- Autoweek, Thursday, February 19, 2026 8:53 AM
Commerce media through advertising in connected vehicles is projected to hit $625 billion in in-vehicle value by 2030, Ptolemus Consulting Group projects, according
to Autoweek. Drivers would be served location-based ads for food, parking and entertainment. “Connected vehicles and in-car platforms are opening up entirely
new media surfaces, transforming infotainment systems, navigation, and driver services into monetizeable environments,” Forrester said in a recent study.
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