Street Fight today spelled out the implications for local and hyperlocal publishers in today's RTB world. They say that aggregation, greater efficiency, and more transparency are needed before
local and hyperlocal publishers can "unlock more value in their ad inventory" in the RTB environment. "The above dynamics [aggregation, efficiency, transparency] need to be in place for
local/hyperlocal publishers to participate more effectively in this rapidly growing world of RTB," wrote Street Fight.
Read the whole story at Street Fight »