- Why Patch Is Failing
Around the Net In Online Marketing, Gavin O'Malley - Friday, December 20, 2013
From Patch to Citysearch to Sidewalk, why have local journalism networks ...
- Report: AOL Done With Patch
Around the Net In Online Marketing, Gavin O'Malley - Monday, December 16, 2013
Despite reports to the contrary, The New York Times is being to ...
- Is NBC News Giving EveryBlock Second Chance?
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, December 17, 2013
At the beginning of the year, NBC News said goodbye to i ...
- Local Search Engine Attracting Small Cities Raises $4.3 Million
Around the Net in Search Marketing, Laurie Sullivan - Thursday, November 21, 2013
Here's one more local business listing site aimed at helping brand markete ...
- Lenovo Thinks Hyperlocal
Around the Net in Search Marketing, Laurie Sullivan - Thursday, November 21, 2013
Lenovo, a brand without a brick-and-mortar store, has stepped up hyperlocal marketi ...
- What It Takes To Earn Search Clicks
SearchBlog, Laurie Sullivan - Thursday, November 21, 2013
Marketers often get it wrong. They assume certain keywords will attract consume ...
- National Hispanic Media Alliance Launches
MediaDailyNews, Erik Sass - Monday, November 18, 2013
A new industry organization, The National Hispanic Media Alliance, has launched wi ...
- Mobile Reasserts The Power Of Place and Retail Experiences Against A 'Virtual' World
Mobile Insider, Steve Smith - Thursday, November 7, 2013
We often ask how mobile will extend the Internet into every cran ...
- AOL Revs Up 6%, Propelled By Global Ad Growth
Online Media Daily, Gavin O'Malley - Tuesday, November 5, 2013
Despite AOL's best efforts to cut costs at Patch, the local ne ...
- No Masking It - Mobile Is Hallo-screen
Mobile Marketing Daily, Ryan Golden - Friday, October 25, 2013
Halloween gives marketers broad license to be creative in their promotions. Sin ...
- Is 'Lat/Long' Getting It All 'Lat/Wrong?'
Mobile Marketing Daily, Eli Portnoy - Friday, October 18, 2013
Location reporting on mobile is often way off the mark, literally. Thinkne ...
- Foursquare Ads Go Global
Online Media Daily, Mark Walsh - Monday, October 14, 2013
Foursquare on Monday said it's expanding its self-serve ad platform to a ...
- Google PLAs Tell Me What Local Stores Have Those Jimmy Choo Flats In Stock
SearchBlog, Laurie Sullivan - Monday, October 7, 2013
Local Product availability will become the most profound update to Product Listi ...
- MMA Issues Location Marketing Guide
Online Media Daily, Mark Walsh - Wednesday, September 25, 2013
With location-based technology playing a growing role in mobile marketing, the Mobi ...
- Patch Editors Get Grueling Marching Orders
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, September 11, 2013
In the wake of deep cuts at Patch, Jim Romenesko follows ...
- CBS Interactive Adds 40 Sites To MaxPreps Franchise
Online Media Daily, Gavin O'Malley - Thursday, August 29, 2013
CBS Interactive plans to expand its high school sports coverage by addi ...
- Foursquare Keeps Tech Leaders' Attention
Around the Net In Online Marketing, Gavin O'Malley - Monday, August 26, 2013
While Foursquare has been collecting consumer data for years, tech leaders (Yah ...
- Hillshire Farms Ups Mobile Reach
Online Media Daily, Mark Walsh - Monday, August 19, 2013
David Ervin, director, integrated marketing, Hillshire Farms and Liz Ross, president, B ...
- AOL Axes Patch, Massive Staff Cuts
Online Media Daily, Gavin O'Malley - Friday, August 16, 2013
Dead set on profitability, AOL has dropped the axe on Patch. Abo ...
- 'Geoconquesting' To Grab Customers Away
Real-Time Daily, Mark Walsh - Monday, August 19, 2013
When it comes to practical ways to target mobile users in contex ...
- Placed Wants To Link Mobile Ads To Store Traffic
Mobile Marketing Daily, Steve Smith - Thursday, August 15, 2013
The location analytics firm Placed is partnering with launch partner local ...
- Ping Me: Consumers Warming Up To Getting Mobile Local Alerts
MoBlog, Steve Smith - Thursday, August 15, 2013
In just the last four years, consumers with smartphones have become mo ...
- Franchisees Tout Authenticity, Dive Into Local Biz Social Media Presence
Online Media Daily, Gavin O'Malley - Wednesday, August 14, 2013
Between franchisors and their franchises, who controls a brand's social media presenc ...
- Don't Go There! Mobile Geoconquesting On The Rise
MoBlog, Steve Smith - Wednesday, August 14, 2013
At the bleeding edge of targeting sophistication in mobile is the emergi ...
- BLiNQ, ShopLocal Partner For Local Ad Product On Facebook
Real-Time Daily, Tyler Loechner - Wednesday, August 14, 2013
BLiNQ Media, the social media advertising company owned by Gannett, has partner ...
- Groupon Revenues Now Nearly 50% From Smartphones
Mobile Marketing Daily, Steve Smith - Monday, August 12, 2013
Groupon reported that almost half of its transactions are now occurring fr ...
- AOL Chief Sours On Patch, Fires CEO Kalin
Online Media Daily, Gavin O'Malley - Friday, August 9, 2013
Since Tim Armstrong took the wheel at AOL in 2009, he h ...
- Who's Running Patch?
Around the Net In Online Marketing, Gavin O'Malley - Friday, August 9, 2013
The future of Patch has never been less certain. Days after A ...
- Geofencing: A New Generation of Mobile Check-Ins
Mobile Marketing Daily, Joe Gillespie - Monday, August 5, 2013
When combined with mobile-activated calls to action, a geofencing model can deliv ...
- Foursquare Launches Self-Serve Platform
Online Media Daily, Mark Walsh - Tuesday, July 23, 2013
Foursquare on Tuesday opened up its self-serve ad platform more widely aft ...