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Foursquare Keeps Tech Leaders' Attention

While Foursquare has been collecting consumer data for years, tech leaders (Yahoo and Apple among them) are now taking a particular interest in the location-based information. Why the renewed interest? For one, “While many companies have powerful location databases -- Yelp, Yext, the Yellow Pages -- Foursquare's database is unique in that it's inherently social: It was built on the 4 billion check-ins that users uploaded via the app,” Fast Company writes.

 


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