Tag results for "geotargeting"
- Google Must Face Claims That It Overcharged For Pay-Per-Click AdsA federal appellate court has revived a class-action complaint alleging that Goog ...
- Local Cable, Video Ad Sales Co. Viamedia Sees Sharp Rise In Political AdvertisingTV messaging from local cable and broadcast is replacing earned media fr ...
- Fashion Retailer Boosts Email Response With Location PersonalizationTorrid, the women’s fashion retailer, has tripled its email click rate ...
- Crunching The Map: Crunch Fitness's Geo-Targeting WorkoutEarlier this year, Crunch Fitness was hitting what its head of marketi ...
- Average CPM For Location-Based Audiences Might Surprise MarketersThe Location-Based Marketing Benchmark Report by Reveal Mobile analyzes cost and examin ...
- Help For The Holidays: An Email Marketing Tip ListHere's some advice from Listrak staffers for brands gearing up for the ...
- USIM Uses Geo-Location To Home In On Casual Dining 'Trading Zones'Dan Bealey is senior director of advanced TV and programmatic media ...
- California Judge Sides With Privacy Advocates On Ballot Initiative DeadlineAdvocates behind a proposed privacy initiative in California have scored a courtro ...
- Weather Company Seeks Dismissal Of Location Privacy LawsuitThe Weather Company is asking a California judge to throw out clai ...
- California Privacy Advocates Seek Court's Help With Ballot InitiativeCalifornia privacy advocates are seeking a court order requiring Secretary of Sta ...
- New Bills Would Restrict Targeted Political AdsThe "Banning Microtargeted Political Ads Act" would prohibit large online platforms fr ...
- Puppo's Unique Strategy Spikes Organic Search By 144%"Our target audience is people who care about personalization for their pe ...
- Ad Groups Blast Privacy Proposal In HawaiiThe proposed Hawaii bill would require companies to obtain consumers' explicit conse ...
- Liveclicker Adds Geo-Prediction To Its Email PlatformLiveclicker claims that geo-prediction can improve response to limited-time offers and weather-bas ...
- Google Creates View Santa In 3D, Demonstrates Importance Of TimingSome believe Santa warps time to deliver all the gifts worldwide ...
- Study Finds Poor-Quality Location Data Undermining Geo-Targeted Ad CampaignsLocation data is increasingly considered the panacea for targeting, but a n ...
- IAB Data Rock Star Jason Bier Named ALC General Counsel, Chief Privacy OfficerJason Bier is a rock star in data, numbers, and using intern ...
- Mall Of America Is A Case Study In Smart ProfilingCiceron's Ashley Evenson and Mall of America's Sara Johnson share with y ...
- Cruise Planners Enhances Email, Direct Mail Targeting For Travel AdvisorsThe firm is now able to create lists based on geo-targets a ...
- Study: Digital Or Traditional Media -- What Works Best For Agencies?Agencies believe traditional media works better to spread the word and ma ...
- Cheetos Leverages Social Data To Reward Asteroids FansWhat's more, the data helped predict where the highest demand would ...
- Local Advertiser Survey: Half Have Bought ATV, Just 11% Streaming VideoTraditional media still dominate spend, but various digital channels are seeing increase ...
- Mall Of America Doubles Visit Rate Percentage Benchmark"What I love about this is we can now give attribution towa ...
- Jack Link's Beefs Up Media Buys; Awareness JumpsCMO Tom Dixon noted at MediaPost's Brand Insider Summit: "We had l ...
- Organic Valley Puts Fitbits On CowsOrganic Valley was finally hitting a point of breakthrough in awareness. ...
- GasBuddy Finds Personalization Puts Gears In DriveGasBuddy's Car Profile feature allows for the inference of tank size a ...
- First-Party Data: Big Brother vs Big ValueIf/when users pay for gas with the app, all the data go ...
- Why Can't Panera Find David Mihalek?The SVP of Digital Strategy & Innovative Solutions at Universal McCann sa ...
- Boston Transit Co. Gets Third-shift Workers HomeThe campaign drove awareness with late-night workers in real-time via a geofen ...
- In-app Campaign Gives Crown Lift Trucks A LiftBerry Network implemented a B2B dynamic mobile display advertising program that w ...
