Tag results for "geotargeting"
- Study Finds Poor-Quality Location Data Undermining Geo-Targeted Ad CampaignsLocation data is increasingly considered the panacea for targeting, but a new ...
- IAB Data Rock Star Jason Bier Named ALC General Counsel, Chief Privacy OfficerJason Bier is a rock star in data, numbers, and using internet ...
- Mall Of America Is A Case Study In Smart ProfilingCiceron's Ashley Evenson and Mall of America's Sara Johnson share with you ...
- Cruise Planners Enhances Email, Direct Mail Targeting For Travel AdvisorsThe firm is now able to create lists based on geo-targets and ...
- Study: Digital Or Traditional Media -- What Works Best For Agencies?Agencies believe traditional media works better to spread the word and make ...
- Cheetos Leverages Social Data To Reward Asteroids FansWhat's more, the data helped predict where the highest demand would be ...
- Local Advertiser Survey: Half Have Bought ATV, Just 11% Streaming VideoTraditional media still dominate spend, but various digital channels are seeing increases, ...
- Mall Of America Doubles Visit Rate Percentage Benchmark"What I love about this is we can now give attribution toward ...
- Jack Link's Beefs Up Media Buys; Awareness JumpsCMO Tom Dixon noted at MediaPost's Brand Insider Summit: "We had low ...
- Organic Valley Puts Fitbits On CowsOrganic Valley was finally hitting a point of breakthrough in awareness. It ...
- GasBuddy Finds Personalization Puts Gears In DriveGasBuddy's Car Profile feature allows for the inference of tank size and ...
- First-Party Data: Big Brother vs Big ValueIf/when users pay for gas with the app, all the data goes ...
- Why Can't Panera Find David Mihalek?The SVP of Digital Strategy & Innovative Solutions at Universal McCann said ...
- Boston Transit Co. Gets Third-shift Workers HomeThe campaign drove awareness with late-night workers in real-time via a geofence ...
- In-app Campaign Gives Crown Lift Trucks A LiftBerry Network implemented a B2B dynamic mobile display advertising program that was ...
- Twitter Says It Accidentally Disclosed Geolocation Data To Ad Company"We had intended to remove location data from the fields sent to ...
- Verizon Media Releases DOOH Inventory For Its Omnichannel DSPVerizon Media today announced the launch of digital-out-of-home ad inventory available through ...
- USIM Stumbles Upon Single-Source Solution For Measuring Retail Traffic, Redefines Trading ZonesUSIM has developed a new proprietary method that enables retail marketers to ...
- Sony Brings Hyper-personalization To Movie LaunchThe user experience opened with the movie trailer, followed by the address ...
- O'Keeffe's Creates Weather-triggered Media PlanWith a slashed media budget for the key season - 22% smaller ...
- Dos Equis Adds More Equis To One-Up Millennial MalesThe releases ramped up ahead of the holiday, supported by both "Funny ...
- 59% Receptive To Mobile Ads While Watching TV, 51% While In BedHow open consumers are to mobile advertising varies, depending on what they're ...
- A Guide To Geo-Targeting Your Email List In MailchimpMarketers sometimes want to send emails only to people in certain geographic ...
- Individualization Vs. Personalization At RetailWith individualization at retail, shoppers receives relevant video information while not having ...
- Los Angeles Sues Weather Company App Over Geolocation TrackingThe Weather Company's app dupes users by collecting their precise geolocation data ...
- Chick-fil-A: Caring For Customers Personally Through EmailEmily Randall, interactive digital media, Chick-fil-A, says her team has rallied around ...
- Consumers Worry About Smart Speakers Listening To Their ConversationsPrivacy concerns are part of the smart speaker shopping process, with consumers ...
- Firefly Creates Smart Display Ad Platform For Ride Share BusinessesFirefly on Thursday began rolling out an ad network intended to boost ...
- Burger King Looks To 'Detour' Folks On Way To McD'sThe QSR's latest stunt employs its newly upgraded app, geofencing and a ...
- How America Really Shops For The HolidaysWhen it comes to targeting consumers, just like our beloved family members, ...
