Tag results for "local media"
- Political Advertising Spend Hits Record $6.7 BillionA vast percentage of political ad spend has gone to local TV ...
- Budgets For Local OTT, CTV Advertising Taking Media Dollars From Broadcast, Cable TV, Other MediaAmong the agency execs Borrell surveyed, 57% said budgets for OTT and ...
- NBC News, ProPublica Invest In Regional CoverageBoth organizations have expanded coverage. The nonprofit news organization will establish two ...
- Uberall, Nextdoor Integrate To Boost 'Near Me' Marketing For Local BusinessesThe companies say the partnership will allow businesses to build connections, strengthen ...
- Publishers Concerned About Exclusivity In Search With Google News ShowcaseGoogle News Showcase "gives an exclusivity to certain publishers over others," says ...
- Rebuild Local News Proposes A Public-Private Plan To Save Local NewspapersRebuild Local News envisions $3 billion-$5 billion injected into the local news ...
- Facebook Invests $5 Million In Diversity, Entrepreneurship Programs In Local NewsroomsThe funding will first go to local news organizations that serve "historically ...
- Homegrown Marketing: The Hurdles To Localized MessagingBrands find it hard to scale multilocation marketing and maintain brand consistency, ...
- Businesses In College Towns Closing At Higher Rates Due To COVID-19College towns see higher rates of businesses closing, from restaurants to retail ...
- Gannett Sells Arkansas Newspaper To WEHCO, New Local Model PushedThe sale is also the beginning of a new plan the publisher ...
- Google Prepares Retailers For Holiday Season With Tools To Highlight Offers, InformationKnow this about consumers before the holiday season approaches. ...
- Clarity Media Launches Digital Newspaper 'The Denver Gazette'Billing itself as an "interactive newspaper," the site will begin publishing on ...
- Outbrain Signed As Local Media Consortium's Preferred Native Ads ProviderThe goal is to keep local media operations sustainable. LMC members have ...
- Google Search Data Challenges How People Trend Through COVID-19Search volume is a strong indicator of what people think and do, ...
- Local Media Survey: Publishers Expect Second Half Of Year To StabilizeMost publishers believe 15% year-over-year top-line revenue loss is possible by Q4 ...
- National Brands Need Local Marketing Teams, COVID-19 ShowsMany multi-location marketers working in the retail, entertainment, hospitality, and restaurant industry ...
- Google News Initiative Wraps Audience Lab, Bridge Michigan Shares ResultsThe project has recorded success in providing local news outlets new paths ...
- Readers Show Greater Interest In Local News, Opening Path To Higher RevenueThe percentage of people who said they followed local news "very closely" ...
- Charter's Spectrum Networks Launches Local News AppThe mobile-first news app is a value-add intended to help continue Spectrum's ...
- Local Media Consortium Launches Online Sports Platform 'The Matchup'The platform provides media organizations with the opportunity to expand their audiences ...
- Study: Digital Sales Knowledge, Campaign Monitoring Lags In Local News MediaMagid developed three key areas local news publishers should focus on to ...
- Local Media Association, Google Partner On Center For Journalism FundingThe lab will launch with the goals of raising $2.25 million in ...
- Local Advertising To Sink 13.1% In 2020Borrell Associates says the steep drop this year is a revision of ...
- 'Louisiana Illuminator' Launches, Covers How Baton Rouge Politics Impacts Public'The Illuminator' focuses on how the decisions of elected officials' affect residents' ...
- Local Media Consortium Offers Subscription Management Platform Piano To MembersLMC members can approach their customer experience on one platform, while monetizing ...
- Google News Initiative Launches Digital News Site 'The Oaklandside'The newsroom's beats, hiring processes and its name have been decided based ...
- Flipboard Expands Local Coverage Amid Protests, Tests Localized NotificationsEach local feed features coverage of news, politics, real estate, traffic, dining, ...
- Facebook News Isn't A Game-Changer For PublishersThe new Facebook News section still feels like an afterthought for the ...
- Google News Initiative Invests $15M In Local News Ad CampaignThe campaign, dubbed "Support Local News," will run across print and digital ...
- McClatchy Local Newspapers Use Washington Post's Programmatic StackThe Zeus partnership will help McClatchy's network of local news sites deliver ...
