Tag results for "geotargeting"
- PetSmart Charities Uses Mobile Location Technology To Drive AdoptionsGroundTruth is able to reach potential pet adopters on their mobile devices ...
- BIA: Advertising Accounts For Two-Thirds Of Marketing BudgetsBIA Advisory Services' report suggests that businesses with 500 or more employees ...
- CNN Publishes Home Page Version For Hurricane AreasA faster-loading version of the home page, free of graphics and images, ...
- Simpli.fi Adds Location-Based TV To Platform For Ad TargetingAn addressable geofencing feature on Simpli.fi's platform aims to connect TV viewers ...
- Search Data Identifies When A Company Might RelocateDevelopers at the Economic Development Authority in Western Nevada have developed a ...
- Pernod Ricard Drives Sales Through Airport Mobile CampaignThere's an interesting case study in Mobile Marketing concerning how Pernod Ricard ...
- L.L. Bean To Continually Track Clothing After PurchaseTracking consumers through sensors in clothing may now become a reality, as ...
- Location Of Things Market Growing To $71 BillionA major aspect of the Internet of Things is the increasing ability ...
- The Supreme Court Takes Up Location TrackingThe United States Supreme Court will hear arguments at the end of ...
- Samsung Intros 'Connect Tag' To Keep Track Of People And ThingsTracking things is moving to a new level. Using IoT technology to ...
- Royal Caribbean 5,500-Passenger Cruise Ship Adds High Tech; Robots Make DrinksThe Internet of Things continues to set sail on the high seas. ...
- Judge Sides Against Google In Battle Over AdWords Discount, GeotargetingIn a blow to Google, a federal judge has ruled that the ...
- Don't Have Access To AI? Ask For Zip CodesWarner Music Group utilizes geotargeting to alert fans when their favorite artists ...
- American Airlines Targets Londoners' Mobiles Via Black CabsAmerican Airlines and MediaCom have partnered for what "Campaign" is calling the ...
- Mobile Advertising Firm Integrates Beacon Location TargetingThe idea of marketers targeting consumers based on their location is hardly ...
- Where In The World Is Your Digital Consumer?From a digital and brick-and-mortar perspective, overlaying first-party data with accurate, real-time ...
- Of Sushi and Skincare: L'Oreal Smart Geo-Targeting Drives In-Store TrafficWhat can marketers do when creative store displays no longer bring in ...
- 126,000 Wine Bottles 'Connected' For CampaignWine bottles are getting connected. A Spanish winemaker has launched a national ...
- Advertisers Challenged In Using Location DataOne of the major promises of the Internet of Things has to ...
- Bringing Native Advertising To Transit AppsA Chicago-based mobile ad network that specializes in location-based targeting and transit ...
- Where In The World Is My Digital Consumer?From a digital and brick-and-mortar perspective, overlaying first-party data with accurate and ...
- DataXu, Placed Connect In-Store Consumers And Targeted TVDataXu and Placed, a provider of location-based attribution services, on Thursday said ...
- Case Study: Social Finance Lifts Sales With Addressable TV Campaign Addressable TV campaigns are a good complement to linear TV ad campaigns, ...
- Adsquare Launches Nielsen Digital Ad Ratings Optimized SegmentsAdsquare on Monday said it launched new audience segments -- specifically, Nielsen's ...
- Airport Adds 2,000 Beacons, Augmented Reality WayfindingBeacons at retail have been chugging along in various tests and trials, ...
- Identifying Mobile Shoppers A Top Priority For 70% Of RetailersRetailers are increasingly looking to personalize shopping experiences by tapping into mobile ...
- Identifying Mobile Shoppers A Top Priority For 70% Of RetailersRetailers are increasingly looking to personalize shopping experiences by tapping into mobile ...
- Half Of Consumers Frustrated By Irrelevant MarketingHalf of consumers feel frustrated about receiving marketing information over the Internet ...
- Mobile Loyalty Programs Drive 62% Of Customers To Increase Store VisitsMobile shoppers love deals and brands increasingly are offering more of them. ...
- Sky And Virgin Media Close To Adsmart DealSky and Virgin Media are close to an advertising partnership which "The ...
