Around the Net
Mobile Devices Drive Demand For Hyperlocal News
- Journalism.co.uk, Wednesday, April 10, 2013 2:26 PM
Demand for hyperlocal content is being driven by increased usage of mobile devices according to a study conducted by the National Endowment for Science, Technology and the Arts (Nesta) charitable foundation. The study, UK Demand for Hyperlocal Media, which is based on a survey of 2,248 people, also highlights readers' reasons for accessing hyperlocal content; regions where hyperlocals are more popular and which demographics are more frequent users of hyperlocal content.
