- NBCU Starts New Streaming Advertising Innovations For Peacock
Television News Daily, Wayne Friedman - Monday, May 2, 2022
The first new ad innovation is Peacock Frame Ad, where a displ ...
- NBCU Unveils Self-Serve Programmatic 'Ad Manager' For Performance Marketers, Targets SMBs
MediaDailyNews, Joe Mandese - Friday, April 29, 2022
The new interface, which will launch in the second half of th ...
- Targets Of Interest: Consumers Are Wary As Brands Adopt Advanced Personalization
Email Insider, Ray Schultz - Friday, April 8, 2022
Advanced retailers are using such tools as email sent-time optimization, Sailthru a ...
- Free Local OTA TV Service Bows Dynamic Ad Insertion, Replacement Across 30% Of U.S.
Digital News Daily, Karlene Lukovitz - Thursday, March 31, 2022
The service, legally operated with broadcasters' participation, lets them offer targeted advertisi ...
- Did All Your Customers Move During The Pandemic?
Marketing Insider, Corinne Casagrande - Thursday, February 24, 2022
If so, wouldn't that be one of the most important shifts ...
- For Brands, There's No Place Like Digital Place-Based Advertising
MediaDailyNews, Michael McLaren - Friday, February 11, 2022
This week the industry is most interested in location, location, location. ...
- Audience Serv Acquires Emailbidding, Portugal-Based Email Marketplace
Email Marketing Daily, Ray Schultz - Tuesday, January 25, 2022
The Emailbidding platform helps users target audiences, using a "bidding" process, Audien ...
- T-Mobile Acquires Rideshare Ad Network Octopus Interactive
Inside Performance, Laurie Sullivan - Monday, January 10, 2022
T-Mobile is expanding its ad and analytics group with the acquisition ...
- Travel Site Leverages Data & Analytics in OOH Brand Campaign
The MediaPost Cases, Lisa Singer - Wednesday, December 15, 2021
How do you grow your brand in an extremely fragmented market? F ...
- Facebook To Limit Ad Targeting For Health, Race, Ethnicity, Other Attributes
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 9, 2021
Meta, the parent company of social media platform Facebook, said on Tuesd ...
- Going Geo: Precision Targeting The Video Story
The MediaPost Cases, Lisa Singer - Friday, July 30, 2021
Reaching the right audiences, in the right places, at the right tim ...
- StackAdapt Forecasts Campaign Delivery And Performance
Data & Programmatic Insider, Laurie Sullivan - Monday, June 14, 2021
"It's about seeing into the future to know how the campaign wi ...
- Starcom And Telenor Group Create Data Partnership
Data & Programmatic Insider, Laurie Sullivan - Monday, June 7, 2021
Starcom will broker data to support the brand and its corporate identi ...
- Privacy Bill Moves Forward In Washington State
Digital News Daily, Wendy Davis - Friday, January 22, 2021
Lawmakers in Washington state have advanced a privacy bill that would requi ...
- PUMA Leverages Taxis in NYC for a First of its Kind Programmatic DOOH Campaign
The MediaPost Cases, Lisa Singer - Monday, January 25, 2021
How do you stand out when launching your first retail store ...
- Google Must Face Claims That It Overcharged For Pay-Per-Click Ads
Digital News Daily, Wendy Davis - Tuesday, January 5, 2021
A federal appellate court has revived a class-action complaint alleging that Goog ...
- Local Cable, Video Ad Sales Co. Viamedia Sees Sharp Rise In Political Advertising
Television News Daily, Wayne Friedman - Monday, November 2, 2020
TV messaging from local cable and broadcast is replacing earned media fr ...
- Fashion Retailer Boosts Email Response With Location Personalization
Around the Net in Email, Ray Schultz - Friday, September 18, 2020
Torrid, the women’s fashion retailer, has tripled its email click rate ...
- Crunching The Map: Crunch Fitness's Geo-Targeting Workout
Show Daily, Nina Lentini - Wednesday, August 26, 2020
Earlier this year, Crunch Fitness was hitting what its head of marketi ...
- Average CPM For Location-Based Audiences Might Surprise Marketers
Data & Programmatic Insider, Laurie Sullivan - Monday, August 24, 2020
The Location-Based Marketing Benchmark Report by Reveal Mobile analyzes cost and examin ...
- Help For The Holidays: An Email Marketing Tip List
Email Insider, Ray Schultz - Thursday, August 6, 2020
Here's some advice from Listrak staffers for brands gearing up for the ...
- USIM Uses Geo-Location To Home In On Casual Dining 'Trading Zones'
MediaPost Connect, Lisa Singer - Thursday, July 2, 2020
Dan Bealey is senior director of advanced TV and programmatic media ...
- California Judge Sides With Privacy Advocates On Ballot Initiative Deadline
Digital News Daily, Wendy Davis - Monday, June 22, 2020
Advocates behind a proposed privacy initiative in California have scored a courtro ...
- Weather Company Seeks Dismissal Of Location Privacy Lawsuit
Digital News Daily, Wendy Davis - Monday, June 15, 2020
The Weather Company is asking a California judge to throw out clai ...
- California Privacy Advocates Seek Court's Help With Ballot Initiative
Digital News Daily, Wendy Davis - Wednesday, June 10, 2020
California privacy advocates are seeking a court order requiring Secretary of Sta ...
- New Bills Would Restrict Targeted Political Ads
Digital News Daily, Wendy Davis - Tuesday, May 26, 2020
The "Banning Microtargeted Political Ads Act" would prohibit large online platforms fr ...
- Puppo's Unique Strategy Spikes Organic Search By 144%
MediaPost Connect, Nina Lentini - Friday, April 10, 2020
"Our target audience is people who care about personalization for their pe ...
- Ad Groups Blast Privacy Proposal In Hawaii
Digital News Daily, Wendy Davis - Monday, February 24, 2020
The proposed Hawaii bill would require companies to obtain consumers' explicit conse ...
- Liveclicker Adds Geo-Prediction To Its Email Platform
Email Marketing Daily, Ray Schultz - Friday, January 24, 2020
Liveclicker claims that geo-prediction can improve response to limited-time offers and weather-bas ...
- Google Creates View Santa In 3D, Demonstrates Importance Of Timing
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 24, 2019
Some believe Santa warps time to deliver all the gifts worldwide ...