Tag results for "local media"
- Report: News Outlets Returning To Local OwnershipGannett has unloaded some smaller newspapers, and Alden Global Capital could we ...
- Local Media Ad Revenues Forecast To Hit $142B In 2021, But Traditional TV FaltersAlthough traditional TV platforms will decline this year, local TV stations' digit ...
- 2022 Political Ad Revenues Will Remain At Presidential LevelsDigital, connected TV -- political advertising rises ever upward. ...
- Analysis: Substack's Impact On DemocracyThe emergence of Substack has been hailed as the solution to t ...
- Is Nextdoor Stepping Into Facebook's Shoes?Nextdoor could become the next big social media platform to share idea ...
- Nextdoor Focuses On International Expansion, Hires Industry Vet To Take LeadGaztelu will be based in London and will focus on leading t ...
- Data Shows People On The Move And What It Means For AdvertisingChanges in consumer behavior and attitude will drive shifts in media buyin ...
- Study: Op-ed Pages Work Better When They Focus Only On Local IssuesReaders served that approach were more likely to read stories and sha ...
- Google, Okayplayer Partner On Project To Drive Local NewsThe Byline Project's open-source software is available on any WordPress platform f ...
- Cox Media Group's Gamut OTT Unit Promotes Soo Jin Oh To PresidentOh was previously co-chief operating officer of the local TV station group ...
- Legislators Reintroduced Future Of Local News ActIf passed, the measure would set up a panel that could recomme ...
- Publishers Push Value Of Local Press To White HouseThe president said his administration would expand funding for COVID-19 outreach effort ...
- Google's Path To Dominating Local ReviewsGoogle reviews continue to support the company's growing knowledge graph and i ...
- Q1 Online Gambling Ad Spend Sharply Higher On Local TVThe online gambling on local TV advertising totaled $154 million in t ...
- Yelp, Zillow Analyze Digital NomadsMarketers targeting ads locally have a new type of reference tool. Ye ...
- Substack's Local News Push Is Worthwhile Amid Dearth of NewspapersThe 4-year-old startup, which two weeks ago raised $65 million in ventu ...
- Flipping the Funnel: Addressable TV and the Success of Audience Modeling and TargetingWhat would it mean to your media mix model if you boug ...
- SMBs Ready To Restart 2021 Ad Budgets, Study ShowsLocal traditional media may see strong benefits. Several marketers at small and-medi ...
- Tegna Starts Twist, Lifestyle Local Digital-Based TV NetworkTwist's programming includes leading off-cable TV network reality and unscripted TV show ...
- Tiny News Collective Receives Investment From Google News InitiativeThe TNC's mission is to support founders unrepresented in media ownership. ...
- High Court Wisely Upholds FCC Rules On Media Cross-OwnershipIt's a victory for local media outlets that can better pool the ...
- GroupM Forecast: Total U.S. TV Ad Spend To Grow 9.3% In 2021, Medium Remains ResilientThis year, local TV advertising is expected to rise 16% to $19 ...
- Local Media Growth Expected, But Not Enough To Counter 2020 DeclinesThis year's increases won't be enough to wipe out 2020's losses. T ...
- SXSW: Journalists Discuss Struggle To Keep Local News Publishers AliveDuring the virtual SXSW event Wednesday, a discussion with local newspaper journalis ...
- Google Gains Additional Data From Performance To Target AdsGoogle has updated the performance data reported in Google My Business, allowi ...
- Sinclair Lays Off Nearly 600, Citing Pandemic's ImpactsThe operator of local TV stations announced a 5% force reduction. Politic ...
- States Newsroom Launches Free Syndication ServiceCapital Connections will make it easier for readers to access state a ...
- 2020 TV Ad Spending Falls 9%, Local RisesIn the wake of a pandemic-disrupted year and declining ad business, ju ...
- E. W. Scripps' Q4 Revenue Grows 40%, Boosted By Political Ad GainsOverall company-wide revenue grew 40% to $591 million, with local TV stati ...
- Where Marketers Plan To Spend Local Budgets In 2021Nearly a third of respondents to a recent survey said they spe ...
