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Where Programmatic Advertising Fits In 'Hyperlocal Publishing'

Street Fight today published an article exploring the topic of “hyperlocal publishing,” and notes that programmatic ad buying “could help hyperlocals recoup revenues.”

The good news is is that ‘programmatic’ ad strategies could potentially lead national marketers to give hyperlocal sites a closer look,” the post reads.

Read the whole story at Street Fight »

1 comment about "Where Programmatic Advertising Fits In 'Hyperlocal Publishing'".
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  1. Tyler Loechner from MediaPost, December 27, 2013 at 11:02 a.m.

    The full post can be found here:

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