Tag results for "local media"
- GroupM Forecast: Total U.S. TV Ad Spend To Grow 9.3% In 2021, Medium Remains ResilientThis year, local TV advertising is expected to rise 16% to $19 ...
- Local Media Growth Expected, But Not Enough To Counter 2020 DeclinesThis year's increases won't be enough to wipe out 2020's losses. T ...
- SXSW: Journalists Discuss Struggle To Keep Local News Publishers AliveDuring the virtual SXSW event Wednesday, a discussion with local newspaper journalis ...
- Google Gains Additional Data From Performance To Target AdsGoogle has updated the performance data reported in Google My Business, allowi ...
- Sinclair Lays Off Nearly 600, Citing Pandemic's ImpactsThe operator of local TV stations announced a 5% force reduction. Politic ...
- States Newsroom Launches Free Syndication ServiceCapital Connections will make it easier for readers to access state a ...
- 2020 TV Ad Spending Falls 9%, Local RisesIn the wake of a pandemic-disrupted year and declining ad business, ju ...
- E. W. Scripps' Q4 Revenue Grows 40%, Boosted By Political Ad GainsOverall company-wide revenue grew 40% to $591 million, with local TV stati ...
- Where Marketers Plan To Spend Local Budgets In 2021Nearly a third of respondents to a recent survey said they spe ...
- 'Fort Worth Report' To Debut This Spring, Focuses On City Accountability And Service JournalismCity residents wanted more in-depth local coverage, which they claimed was lack ...
- TVB Wants Nielsen To Slow Broadband-Only Homes Inclusion In Local TV RatingsTVB prefers that the measurement company focuses on getting accreditation for met ...
- How Publishers Can Improve Subscriber Retention With Data InsightsThe retention strategy varies by fours types of subscribers, with the mo ...
- Nextdoor May Be Latest Social-Media Threat To Local NewsNextdoor is becoming a forum for discussion about local issues and ...
- Local Media Group Teams With Mather On Subscription ServicesThe consortium uses its purchasing power to negotiate money-saving deals for memb ...
- How Media Buying Changed And What Performed Best In 2020At least two-thirds of agencies said they believe targeted forms of advertisi ...
- Tegna Renews Nielsen For Local TV Ratings In 34 MarketsTegna, which owns stations in a total of 51 U.S. markets, renew ...
- How Media Buying Changed And What Performed Best In 2020Local ad agencies typically work with larger and more sophisticated buyers th ...
- 'Axios' Acquires 'Charlotte Agenda,' Rebrands As Part Of Parent CompanyThe 'Charlotte Agenda,' based in North Carolina, has 1,700 supporters, and 55,0 ...
- Google Invests $5.9M In Local News Diversity ProjectsThe challenges "are meant to encourage a spirit of experimenting, and qui ...
- Dish, Cox End Blackout, As 164-Station Feud With Nexstar ContinuesThe Dish blackout of 14 Cox stations started in July. The two-week-o ...
- Going Local: Q&A With BIA 's Rick Ducey"There are strong positives for national buyers targeting local audiences in geo-targetab ...
- Coronavirus Will Forever Change Digital MediaThe news industry will see a shift in focus from content ...
- Local Ad Spending Begins Recovering, BIA Forecasts 2.5% Growth Next YearAd spending in 2021 will be lower than 2019, when an estimat ...
- Patch's Newsletter Platform Shows Promise For Local JournalismPatch Labs gives journalists the tools to set up their own websi ...
- Digital Life And Death: SMBs Have To Adapt Now, CEO WarnsSmall businesses are almost out of time in moving to digital, sa ...
- Local TV Stations Turn To Datacasting As Revenue SourceDatacasting on the ATSC 3.0 standard can flow more easily though a ...
- Political Advertising Spend Hits Record $6.7 BillionA vast percentage of political ad spend has gone to local ...
- Budgets For Local OTT, CTV Advertising Taking Media Dollars From Broadcast, Cable TV, Other MediaAmong the agency execs Borrell surveyed, 57% said budgets for OTT a ...
- NBC News, ProPublica Invest In Regional CoverageBoth organizations have expanded coverage. The nonprofit news organization will establish t ...
- Uberall, Nextdoor Integrate To Boost 'Near Me' Marketing For Local BusinessesThe companies say the partnership will allow businesses to build connections, strength ...
