- Claiming Your Local Directory Listing
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, August 25, 2015
Claiming business listings and keeping them updated is important, but finding t ...
- 5 Ways Local Businesses Can Reach Nearby Customers
Around the Net in Search Marketing, Laurie Sullivan - Monday, August 17, 2015
Reaching the correct local audience increasingly grows complex. There are so ma ...
- Search Is No Longer Restricted To Search Engines
Search & Performance Marketing Daily, Ray Rosti - Thursday, July 30, 2015
Before mapping out your next search campaign, keep in mind shifts ...
- Google Search Serving Up 'Popular Times'
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, July 28, 2015
Google Search now helps searchers determine the best time to visit ...
- Rob Griffin On Local Search Changes To Watch
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, July 22, 2015
YP kicked off a search influencer series with Rob Griffin, who recently broug ...
- Personalizing Messages To Purple-Hair Individualists With Search, Addressable TV
SearchBlog, Laurie Sullivan - Monday, July 20, 2015
iProspect has been testing campaigns in addressable television, which chief strategy offic ...
- Google Launches Eddystone, a New Open Beacon Standard
Connected Thinking, Chuck Martin - Wednesday, July 15, 2015
Google just gave beaconing around the world a big boost. A n ...
- BBC Likely To Be Forced To Ditch Reality TV And Curtail Its Website
Around the Net In MAD London, Sean Hargrave - Monday, July 13, 2015
The BBC is facing its most extensive changes in a generation ...
- Culture Secretary Names Industry Leaders Advising On BBC Charter Renewal
Around the Net In MAD London, Sean Hargrave - Monday, July 13, 2015
Culture Secretary John Whittingdale has published the list of industry leaders s ...
- A Mid-Year Check-In On 2015 Marketing Predictions
Marketing Insider: Cross-Channel, Dan Swartz - Monday, July 13, 2015
I was curious to look back at the myriad of cross-channel marketi ...
- Piriteze Targets High Pollen Areas With Sky AdSmart
Around the Net In MAD London, Sean Hargrave - Friday, July 10, 2015
Piriteze is using Sky AdSmart technology to carry out a highly target ...
- Facebook Touts Ad Tool Innovation
Social Media & Marketing Daily, Gavin O'Malley - Tuesday, July 7, 2015
Effectively connecting online and offline retail experiences remains a weak point f ...
- ReachLocal In Talks To Extend Yahoo Partnership Into Gemini Native Ads
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 1, 2015
ReachLocal is in talks with Yahoo to extend their existing partnership in ...
- Marchex Renews YP Deal For Now
SearchBlog, Laurie Sullivan - Wednesday, July 1, 2015
Marchex filed an 8-K this week with the Securities and Exchange Commissi ...
- YP Makes Historic Move To Separate Digital From Print
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 24, 2015
YP says it will separate its digital advertising and print directory business ...
- SMB Retailers Love Digital Media, But Have Disconnects With Paid Search
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 1, 2015
SMB retailers only spend about $700 annually on paid search, which sugges ...
- Tips On Hyperlocal Marketing
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, May 26, 2015
Digital marketing agency Oban Digital is offering a free download of a nine-chapter bo ...
- Nearby Ads Serving Dynamic In Mobile Apps: A Pipe Dream Or Reality?
SearchBlog, Laurie Sullivan - Tuesday, May 26, 2015
Nearby has become the buzzword for hyperlocal search advertising. What -- a ...
- Banjo Raises $100M to Expand Real-Time Social Networking
Social Media & Marketing Daily, Gavin O'Malley - Thursday, May 7, 2015
To realize its dream of becoming a "crystal ball" for events arou ...
- 'NYT' Tailors Story Based On Readers' Location
Around the Net In Media, Gavin O'Malley - Tuesday, May 5, 2015
Taking a page from the ad department, editors at The New Yo ...
- The New Definition Of Local Content
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, April 22, 2015
Mike Ramsey shares a guide to local content strategy and marketing. ...
- Hyperlocal Essentials For The Programmatic Mobile Advertiser
Mobile Insider, Ratko Vidakovic - Tuesday, April 21, 2015
In the cookie-less world of mobile, hyperlocal data is an effective w ...
- Near Me Searches On Rise
SearchBlog, Laurie Sullivan - Wednesday, April 15, 2015
Major towns in Southern California -- even Los Angeles -- have beg ...
- Foursquare Rolls Out Pinpoint, Delivers Brand Audience
Social Media & Marketing Daily, Gavin O'Malley - Tuesday, April 14, 2015
Hoping to attract more brand dollars, Foursquare is rolling out Pinpoint ...
- Sinclair Broadcast Aggregates Data With Audience Network
MediaDailyNews, Wayne Friedman - Wednesday, April 8, 2015
Sinclair Broadcast Group and Visible World will work on a programmatic syst ...
- Health Care Marketers Missing Local Search Ad Opportunities
SearchBlog, Laurie Sullivan - Tuesday, March 24, 2015
Health care marketers are missing an opportunity to connect through search engines--Bin ...
- How Sears Hometown Stores Used Local Inventory Ads To Promote Nearby Inventory
Around the Net in Search Marketing, Laurie Sullivan - Monday, March 23, 2015
When David Buckley delivered the keynote at the last MediaPost Search Insid ...
- Has The Government Seen The Light On Local Media?
London Blog, Sean Hargrave - Thursday, March 19, 2015
Has the Government finally seen the light on local media? A t ...
- Google, Apple War Over Wearables
Mobile Marketing Daily, Laurie Sullivan - Monday, March 9, 2015
Minutes before Apple CEO Tim Cook took the stage to announce ...
- The Science Of 'Do It With Me'
SearchBlog, Laurie Sullivan - Friday, February 27, 2015
The movement to spruce up and expand aging digital media continues. A ...