• May 22, 2013

Using Digital Element's NetAcuity Edge technology, real-time bidding solution provider AcuityAds now offers hyperlocal geotargeting capabilities in the U.S. and Canada. Geotargeting was already part of AcuityAds' solution, but the additional of hyperlocal now allows for geotargeting at the ZIP or postal code level.

“There is no question that programmatic buying is becoming the future of marketing as more and more advertising inventory becomes digital,” stated Marco Muzzi, marketing director for AcuityAds. “This is an extremely exciting time for digital advertising. Being able to offer an accurate hypertargeting solution helps us ensure our clients are reaching consumers in the most relevant geographic locations…."