Tag results for "geotargeting"
- USIM Uses Geo-Location To Home In On Casual Dining 'Trading Zones'Dan Bealey is senior director of advanced TV and programmatic media at ...
- California Judge Sides With Privacy Advocates On Ballot Initiative DeadlineAdvocates behind a proposed privacy initiative in California have scored a courtroom ...
- Weather Company Seeks Dismissal Of Location Privacy LawsuitThe Weather Company is asking a California judge to throw out claims ...
- California Privacy Advocates Seek Court's Help With Ballot InitiativeCalifornia privacy advocates are seeking a court order requiring Secretary of State ...
- New Bills Would Restrict Targeted Political AdsThe "Banning Microtargeted Political Ads Act" would prohibit large online platforms from ...
- Puppo's Unique Strategy Spikes Organic Search By 144%"Our target audience is people who care about personalization for their pets ...
- Ad Groups Blast Privacy Proposal In HawaiiThe proposed Hawaii bill would require companies to obtain consumers' explicit consent ...
- Liveclicker Adds Geo-Prediction To Its Email PlatformLiveclicker claims that geo-prediction can improve response to limited-time offers and weather-based ...
- Google Creates View Santa In 3D, Demonstrates Importance Of TimingSome believe Santa warps time to deliver all the gifts worldwide in ...
- Study Finds Poor-Quality Location Data Undermining Geo-Targeted Ad CampaignsLocation data is increasingly considered the panacea for targeting, but a new ...
- IAB Data Rock Star Jason Bier Named ALC General Counsel, Chief Privacy OfficerJason Bier is a rock star in data, numbers, and using internet ...
- Mall Of America Is A Case Study In Smart ProfilingCiceron's Ashley Evenson and Mall of America's Sara Johnson share with you ...
- Cruise Planners Enhances Email, Direct Mail Targeting For Travel AdvisorsThe firm is now able to create lists based on geo-targets and ...
- Study: Digital Or Traditional Media -- What Works Best For Agencies?Agencies believe traditional media works better to spread the word and make ...
- Cheetos Leverages Social Data To Reward Asteroids FansWhat's more, the data helped predict where the highest demand would be ...
- Local Advertiser Survey: Half Have Bought ATV, Just 11% Streaming VideoTraditional media still dominate spend, but various digital channels are seeing increases, ...
- Mall Of America Doubles Visit Rate Percentage Benchmark"What I love about this is we can now give attribution toward ...
- Jack Link's Beefs Up Media Buys; Awareness JumpsCMO Tom Dixon noted at MediaPost's Brand Insider Summit: "We had low ...
- Organic Valley Puts Fitbits On CowsOrganic Valley was finally hitting a point of breakthrough in awareness. It ...
- GasBuddy Finds Personalization Puts Gears In DriveGasBuddy's Car Profile feature allows for the inference of tank size and ...
- First-Party Data: Big Brother vs Big ValueIf/when users pay for gas with the app, all the data goes ...
- Why Can't Panera Find David Mihalek?The SVP of Digital Strategy & Innovative Solutions at Universal McCann said ...
- Boston Transit Co. Gets Third-shift Workers HomeThe campaign drove awareness with late-night workers in real-time via a geofence ...
- In-app Campaign Gives Crown Lift Trucks A LiftBerry Network implemented a B2B dynamic mobile display advertising program that was ...
- Twitter Says It Accidentally Disclosed Geolocation Data To Ad Company"We had intended to remove location data from the fields sent to ...
- Verizon Media Releases DOOH Inventory For Its Omnichannel DSPVerizon Media today announced the launch of digital-out-of-home ad inventory available through ...
- USIM Stumbles Upon Single-Source Solution For Measuring Retail Traffic, Redefines Trading ZonesUSIM has developed a new proprietary method that enables retail marketers to ...
- Sony Brings Hyper-personalization To Movie LaunchThe user experience opened with the movie trailer, followed by the address ...
- O'Keeffe's Creates Weather-triggered Media PlanWith a slashed media budget for the key season - 22% smaller ...
- Dos Equis Adds More Equis To One-Up Millennial MalesThe releases ramped up ahead of the holiday, supported by both "Funny ...
