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Tips On Hyperlocal Marketing

Digital marketing agency Oban Digital is offering a free download of a nine-chapter book written by Donald L. Dunnington, an adjunct professor at Rowan University in Glassboro, N.J., teaching advertising and online public relations. He highlights how U.S. marketers and consumer have learned that global strategies require local scope, and shows how domestic marketing content and strategies are not easily translated or applied to other markets.



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