- Study: BBC Should Link To Hyperlocal Sites
Around the Net In OMD Europe, Nina Lentini - Tuesday, June 25, 2013
Charity Nesta, which carried out the research, said the linking would al ...
- Consumer Brands Need A Localized Mobile Marketing Strategy
Marketing Daily, Jeremy Geiger - Tuesday, June 25, 2013
Today's new technologies and mobile marketing platforms integrate with retailer inventory system ...
- Babberly Launches Hyperlocal Mobile Ad Platform
Online Media Daily, Gavin O'Malley - Thursday, June 20, 2013
Joining a crowded field of location-based social start-ups, Babberly this week ...
- Apple Revamps iOS 7, App Changes Benefit Marketers
Online Media Daily, Mark Walsh - Friday, June 14, 2013
What Apple CEO Tim Cook called the biggest overhaul of iOS sin ...
- Local Mobile Spend Varies Widely, Biggest Markets On Track To Earn $100 Million
Online Media Daily, Gavin O'Malley - Tuesday, June 11, 2013
Local mobile advertising is on track to double this year, but t ...
- How Hot Air Balloons Digitize
SearchBlog, Laurie Sullivan - Monday, June 3, 2013
A friend bought a Groupon from Sunrise Balloons and we booked t ...
- 70% Of Mobile QSR Campaigns Use Location Targeting
Online Media Daily, Mark Walsh - Thursday, May 30, 2013
Mobile campaigns for quick-serve and casual dining restaurants are all about drivi ...
- Hyperlocal News Websites Get Carnegie Funds
Around the Net In OMD Europe, Nina Lentini - Wednesday, May 22, 2013
Five hyperlocal news websites have received GBP10,000 each as part of ...
- AcuityAds Now Offers Hyperlocal RTB Capabilities
Real-Time Daily, Tyler Loechner - Wednesday, May 22, 2013
Using Digital Element's NetAcuity Edge technology, real-time bidding solution provider AcuityAds n ...
- How Search Becomes The Building Blocks For Online Services
SearchBlog, Laurie Sullivan - Monday, May 13, 2013
When engineers build a product, they often begin with a reference desi ...
- Local Search To Increase Ad Views
SearchBlog, Laurie Sullivan - Wednesday, May 8, 2013
The next generation of search not only makes it easier for consume ...
- Real-Time Inventory Feeds For Shopping To Follow RT Ad Bidding
SearchBlog, Laurie Sullivan - Monday, May 6, 2013
Brands and retail stores are ready. A local inventory feed that enabl ...
- What Local And Hyperlocal Publishers Need
Around the Net in Real-Time, Tyler Loechner - Monday, April 29, 2013
Street Fight today spelled out the implications for local and hyperlocal publishe ...
- A Campaign That Uses Its Noodle, Literally
Creative Media Blog, Amy Corr - Monday, April 22, 2013
Nothing beats indulging in various ethnic cuisines while on vacation but wh ...
- Local Online Media Is Thriving
Online Media Daily, Gavin O'Malley - Thursday, April 11, 2013
Millions of consumers are now paying monthly fees for local news conte ...
- Hyperlocal Political Ads Increase Target Accuracy Online
Online Media Daily, Laurie Sullivan - Thursday, April 11, 2013
An innovative process for manipulating data got engage:BDR, a Los Angeles bas ...
- Mobile Devices Drive Demand For Hyperlocal News
Around the Net In OMD Europe, Nina Lentini - Wednesday, April 10, 2013
Demand for hyperlocal content is being driven by increased usage of mobi ...
- Let's Get Personal: The Next Step In The Evolution Of Mobile Target Marketing
Online Media Daily, Puneet Mehta - Wednesday, April 10, 2013
To succeed on mobile, marketers need to get smarter about their mobi ...
- NYU J-School Moves Blog From 'NYTimes' To 'New York' Mag
Around the Net In Media, Phyllis Fine - Monday, March 25, 2013
The Local East Village, a hyperlocal blog written by New York Universi ...
- RIP: The Blasted 'Check-In'
Mobile Insider, Steve Smith - Tuesday, March 5, 2013
With Foursquare's latest app upgrade, the company that popularized the mobile "check-i ...
- A Business Model For Search Ads, Coupons
SearchBlog, Laurie Sullivan - Friday, February 22, 2013
Dear Google and Microsoft: I can see the potential of coupons attach ...
- Verve Mobile Raises $14M, Invests In Location-Based Tech
Online Media Daily, Mark Walsh - Wednesday, February 13, 2013
Location-centric mobile ad network Verve Mobile on Wednesday announced closing $14 milli ...
- Foursquare Launches App For Businesses To Check Up On Check-Ins
Mobile Marketing Daily, Steve Smith - Wednesday, January 30, 2013
The local mobile social network is trying to make it easier f ...
- Proving Hyperlocal Targeting Can Hype Sales
Data and Targeting Insider, Steve Smith - Friday, January 18, 2013
Legendary car care brand Meguiar's used hyper-local profiling, geo-targeted ads and ...
- Glyder Gamifies The VSB Space With Message-Builder App
MoBlog, Steve Smith - Monday, December 10, 2012
Veterans of OpenTable and Zynga have joined to offer a marketing a ...
- ReachLocal Appoints New CMO
Around the Net in Search Marketing, Laurie Sullivan - Thursday, November 15, 2012
ReachLocal has appointed Todd Ebert to CMO. He previously served as S ...
- Targeting Both Place And Time Critical To Mobile Ad Effectiveness
MoBlog, Steve Smith - Friday, November 2, 2012
Leveraging data from its own mobile ad network and location profiling fr ...
- Punch Cards With a Brain: Making Mobile Make Sense To Mom And Pop
Mobile Insider, Steve Smith - Thursday, October 25, 2012
Small businesses really don't care about your bright, shiny mobile objects. Th ...
- Yahoo Revs Up 11%, Mayer Puts Focus On Search, Mobile
Online Media Daily, Laurie Sullivan - Monday, October 22, 2012
Yahoo's revenue from search, minus traffic acquisition costs, rose 11% to $4 ...
- Twitter Campaign Tips
Around the Net in Search Marketing, Laurie Sullivan - Thursday, October 18, 2012
Courtney Eckerle analyzes results from two Twitter experts offering optimization tips. S ...