a "handy" tip list for marketers looking to find the best ways to land in the top position of search engine query results, which will become more important as recommendations from the engines weed out the best results.

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