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How Local Targeting Boosts Search Ad Performance

Michael Boland talks with YP's David Kurtz about the company's new ads, and what they mean for national brands and local small-and-medium size businesses that want to focus on local, mobile campaigns. YP's new feature -- a store locator launched from display ads -- provides nearby locations and details displayed on customized landing pages, based on where the user stands.

Read the whole story at Search Engine Watch »

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