Tag results for "geotargeting"
- USIM Stumbles Upon Single-Source Solution For Measuring Retail Traffic, Redefines Trading ZonesUSIM has developed a new proprietary method that enables retail marketers to ...
- Sony Brings Hyper-personalization To Movie LaunchThe user experience opened with the movie trailer, followed by the address ...
- O'Keeffe's Creates Weather-triggered Media PlanWith a slashed media budget for the key season - 22% smaller ...
- Dos Equis Adds More Equis To One-Up Millennial MalesThe releases ramped up ahead of the holiday, supported by both "Funny ...
- 59% Receptive To Mobile Ads While Watching TV, 51% While In BedHow open consumers are to mobile advertising varies, depending on what they're ...
- A Guide To Geo-Targeting Your Email List In MailchimpMarketers sometimes want to send emails only to people in certain geographic ...
- Individualization Vs. Personalization At RetailWith individualization at retail, shoppers receives relevant video information while not having ...
- Los Angeles Sues Weather Company App Over Geolocation TrackingThe Weather Company's app dupes users by collecting their precise geolocation data ...
- Chick-fil-A: Caring For Customers Personally Through EmailEmily Randall, interactive digital media, Chick-fil-A, says her team has rallied around ...
- Consumers Worry About Smart Speakers Listening To Their ConversationsPrivacy concerns are part of the smart speaker shopping process, with consumers ...
- Firefly Creates Smart Display Ad Platform For Ride Share BusinessesFirefly on Thursday began rolling out an ad network intended to boost ...
- Burger King Looks To 'Detour' Folks On Way To McD'sThe QSR's latest stunt employs its newly upgraded app, geofencing and a ...
- How America Really Shops For The HolidaysWhen it comes to targeting consumers, just like our beloved family members, ...
- Warner Bros/MGM Brings Movie Ticket-buying To A Screen Near YouThe new product combined an array of sophisticated technologies, including: TV ad ...
- PetSmart Charities Uses Mobile Location Technology To Drive AdoptionsGroundTruth is able to reach potential pet adopters on their mobile devices ...
- Best Buy's Customer Experience And The Art & Science EquationIn real time, still so much of what the company can do ...
- A&W Tracks Cost Per Visit With Mobile Targeting"Once you've gone from thinking brand awareness is enough to really measuring ...
- 7-Eleven: Evolutions In ConvenienceThe focus is predominantly on personalization by incorporating things that are local ...
- BIA: Advertising Accounts For Two-Thirds Of Marketing BudgetsBIA Advisory Services' report suggests that businesses with 500 or more employees ...
- CNN Publishes Home Page Version For Hurricane AreasA faster-loading version of the home page, free of graphics and images, ...
- Simpli.fi Adds Location-Based TV To Platform For Ad TargetingAn addressable geofencing feature on Simpli.fi's platform aims to connect TV viewers ...
- Search Data Identifies When A Company Might RelocateDevelopers at the Economic Development Authority in Western Nevada have developed a ...
- Pernod Ricard Drives Sales Through Airport Mobile CampaignThere's an interesting case study in Mobile Marketing concerning how Pernod Ricard ...
- L.L. Bean To Continually Track Clothing After PurchaseTracking consumers through sensors in clothing may now become a reality, as ...
- Location Of Things Market Growing To $71 BillionA major aspect of the Internet of Things is the increasing ability ...
- The Supreme Court Takes Up Location TrackingThe United States Supreme Court will hear arguments at the end of ...
- Samsung Intros 'Connect Tag' To Keep Track Of People And ThingsTracking things is moving to a new level. Using IoT technology to ...
- Royal Caribbean 5,500-Passenger Cruise Ship Adds High Tech; Robots Make DrinksThe Internet of Things continues to set sail on the high seas. ...
- Judge Sides Against Google In Battle Over AdWords Discount, GeotargetingIn a blow to Google, a federal judge has ruled that the ...
- Don't Have Access To AI? Ask For Zip CodesWarner Music Group utilizes geotargeting to alert fans when their favorite artists ...
