Tag results for "local media"
- How Media Buying Changed And What Performed Best In 2020At least two-thirds of agencies said they believe targeted forms of advertisi ...
- Tegna Renews Nielsen For Local TV Ratings In 34 MarketsTegna, which owns stations in a total of 51 U.S. markets, renew ...
- How Media Buying Changed And What Performed Best In 2020Local ad agencies typically work with larger and more sophisticated buyers th ...
- 'Axios' Acquires 'Charlotte Agenda,' Rebrands As Part Of Parent CompanyThe 'Charlotte Agenda,' based in North Carolina, has 1,700 supporters, and 55,0 ...
- Google Invests $5.9M In Local News Diversity ProjectsThe challenges "are meant to encourage a spirit of experimenting, and qui ...
- Dish, Cox End Blackout, As 164-Station Feud With Nexstar ContinuesThe Dish blackout of 14 Cox stations started in July. The two-week-o ...
- Going Local: Q&A With BIA 's Rick Ducey"There are strong positives for national buyers targeting local audiences in geo-targetab ...
- Coronavirus Will Forever Change Digital MediaThe news industry will see a shift in focus from content ...
- Local Ad Spending Begins Recovering, BIA Forecasts 2.5% Growth Next YearAd spending in 2021 will be lower than 2019, when an estimat ...
- Patch's Newsletter Platform Shows Promise For Local JournalismPatch Labs gives journalists the tools to set up their own websi ...
- Digital Life And Death: SMBs Have To Adapt Now, CEO WarnsSmall businesses are almost out of time in moving to digital, sa ...
- Local TV Stations Turn To Datacasting As Revenue SourceDatacasting on the ATSC 3.0 standard can flow more easily though a ...
- Political Advertising Spend Hits Record $6.7 BillionA vast percentage of political ad spend has gone to local ...
- Budgets For Local OTT, CTV Advertising Taking Media Dollars From Broadcast, Cable TV, Other MediaAmong the agency execs Borrell surveyed, 57% said budgets for OTT a ...
- NBC News, ProPublica Invest In Regional CoverageBoth organizations have expanded coverage. The nonprofit news organization will establish t ...
- Uberall, Nextdoor Integrate To Boost 'Near Me' Marketing For Local BusinessesThe companies say the partnership will allow businesses to build connections, strength ...
- Publishers Concerned About Exclusivity In Search With Google News ShowcaseGoogle News Showcase "gives an exclusivity to certain publishers over others," sa ...
- Rebuild Local News Proposes A Public-Private Plan To Save Local NewspapersRebuild Local News envisions $3 billion-$5 billion injected into the local ne ...
- Facebook Invests $5 Million In Diversity, Entrepreneurship Programs In Local NewsroomsThe funding will first go to local news organizations that serve "historical ...
- Homegrown Marketing: The Hurdles To Localized MessagingBrands find it hard to scale multilocation marketing and maintain brand consistenc ...
- Businesses In College Towns Closing At Higher Rates Due To COVID-19College towns see higher rates of businesses closing, from restaurants to reta ...
- Gannett Sells Arkansas Newspaper To WEHCO, New Local Model PushedThe sale is also the beginning of a new plan the publish ...
- Google Prepares Retailers For Holiday Season With Tools To Highlight Offers, InformationKnow this about consumers before the holiday season approaches. ...
- Clarity Media Launches Digital Newspaper 'The Denver Gazette'Billing itself as an "interactive newspaper," the site will begin publishing ...
- Outbrain Signed As Local Media Consortium's Preferred Native Ads ProviderThe goal is to keep local media operations sustainable. LMC members ha ...
- Google Search Data Challenges How People Trend Through COVID-19Search volume is a strong indicator of what people think and d ...
- Local Media Survey: Publishers Expect Second Half Of Year To StabilizeMost publishers believe 15% year-over-year top-line revenue loss is possible by ...
- National Brands Need Local Marketing Teams, COVID-19 ShowsMany multi-location marketers working in the retail, entertainment, hospitality, and restaurant indust ...
- Google News Initiative Wraps Audience Lab, Bridge Michigan Shares ResultsThe project has recorded success in providing local news outlets new pat ...
- Readers Show Greater Interest In Local News, Opening Path To Higher RevenueThe percentage of people who said they followed local news "very closel ...
