- Search, Beacon, And When To Click On The Light
SearchBlog, Laurie Sullivan - Friday, July 11, 2014
Timing is everything. Build a loyalty program now, and by the ti ...
- Microsoft Fine-Tunes Bing Ads Toward Real-Time Reporting, PLA Services
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 9, 2014
Microsoft within the coming months will release reporting speeds that enable markete ...
- YP Updates Mybook
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, July 9, 2014
YP has made mybook more social, enabling users to share the content wi ...
- When Yelp Profiles Become More Important
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, July 2, 2014
Update, optimize and keep track of the information going into Yelp profile ...
- The Search Agency Acquires MoFuse To Support Local Mobile Campaigns
MAD LA, Laurie Sullivan - Friday, June 27, 2014
L.A.-based The Search Agency will announce Friday the acquisition of MoFuse. T ...
- American Express Sponsors LGBT Initiative
Marketing Daily, Tanya Gazdik - Wednesday, June 25, 2014
American Express is teaming with Out.com to present a LGBT initiative th ...
- Local TV News, Ads Drive Search On Engines
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 24, 2014
Brands have been experimenting with ways to integrate television advertising across channe ...
- Patch Perks Up Post AOL
Around the Net In Media, Gavin O'Malley - Monday, May 19, 2014
Albeit as a shadow of its former self, Patch appears to ...
- LoyalBlocks Adds Beacon To Self-Serve Loyalty Platform For SMBs
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 7, 2014
LoyalBlocks has created a self-service platform that enables small businesses to bui ...
- Local TV. Who Is Going To End The Suffering And Pull The Plug On These Pointless, Expensive Pet Projects?
London Blog, Sean Hargrave - Monday, April 28, 2014
Financial impropriety is inconvenient -- but what will really hit the p ...
- How Native Ads Complement Local Content
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, April 22, 2014
Advanced Publications' Streetwise augments local news and information with native advertising. T ...
- Tesla Drivers Like Drudge: Carefully Targeting The Connected Car
Data and Targeting Insider, Steve Smith - Monday, April 7, 2014
The early browsing results are in, and owners of Tesla's always connect ...
- Who's Brave Enough To Admit Local Media Is Doomed?
London Blog, Sean Hargrave - Wednesday, March 26, 2014
Local media is very similar to libraries. If someone dares even questi ...
- Adobe's Mobile Services Support iBeacon, Predictive Tools
Mobile Marketing Daily, Laurie Sullivan - Tuesday, March 25, 2014
Adobe Systems released Tuesday a series of marketing cloud services to he ...
- Microsoft Connects Hyper-Local Content To Communities
Around the Net In Social Media & Marketing, Gavin O'Malley - Tuesday, March 11, 2014
With its interest in “future social experiences,” Microsoft's FuSE Labs is tryi ...
- Cox Media's Austin American-Statesman Launches Mobile App @SXSWi
Show Daily, Laurie Sullivan - Friday, March 7, 2014
Cox Media Group's local news outlet, Austin American-Statesman, released a mobile entertainme ...
- Moasis Goes 'Hyper-Local' With Mobile Marketing Platform
Real-Time Daily, Tyler Loechner - Wednesday, March 5, 2014
Moasis is fine-tuning its mobile marketing platform to turn "local" into "hyper-local ...
- Mobile RTB Platform Opens Office In New York
Real-Time Daily, Tyler Loechner - Wednesday, February 19, 2014
Sonata, a Madrid-based mobile advertising platform that uses real-time bidding (RTB), ...
- 5 Key Questions To Ask With Location-Based Mobile Advertising In 2014
Mobile Marketing Daily, Ryan Golden - Tuesday, February 18, 2014
As location-based targeting evolves in 2014, agencies need to ask more point ...
- Yelp Revs Soar, Records Greater Mobile Shift
Mobile Marketing Daily, Mark Walsh - Wednesday, February 5, 2014
Yelp on Thursday reported a 70% surge in revenue from a ye ...
- Foursquare Gets $15M From Microsoft To Push Location Services
Around the Net in Mobile, Gavin O'Malley - Wednesday, February 5, 2014
Foursquare received $15 million in funding as a result of a partnersh ...
- Eat At Joe's: Targeting The Last Hungry Mile
Data and Targeting Insider, Steve Smith - Tuesday, February 4, 2014
Local businesses are now getting the ability to target the hungry ...
- PLAs Boost Revenue For Google Paid-Search Clicks
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 30, 2014
Video ads on YouTube welcomed a steady stream of viewers tuning ...
- Hale Global Guts Patch Staff
Around the Net In Media, Gavin O'Malley - Thursday, January 30, 2014
Not wasting any time, Hale Global -- which recently bought a majori ...
- Consumers And Marketing Meet In Hyperlocal Experiences
SearchBlog, Laurie Sullivan - Thursday, January 30, 2014
Sometimes the campaign falters because brands don't have the resources needed ...
- NSA Targets Android Apps For Spying
MediaDailyNews, Laurie Sullivan - Monday, January 27, 2014
The National Security Administration (NSA) and its British counterpart pulls data fr ...
- Google Glass Sees Clearly Through VSP Partnership
SearchBlog, Laurie Sullivan - Tuesday, January 28, 2014
Picture a rendition of Johnny Nash's song "I Can See Clearly No ...
- Local Benefits From Programmatic
Around the Net in Real-Time, Tyler Loechner - Thursday, January 16, 2014
Street Fight has posted a Q&A with Eli Portnoy, GM of Thinkne ...
- How Aviate Supports Yahoo In Local Search
Around the Net in Search Marketing, Laurie Sullivan - Thursday, January 9, 2014
Technology that pushes local and timely information to the mobile phone own ...
- Where Programmatic Advertising Fits In 'Hyperlocal Publishing'
Around the Net in Real-Time, Tyler Loechner - Friday, December 27, 2013
Street Fight today published an article exploring the topic of "hyperlocal publishing ...