- Local TV News Refuses To Die, Which Is Awkward For Everyone Planning Its Funeral
Research Intelligencer, Rob Williams - Wednesday, July 29, 2026
About 47% of U.S. adults say they watch local TV news dai ...
- Degree Renames NYC Subway Lines For The Hell That They Are
Marketing Daily, Sarah Mahoney - Monday, July 27, 2026
The Unilever brand's hyperlocal campaign adds heatwave nicknames to the "Here f ...
- Amazon Expands Location-Based Interactive Video Ads
MediaDailyNews, Laurie Sullivan - Wednesday, July 22, 2026
Video ads based on location continue to expand into other countries a ...
- Booting Up Global Marketing: Brands Move Toward A Hyperlocal Strategy
Email Insider, Ray Schultz - Thursday, May 7, 2026
Campaigns will be executed at the local level, the World Federation ...
- WPP AI Targeting Tech Complicates Proposed Privacy Bill
Performance Marketing Insider, Laurie Sullivan - Thursday, April 23, 2026
AI technology being developed will complicate the SECURE Data Act. This propos ...
- Americans Are Moving Less, But Targeting Is Getting Easier
Research Intelligencer, Rob Williams - Monday, January 26, 2026
Americans usually stay close to home in ways that are meaningful f ...
- Beyond 'Slop': Microsoft Chief's Vision For An Agent-First Economy
Performance Marketing Insider, Laurie Sullivan - Friday, January 2, 2026
Microsoft's CEO believes we must move beyond AI "slop vs sophistication" argument ...
- Amazon Brings Location-Based Interactive Ads To Prime Video
MediaDailyNews, Laurie Sullivan - Monday, November 10, 2025
"Interactive Video Ads," introduced Monday, expands Amazon Ads' national ad capabilities in ...
- Better Newspapers Sells Illinois And Missouri Newspapers To Paxton Media Group
Publishers Daily, Ray Schultz - Sunday, September 7, 2025
Scott Hoskins, president of Better Newspapers, says, "It is time for o ...
- Yelp Co-Branded Ads Help Localize National Brands
MediaDailyNews, Laurie Sullivan - Wednesday, August 6, 2025
Yelp launched an ad unit that lets national brands like Pepsi a ...
- Amazon Tests Product Shopping From Other Brand Sites
MediaDailyNews, Laurie Sullivan - Wednesday, February 12, 2025
Amazon said it is experimenting with helping customers find products from oth ...
- Google AI Lets Users Ask Local Businesses Questions Based On Intent
Performance Marketing Insider, Laurie Sullivan - Friday, January 31, 2025
Lead-gen Search Labs experiment "Ask for Me" allows Google AI users ...
- NetChoice Seeks Emergency Order Blocking Tennessee Social Media Law
MediaDailyNews, Wendy Davis - Monday, January 20, 2025
NextDoor has already blocked users under 18 from its platform due ...
- Yelp Uses AI For Smarter Ad Optimization, Performance For Local Businesses
MediaDailyNews, Laurie Sullivan - Wednesday, December 11, 2024
Yelp has introduced more than 20 features to support local businesses, focusi ...
- Yelp Sues Google Over Self-Preferencing Reviews
MediaDailyNews, Laurie Sullivan - Wednesday, August 28, 2024
Yelp filed an antitrust lawsuit against Google on Wednesday, alleging self-preferencing ...
- OTT/CTV Experiencing 'Jackrabbit' Effect, Borrell Data
MediaDailyNews, Laurie Sullivan - Monday, June 10, 2024
Local advertising is forecast to reach $148.9 billion this year, up 3. ...
- Americans Value Local News Amid Shift To Digital
Research Intelligencer, Rob Williams - Thursday, May 23, 2024
A significant majority of U.S. adults said local news outlets were ...
- Impact Of AI On Local Search As Seen In The Data
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 21, 2024
SOCi analyzed how generative AI tools answers and serves information about loc ...
- Everywhere All At Once: How Franchise Brands Can Send Localized Email
Email Insider, Ray Schultz - Friday, February 16, 2024
A new tool from ActiveCampaign brings marketing from multiple locations under o ...
- Agency Finds Review Abuse, LSA Reviewjacking On Google
Performance Marketing Insider, Laurie Sullivan - Thursday, December 7, 2023
Review stars disappeared overnight from search results for many businesses in 201 ...
- 90% Of Retailers Say 'Just For You' Offers Will Replace Traditional Sales In 3 Years
Marketing Daily, Laurie Sullivan - Wednesday, November 8, 2023
More than half of retailers in a survey by Coveo say holid ...
- Just For You, YouTube Says
Performance Marketing Insider, Laurie Sullivan - Thursday, November 9, 2023
Two words will change the way brands message consumers in ads a ...
- Local Ad Spending Forecast To Expand 4.4% To $157B In 2024
MediaDailyNews, Laurie Sullivan - Thursday, September 14, 2023
U.S. local advertising is forecast to grow 4.4% to $157.1 billion ...
- Cox Media Group Follows Search Engines Into 'Really Local' News And Reach
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 22, 2023
Advertisers looking to reach viewers on its streaming platform will showcase "real ...
- Google SGE 'Experiment' Gives SEO Professionals A Critical Role
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 19, 2023
It will become essential to monitor and understand the dynamics of AI ...
- Local Advertising To Remain Mostly Flat In 2023
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 9, 2022
Borrell Research on Wednesday released data projecting that local advertising will experien ...
- Boston Globe Media Debuts Hyper-Local Product For Younger Readers
Publishers Daily, Ray Schultz - Tuesday, October 25, 2022
"The B-Side" will deliver curated hyper-local content via email and social. ...
- OTT Is Fastest-Growing Media Segment For Local Advertising
Data & Programmatic Insider, Laurie Sullivan - Monday, October 3, 2022
OTT spending is forecast to exceed $2 billion -- drawing strength fr ...
- Uberall Technology Lends An Ear To Speed Customer Response Times, Improve Experience
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 31, 2022
Uberall has introduced features to provide insights into performance of multiple locatio ...
- Google Tool Lets Marketers Self-Upgrade Smart Shopping, Local Campaigns To Performance Max
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 23, 2022
The change and the tool that Google announced earlier this year beg ...