Tag results for "geotargeting"
- Where In The World Is My Digital Consumer?From a digital and brick-and-mortar perspective, overlaying first-party data with accurate and ...
- DataXu, Placed Connect In-Store Consumers And Targeted TVDataXu and Placed, a provider of location-based attribution services, on Thursday said ...
- Case Study: Social Finance Lifts Sales With Addressable TV Campaign Addressable TV campaigns are a good complement to linear TV ad campaigns, ...
- Adsquare Launches Nielsen Digital Ad Ratings Optimized SegmentsAdsquare on Monday said it launched new audience segments -- specifically, Nielsen's ...
- Airport Adds 2,000 Beacons, Augmented Reality WayfindingBeacons at retail have been chugging along in various tests and trials, ...
- Identifying Mobile Shoppers A Top Priority For 70% Of RetailersRetailers are increasingly looking to personalize shopping experiences by tapping into mobile ...
- Identifying Mobile Shoppers A Top Priority For 70% Of RetailersRetailers are increasingly looking to personalize shopping experiences by tapping into mobile ...
- Half Of Consumers Frustrated By Irrelevant MarketingHalf of consumers feel frustrated about receiving marketing information over the Internet ...
- Mobile Loyalty Programs Drive 62% Of Customers To Increase Store VisitsMobile shoppers love deals and brands increasingly are offering more of them. ...
- Sky And Virgin Media Close To Adsmart DealSky and Virgin Media are close to an advertising partnership which "The ...
- Snap To Launch Location-Based Ad Product Snap plans to launch a location-based ad targeting product. The fledgling public ...
- Company Settles Probe Over Geotargeted Anti-Abortion Ads Copley Advertising sends anti-abortion ads to the smartphones of "abortion-minded women" who ...
- Location-Targeting Guidelines Will Bring More Discipline To Mobile MarketingNew location-targeting guidelines issued by the Media Rating Council will help location ...
- Retailers Moving Into The Internet Of 12 Billion Connected ThingsRetail is starting to lean on the Internet of Things to better ...
- Pro-Trump Group Plans Digital, TV Ad BlitzMaking America Great will spend $1 million on TV ads and $300,000 ...
- Mobile Location Identifies When Shopper Stops Going To A Store, Lures Lost CustomersMarketers have forever been looking for better ways to target shoppers. All ...
- What's The Real-Time Marketing Potential Of Facebook's Location Tracking Feature?Facebook's addition of a new feature to its popular Messenger app will ...
- Factual Aims For Scale, Partners With Adobe, OracleFactual, a location data ad-tech company, announced on Thursday integrations with ad-tech ...
- Dynamic Targeting Is Coming And It's Personalisation On Real-Time SteroidsHalf of email marketers are planning to add dynamic targeting to their ...
- Machine-Learning App Aims To Boost Digital PersonalizationPersonalized digital marketing platform provider Jivox has bowed a patent-pending machine-learning technology ...
- Trillium Software Launches Trillium Precise To Enhance Customer DataTrillium Software, a data solutions provider, announced on Wednesday the release of ...
- AOL Brings In Adsquare Data For Gelocation Targeting This deal, announced at the start of Mobile World Congress, will connect ...
- Google Patent On Location Labels Uses Unique Data To Pinpoint PositionGoogle engineers have developed a labeling technique that enables the technology to ...
- Look For Contextual Signals To Implement 'Moment Marketing'So what does all the talk about "moment marketing" mean? Just ask ...
- In-Car Entertainment Coming To Connected Cars; Most Occupants IgnoreAlong with connected cars comes in-car entertainment. More and better screens in ...
- Captivate, Placed Join Forces To Create New KPIs To Target Working ProfessionalsCaptivate, a location-based digital video network, and Placed, Inc., have formed a ...
- More Smart Sensors Coming In Consumer Electronics, CarsOne of the fundamental components of the Internet of Things are sensors. ...
- Sensors, Connected Things Moving Into RetailThe Internet of Things is moving into retail. Yesterday I wrote here ...
- Uber Launches Movement Maps In Email, Boosts EngagementUber released Uber Movement last week, granting third parties the ability to ...
- Indoor Location Moving Up The IoT Value ChainIn true IoT fashion, even smartphones will be getting smarter in the ...
