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'NYT' Tailors Story Based On Readers' Location

Taking a page from the ad department, editors at The New York Times recently modified a story based on readers’ geography. Regarding the feature, "The Best and Worst Places to Grow Up," Nieman Lab writes: “It knows what county you’re in and alters the story text depending on your location.” Gregor Aisch, a graphics editor at NYT, tells Nieman Lab that he decided to use readers’ IP addresses to get a rough sense of their location.

Read the whole story at Nieman Journalism Lab »

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