Tag results for "local media"
- iSpot.tv Buys DRMetrix, With Focus On Tracking Addressable Ads, New FormatsDRMetrix says inventory can "cover up" nationally sold TV inventory by cab ...
- News Revenue Hub Supports Revenue-Enhancement InitiativeThe goal is to make it easier for mission-driven digital news outle ...
- Local Advertising To See 6.4% 2022 Growth Following Robust 9.9% 2021 ReboundStreaming video/OTT is forecast to see the biggest 2022 gain - ...
- 'Chicago Sun-Times,' WBEZ Explore Partnership To Sustain Local NewsThe newspaper has signed a letter of intent to merge with Chica ...
- Reese's Sponsors Nextdoor Halloween Interactive MapNextdoor has created an interactive local guide for neighbors to share h ...
- Local TV Ad Revenues To Hit $21B In 2022Over-the-air local TV will grow 28% to $19.3 billion, with digital ...
- Loss Of Newspapers Leads To Waning Interest In Local PoliticsTV's higher growth rate lured away more ad dollars, leaving newspapers wi ...
- Forecast: Traditional TV Sees No Big Ad Gains In 2022, But CTV RisesNational TV on broadcast and cable networks is only expected to gr ...
- Nexstar Media Group Forms Stellar, A Cross-Selling Local TV-Streaming PlatformA number of TV station groups have formed these ad sales platfor ...
- Locast Claimed To Offer A 'Public Service,' But A Judge DisagreedThe TV networks and the judge believe Locast was just another ...
- Nielsen, Clients React To MRC's SuspensionsDespite heavy Nielsen spin -- on- and off-the-record as well as ...
- Consumers Most Receptive To Ads On TikTok, Amazon, Instagram, Google: KantarKantar's ad-equity ranking of media channels and brands found that online a ...
- Artificial Lack Of IntelligenceFour years ago, I stood onstage and introduced people to the te ...
- Are Local Advertisers Growing Too Reliant On Digital? Agencies Think SoWhile only 5% of local advertisers believe they have become "over-reliant" ...
- Local Advertiser Survey Shows Social, Search Most Common Parts Of Media Mix -- And GrowingDigital media -- especially social and paid search -- dominate local advertiser ...
- Agency Study Shows TikTok Now Ranks Fourth Among Local ShopsA study of local ad agencies across the country by Borrell Associat ...
- How Madison Avenue Attained Herd ImmunityJust a week after publishing our eighth upward revision in Madison Avenue ...
- Report: News Outlets Returning To Local OwnershipGannett has unloaded some smaller newspapers, and Alden Global Capital could we ...
- Local Media Ad Revenues Forecast To Hit $142B In 2021, But Traditional TV FaltersAlthough traditional TV platforms will decline this year, local TV stations' digit ...
- 2022 Political Ad Revenues Will Remain At Presidential LevelsDigital, connected TV -- political advertising rises ever upward. ...
- Analysis: Substack's Impact On DemocracyThe emergence of Substack has been hailed as the solution to t ...
- Is Nextdoor Stepping Into Facebook's Shoes?Nextdoor could become the next big social media platform to share idea ...
- Nextdoor Focuses On International Expansion, Hires Industry Vet To Take LeadGaztelu will be based in London and will focus on leading t ...
- Data Shows People On The Move And What It Means For AdvertisingChanges in consumer behavior and attitude will drive shifts in media buyin ...
- Study: Op-ed Pages Work Better When They Focus Only On Local IssuesReaders served that approach were more likely to read stories and sha ...
- Google, Okayplayer Partner On Project To Drive Local NewsThe Byline Project's open-source software is available on any WordPress platform f ...
- Cox Media Group's Gamut OTT Unit Promotes Soo Jin Oh To PresidentOh was previously co-chief operating officer of the local TV station group ...
- Legislators Reintroduced Future Of Local News ActIf passed, the measure would set up a panel that could recomme ...
- Publishers Push Value Of Local Press To White HouseThe president said his administration would expand funding for COVID-19 outreach effort ...
- Google's Path To Dominating Local ReviewsGoogle reviews continue to support the company's growing knowledge graph and i ...
