- The New Definition Of Local Content
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, April 22, 2015
Mike Ramsey shares a guide to local content strategy and marketing. ...
- Hyperlocal Essentials For The Programmatic Mobile Advertiser
Mobile Insider, Ratko Vidakovic - Tuesday, April 21, 2015
In the cookie-less world of mobile, hyperlocal data is an effective w ...
- Near Me Searches On Rise
SearchBlog, Laurie Sullivan - Wednesday, April 15, 2015
Major towns in Southern California -- even Los Angeles -- have beg ...
- Foursquare Rolls Out Pinpoint, Delivers Brand Audience
Social Media & Marketing Daily, Gavin O'Malley - Tuesday, April 14, 2015
Hoping to attract more brand dollars, Foursquare is rolling out Pinpoint ...
- Sinclair Broadcast Aggregates Data With Audience Network
MediaDailyNews, Wayne Friedman - Wednesday, April 8, 2015
Sinclair Broadcast Group and Visible World will work on a programmatic syst ...
- Health Care Marketers Missing Local Search Ad Opportunities
SearchBlog, Laurie Sullivan - Tuesday, March 24, 2015
Health care marketers are missing an opportunity to connect through search engines--Bin ...
- How Sears Hometown Stores Used Local Inventory Ads To Promote Nearby Inventory
Around the Net in Search Marketing, Laurie Sullivan - Monday, March 23, 2015
When David Buckley delivered the keynote at the last MediaPost Search Insid ...
- Has The Government Seen The Light On Local Media?
London Blog, Sean Hargrave - Thursday, March 19, 2015
Has the Government finally seen the light on local media? A t ...
- Google, Apple War Over Wearables
Mobile Marketing Daily, Laurie Sullivan - Monday, March 9, 2015
Minutes before Apple CEO Tim Cook took the stage to announce ...
- The Science Of 'Do It With Me'
SearchBlog, Laurie Sullivan - Friday, February 27, 2015
The movement to spruce up and expand aging digital media continues. A ...
- The Next Phase Of Local Commerce
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, February 18, 2015
BIA/Kelsey identifies Local On Demand Economy as a key area to wat ...
- What Does Your Location Say About You, Really?
MediaDailyNews, Josh Engroff - Thursday, January 22, 2015
The key to doing great marketing with a particular type of da ...
- A Million Free Beacons & the Cost of Beaconing
MobileShopTalk, Chuck Martin - Friday, January 16, 2015
The cost of beaconing may be going up, but the price ...
- GM's AtYourService Program Connects Marketers To Local Search In Cars
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 6, 2015
General Motors will roll out a new wireless service this year th ...
- The New Happy Meal: Beacons Drive Sales at McDonald's
MobileShopTalk, Chuck Martin - Thursday, December 18, 2014
Fast food locations are quickly becoming a hotbed of mobile commerce. Wi ...
- BBC Offers Free Content Olive Branch To Local Papers
Around the Net In MAD London, Sean Hargrave - Thursday, November 13, 2014
They are traditionally the bitterest of rivals, but now a BBC oli ...
- How A Hyper-Local News Site Like Berkeleyside Survives
Around the Net In Media, Gavin O'Malley - Friday, November 7, 2014
Delving into the quirky, financially-shaky world of hyper-local media, NiemanLab considers t ...
- Wrapports Launches Local News Network
MediaDailyNews, Erik Sass - Thursday, October 30, 2014
Wrapports LLC, publisher of the Chicago Sun-Times, as well as dozens ...
- Three's Company: Mobile, Location & Programmatic
RTBlog, Tyler Loechner - Wednesday, October 22, 2014
Mobile advertising, programmatic buying and location-based targeting have been quite the tr ...
- PubMatic, xAd Letting Mobile Publishers Create 'Location-Based Private Markeplaces'
Real-Time Daily, Tyler Loechner - Monday, October 20, 2014
Expanding on a partnership first announced in May, PubMatic, a supply-side platfo ...
- Swirl Launches Mobile Ad Exchange To Reach In-Store Shoppers
Real-Time Daily, Tyler Loechner - Monday, October 20, 2014
Swirl Networks, a mobile marketing tech company, on Monday announced the laun ...
- Shoppers Need Cross-Channel Integration, Too
Data and Targeting Insider, Steve Smith - Thursday, September 25, 2014
Cross-channel is a consumer heartache. Juggling deals and offers across screens ...
- Toyota Uses Location To Target Prospects, Tune Creative In Labor Day Push
Data and Targeting Insider, Steve Smith - Thursday, September 4, 2014
Toyota employed mobile location-aware targeting along with localized offers this past mon ...
- 'Real-Time' Marketers: Personalize Away, But Stay Out Of #Personal Space
RTBlog, Tyler Loechner - Friday, August 22, 2014
Real-time marketers want to be with it. They want to tweet abo ...
- City TV Licence Bidders Warn Birmingham Launch Date 'Impossible'
Around the Net In MAD London, Sean Hargrave - Wednesday, August 13, 2014
Rival bidders for Birmingham's local TV licence say it is impossible ...
- Government And BBC Should Support Digital Local News Groups, Not Failing TV
London Blog, Sean Hargrave - Wednesday, August 13, 2014
The Government's failing local television plan is unravelling as onlookers ask: ...
- Birmingham's City TV Enters Administration
Around the Net In MAD London, Sean Hargrave - Tuesday, August 12, 2014
The Government plan to support the launch of a new UK-wide netwo ...
- Getting Privacy Right Is Key To Beacon Deployment
MoBlog, Mark Walsh - Tuesday, August 12, 2014
Major brands and retailers are still in the early stages of testi ...
- Microsoft Adds Foursquare Recommendations To Cortana
Around the Net in Mobile, Gavin O'Malley - Tuesday, July 29, 2014
Cortana, Microsoft’s answer to Apple’s Siri, has started culling data from Foursqua ...
- Is London Live Owner Lebedev Playing The Culture Secretary?
London Blog, Sean Hargrave - Tuesday, July 29, 2014
It was never a dream that anyone other than Culture Secretary Jere ...