Tag results for "geotargeting"
- On The Radar: How Retailers Can Use Geo-Tracking For TargetingThe new service allows marketers to send emails, texts and notifications ...
- Pilot Connects Driver Data, Gives Customers A Reason To Happy DancePilot discovered what consumers want and used geolocation and behavioral targeting a ...
- Audience Creation, Targeting For A Privacy-Conscious FutureGeographical targeting acts as a relevance engine by creating cohorts for targeti ...
- Google To Block Location Data Mining In MapsPrivacy concerns and the potential for geofence warrants prompted Google to wo ...
- Appeals Court Won't Intervene In Suit Against Google Over Alleged OverchargesSiding against Google, a federal appellate court has left in place ...
- Disney+ Intros 1st-Party Audience Targeting, PMP Programmatic, Expands MeasurementDisney also promoting Rita Ferro to president of global advertising. ...
- Google Must Face Claims It Overcharged Pay-Per-Click Advertisers, Judge RulesGoogle isn't entitled to summary judgment in a long-running battle with ...
- Privacy Swamp: U.S. Brands Are Confused By Plethora Of State LawsU.K. marketers feel better equipped than their U.S. counterparts to cope wi ...
- Oregon Lawmakers Pass Opt-Out Privacy BillThe Oregon Consumer Privacy Act, if enacted, will give state residents t ...
- FTC Renews Battle With KochavaThe FTC on Monday brought an amended complaint against mobile data brok ...
- Consumers Battle Kochava Over Location PrivacySmartphone users are pressing a judge to allow them to proceed wi ...
- Washington State Enacts Broad Health Privacy LawWashington Governor Jay Inslee on Thursday signed what may be the country ...
- Smartphone Users Lack Grounds To Sue Over Alleged Location Data Sales, Kochava SaysMobile data broker Kochava is pressing a federal judge in Idaho ...
- New Health Privacy Bill Restricts Mobile Ads In Washington StateCompanies may soon be prohibited from using geotargeting techniques to send a ...
- Uber Launches Self-Serve, Out-Of-Home Cartop AdsUber's ad division on Wednesday launched a self-serve ad platform on i ...
- Niantic Launches Lightship VPS For Web, Bringing Real-World Metaverse To The BrowserNiantic has announced the launch of Lightship VPS (visual positioning system), ...
- Consumers Most Prefer Ad Targeting That's Based On Media HabitsAbout three quarters of U.S. consumers said it's acceptable to receive mo ...
- White House Backs New Privacy Laws, Section 230 OverhaulThe White House on Thursday called for a host of new technolo ...
- Mobile Data Brokers Under Fire Over SurveillanceMobile analytics firm Kochava, currently facing prosecution by the FTC, was su ...
- Mobile Location Data Fuels Mass Surveillance By Police, Watchdog ReportsFog Data Science obtains location data that was collected by mobile app ...
- FTC Sues Kochava Over Sale Of Location DataKochava "has sold, licensed, or otherwise transferred precise geolocation data associated wi ...
- Huge Profit Expanding Beyond the MajorityIn the world of politics where profit doesn't come from financial gai ...
- NBCU Starts New Streaming Advertising Innovations For PeacockThe first new ad innovation is Peacock Frame Ad, where a displ ...
- NBCU Unveils Self-Serve Programmatic 'Ad Manager' For Performance Marketers, Targets SMBsThe new interface, which will launch in the second half of th ...
- Targets Of Interest: Consumers Are Wary As Brands Adopt Advanced PersonalizationAdvanced retailers are using such tools as email sent-time optimization, Sailthru a ...
- Free Local OTA TV Service Bows Dynamic Ad Insertion, Replacement Across 30% Of U.S.The service, legally operated with broadcasters' participation, lets them offer targeted advertisi ...
- Did All Your Customers Move During The Pandemic?If so, wouldn't that be one of the most important shifts ...
- For Brands, There's No Place Like Digital Place-Based AdvertisingThis week the industry is most interested in location, location, location. ...
- Audience Serv Acquires Emailbidding, Portugal-Based Email MarketplaceThe Emailbidding platform helps users target audiences, using a "bidding" process, Audien ...
- T-Mobile Acquires Rideshare Ad Network Octopus InteractiveT-Mobile is expanding its ad and analytics group with the acquisition ...
