- Foursquare Launches App For Businesses To Check Up On Check-Ins
Mobile Marketing Daily, Steve Smith - Wednesday, January 30, 2013
The local mobile social network is trying to make it easier f ...
- Proving Hyperlocal Targeting Can Hype Sales
Data and Targeting Insider, Steve Smith - Friday, January 18, 2013
Legendary car care brand Meguiar's used hyper-local profiling, geo-targeted ads and ...
- Glyder Gamifies The VSB Space With Message-Builder App
MoBlog, Steve Smith - Monday, December 10, 2012
Veterans of OpenTable and Zynga have joined to offer a marketing a ...
- ReachLocal Appoints New CMO
Around the Net in Search Marketing, Laurie Sullivan - Thursday, November 15, 2012
ReachLocal has appointed Todd Ebert to CMO. He previously served as S ...
- Targeting Both Place And Time Critical To Mobile Ad Effectiveness
MoBlog, Steve Smith - Friday, November 2, 2012
Leveraging data from its own mobile ad network and location profiling fr ...
- Punch Cards With a Brain: Making Mobile Make Sense To Mom And Pop
Mobile Insider, Steve Smith - Thursday, October 25, 2012
Small businesses really don't care about your bright, shiny mobile objects. Th ...
- Yahoo Revs Up 11%, Mayer Puts Focus On Search, Mobile
Online Media Daily, Laurie Sullivan - Monday, October 22, 2012
Yahoo's revenue from search, minus traffic acquisition costs, rose 11% to $4 ...
- Twitter Campaign Tips
Around the Net in Search Marketing, Laurie Sullivan - Thursday, October 18, 2012
Courtney Eckerle analyzes results from two Twitter experts offering optimization tips. S ...
- Telenav Acquires Hyper-Local Mobile Ad Targeting Co
Data and Targeting Insider, Laurie Sullivan - Wednesday, October 17, 2012
Brands now have the ability target ads through a Telenav platform ...
- Social Networking Goes Local For Sears
Around the Net In Brand Marketing, Karl Greenberg - Monday, September 17, 2012
Each of the 1,238 Sears Hometown and Outlet Stores has a Facebo ...
- Hyper-Local & Mobile Data Demystified
Metrics Insider, Gabriel Cheng, Eli Portnoy - Wednesday, September 5, 2012
For the last decade hyper-local ads were the next big thing. Toda ...
- Geo-Targeting Can Add New Revenue, Market Share Opportunities
Online Media Daily, Chen Wang - Tuesday, August 21, 2012
Geo-based POS data together with local-targeting capability embedded in some digital med ...
- IAC's CityGrid Acquires Felix, Strengthens Performance Marketing Model
Online Media Daily, Laurie Sullivan - Monday, August 20, 2012
IAC's operating unit CityGrid has acquired Felix, a pay-per-call company focused ...
- JiWire Rolls Out 'Location Graph'
Online Media Daily, Mark Walsh - Wednesday, August 15, 2012
Location-based ad company JiWire Wednesday unveiled a new ad service designed ...
- ReachLocal Gives SMBs Local Targeting
Online Media Daily, Laurie Sullivan - Monday, August 13, 2012
ReachLocal has combined its search and site retargeting platform to give sma ...
- Study: Google Pricier Than YP Per Call
Online Media Daily, Laurie Sullivan - Wednesday, August 1, 2012
Google's price per call for AdWords advertisers cost nearly twice as mu ...
- The Importance Of Local Links
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, July 31, 2012
Don't ignore local link strategies simply because your business might be onlin ...
- Foursquare Debuts Paid 'Promoted Updates'
Online Media Daily, Mark Walsh - Wednesday, July 25, 2012
A week after rolling out local updates, Foursquare announced "promoted updates" ...
- How Local Targeting Boosts Search Ad Performance
Around the Net in Search Marketing, Laurie Sullivan - Monday, July 23, 2012
Michael Boland talks with YP's David Kurtz about the company's new ads, a ...
- Moasis Takes Mobile Ads Hyperlocal
Online Media Daily, Mark Walsh - Monday, July 23, 2012
A new mobile ad platform, Moasis Global, promises to help marketers rea ...
- Foursquare Adds 'Local Updates'
Online Media Daily, Mark Walsh - Wednesday, July 18, 2012
Foursquare has begun rolling out "local updates," a messaging service that allo ...
- Zaarly Buy Button Links Publishers To Local Businesses
Online Media Daily, Laurie Sullivan - Tuesday, July 17, 2012
Mobile marketplace Zaarly launched a tool Tuesday that allows publishers to conne ...
- Tablets, Smartphones Drive Engagement, Ad Response
Online Media Daily, Mark Walsh - Monday, July 16, 2012
Consumers are more responsive to ads on tablets than smartphones, but bo ...
- Weather Channel Adds Hyperlocal Targeting
Online Media Daily, Mark Walsh - Monday, June 11, 2012
The Weather Channel has geotargeted mobile ads according to local weather condition ...
- Localeze Localizes Savvi Network
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, May 16, 2012
Localeze, which provides online business information, said it will support online listin ...
- Tribune Invests In Journatic, Extends Hyper-Local Content
MediaDailyNews, Erik Sass - Monday, April 23, 2012
Tribune Company has invested in Journatic, a provider of extensive local conte ...
- New Mobile Banner Puts Retailer Inventory In The Ad
Mobile Marketing Daily, Steve Smith - Tuesday, April 3, 2012
Hyper-local marketing company Retailigence is leveraging DataXu's data management platform to deliv ...
- Localized Creative Improves Click-Through Rates, Engagement
Online Media Daily, Gavin O'Malley - Monday, March 26, 2012
Across channels, consumers increasingly find ads with localized creative to be mo ...
- Can Local Mobile Change Shoppers' Minds? It's Complicated
Mobile Insider, Steve Smith - Tuesday, March 13, 2012
We like to say that local mobile solutions put the right off ...
- Yelp IPO Pops - But How Does It Crack Local Ad Code?
MoBlog, Steve Smith - Monday, March 5, 2012
Yelp's Friday IPO met with Wall Street enthusiasm, spiking the stock pri ...