Tag results for "geotargeting"
- Uber Launches Self-Serve, Out-Of-Home Cartop AdsUber's ad division on Wednesday launched a self-serve ad platform on i ...
- Niantic Launches Lightship VPS For Web, Bringing Real-World Metaverse To The BrowserNiantic has announced the launch of Lightship VPS (visual positioning system), ...
- Consumers Most Prefer Ad Targeting That's Based On Media HabitsAbout three quarters of U.S. consumers said it's acceptable to receive mo ...
- White House Backs New Privacy Laws, Section 230 OverhaulThe White House on Thursday called for a host of new technolo ...
- Mobile Data Brokers Under Fire Over SurveillanceMobile analytics firm Kochava, currently facing prosecution by the FTC, was su ...
- Mobile Location Data Fuels Mass Surveillance By Police, Watchdog ReportsFog Data Science obtains location data that was collected by mobile app ...
- FTC Sues Kochava Over Sale Of Location DataKochava "has sold, licensed, or otherwise transferred precise geolocation data associated wi ...
- Huge Profit Expanding Beyond the MajorityIn the world of politics where profit doesn't come from financial gai ...
- NBCU Starts New Streaming Advertising Innovations For PeacockThe first new ad innovation is Peacock Frame Ad, where a displ ...
- NBCU Unveils Self-Serve Programmatic 'Ad Manager' For Performance Marketers, Targets SMBsThe new interface, which will launch in the second half of th ...
- Targets Of Interest: Consumers Are Wary As Brands Adopt Advanced PersonalizationAdvanced retailers are using such tools as email sent-time optimization, Sailthru a ...
- Free Local OTA TV Service Bows Dynamic Ad Insertion, Replacement Across 30% Of U.S.The service, legally operated with broadcasters' participation, lets them offer targeted advertisi ...
- Did All Your Customers Move During The Pandemic?If so, wouldn't that be one of the most important shifts ...
- For Brands, There's No Place Like Digital Place-Based AdvertisingThis week the industry is most interested in location, location, location. ...
- Audience Serv Acquires Emailbidding, Portugal-Based Email MarketplaceThe Emailbidding platform helps users target audiences, using a "bidding" process, Audien ...
- T-Mobile Acquires Rideshare Ad Network Octopus InteractiveT-Mobile is expanding its ad and analytics group with the acquisition ...
- Travel Site Leverages Data & Analytics in OOH Brand CampaignHow do you grow your brand in an extremely fragmented market? F ...
- Facebook To Limit Ad Targeting For Health, Race, Ethnicity, Other AttributesMeta, the parent company of social media platform Facebook, said on Tuesd ...
- Going Geo: Precision Targeting The Video StoryReaching the right audiences, in the right places, at the right tim ...
- StackAdapt Forecasts Campaign Delivery And Performance"It's about seeing into the future to know how the campaign wi ...
- Starcom And Telenor Group Create Data PartnershipStarcom will broker data to support the brand and its corporate identi ...
- Privacy Bill Moves Forward In Washington StateLawmakers in Washington state have advanced a privacy bill that would requi ...
- PUMA Leverages Taxis in NYC for a First of its Kind Programmatic DOOH CampaignHow do you stand out when launching your first retail store ...
- Google Must Face Claims That It Overcharged For Pay-Per-Click AdsA federal appellate court has revived a class-action complaint alleging that Goog ...
- Local Cable, Video Ad Sales Co. Viamedia Sees Sharp Rise In Political AdvertisingTV messaging from local cable and broadcast is replacing earned media fr ...
- Fashion Retailer Boosts Email Response With Location PersonalizationTorrid, the women’s fashion retailer, has tripled its email click rate ...
- Crunching The Map: Crunch Fitness's Geo-Targeting WorkoutEarlier this year, Crunch Fitness was hitting what its head of marketi ...
- Average CPM For Location-Based Audiences Might Surprise MarketersThe Location-Based Marketing Benchmark Report by Reveal Mobile analyzes cost and examin ...
- Help For The Holidays: An Email Marketing Tip ListHere's some advice from Listrak staffers for brands gearing up for the ...
- USIM Uses Geo-Location To Home In On Casual Dining 'Trading Zones'Dan Bealey is senior director of advanced TV and programmatic media ...
