Tag results for "geotargeting"
- Local Advertiser Survey: Half Have Bought ATV, Just 11% Streaming VideoTraditional media still dominate spend, but various digital channels are seeing increases, ...
- Mall Of America Doubles Visit Rate Percentage Benchmark"What I love about this is we can now give attribution toward ...
- Jack Link's Beefs Up Media Buys; Awareness JumpsCMO Tom Dixon noted at MediaPost's Brand Insider Summit: "We had low ...
- Organic Valley Puts Fitbits On CowsOrganic Valley was finally hitting a point of breakthrough in awareness. It ...
- GasBuddy Finds Personalization Puts Gears In DriveGasBuddy's Car Profile feature allows for the inference of tank size and ...
- First-Party Data: Big Brother vs Big ValueIf/when users pay for gas with the app, all the data goes ...
- Why Can't Panera Find David Mihalek?The SVP of Digital Strategy & Innovative Solutions at Universal McCann said ...
- Boston Transit Co. Gets Third-shift Workers HomeThe campaign drove awareness with late-night workers in real-time via a geofence ...
- In-app Campaign Gives Crown Lift Trucks A LiftBerry Network implemented a B2B dynamic mobile display advertising program that was ...
- Twitter Says It Accidentally Disclosed Geolocation Data To Ad Company"We had intended to remove location data from the fields sent to ...
- Verizon Media Releases DOOH Inventory For Its Omnichannel DSPVerizon Media today announced the launch of digital-out-of-home ad inventory available through ...
- USIM Stumbles Upon Single-Source Solution For Measuring Retail Traffic, Redefines Trading ZonesUSIM has developed a new proprietary method that enables retail marketers to ...
- Sony Brings Hyper-personalization To Movie LaunchThe user experience opened with the movie trailer, followed by the address ...
- O'Keeffe's Creates Weather-triggered Media PlanWith a slashed media budget for the key season - 22% smaller ...
- Dos Equis Adds More Equis To One-Up Millennial MalesThe releases ramped up ahead of the holiday, supported by both "Funny ...
- 59% Receptive To Mobile Ads While Watching TV, 51% While In BedHow open consumers are to mobile advertising varies, depending on what they're ...
- A Guide To Geo-Targeting Your Email List In MailchimpMarketers sometimes want to send emails only to people in certain geographic ...
- Individualization Vs. Personalization At RetailWith individualization at retail, shoppers receives relevant video information while not having ...
- Los Angeles Sues Weather Company App Over Geolocation TrackingThe Weather Company's app dupes users by collecting their precise geolocation data ...
- Chick-fil-A: Caring For Customers Personally Through EmailEmily Randall, interactive digital media, Chick-fil-A, says her team has rallied around ...
- Consumers Worry About Smart Speakers Listening To Their ConversationsPrivacy concerns are part of the smart speaker shopping process, with consumers ...
- Firefly Creates Smart Display Ad Platform For Ride Share BusinessesFirefly on Thursday began rolling out an ad network intended to boost ...
- Burger King Looks To 'Detour' Folks On Way To McD'sThe QSR's latest stunt employs its newly upgraded app, geofencing and a ...
- How America Really Shops For The HolidaysWhen it comes to targeting consumers, just like our beloved family members, ...
- Warner Bros/MGM Brings Movie Ticket-buying To A Screen Near YouThe new product combined an array of sophisticated technologies, including: TV ad ...
- PetSmart Charities Uses Mobile Location Technology To Drive AdoptionsGroundTruth is able to reach potential pet adopters on their mobile devices ...
- Best Buy's Customer Experience And The Art & Science EquationIn real time, still so much of what the company can do ...
- A&W Tracks Cost Per Visit With Mobile Targeting"Once you've gone from thinking brand awareness is enough to really measuring ...
- 7-Eleven: Evolutions In ConvenienceThe focus is predominantly on personalization by incorporating things that are local ...
- BIA: Advertising Accounts For Two-Thirds Of Marketing BudgetsBIA Advisory Services' report suggests that businesses with 500 or more employees ...
