While Foursquare has been collecting consumer data for years, tech leaders (Yahoo and Apple among them) are now taking a particular interest in the location-based information. Why the renewed
interest? For one, “While many companies have powerful location databases -- Yelp, Yext, the Yellow Pages -- Foursquare's database is unique in that it's inherently social: It was built on the 4
billion check-ins that users uploaded via the app,” Fast Company writes.
Read the whole story at Fast Company »
