- Yelp Cracks Down On Compensated Reviews
Inside Performance, Laurie Sullivan - Monday, April 25, 2022
Yelp called on other platforms Monday to crack down on reviewers getti ...
- Reputation Builds Competitive Analysis Platform Using Unstructured Data
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 6, 2022
Every company has vast amounts of unstructured data from customer feedback fou ...
- Google Maps Tech Blocks 100M Abusive Business Profile Edits
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 24, 2022
Google receives about 20 million daily review contributions from people using Map ...
- Amazon Sues Alleged Purveyors Of Phony Reviews
Digital News Daily, Wendy Davis - Tuesday, February 22, 2022
"Defendants are actively deceiving Amazon's customers and tarnishing Amazon's brand for the ...
- Amazon Sues Fake Review Brokers Attempting To Profit
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 22, 2022
The move is Amazon's latest effort to remove fake reviews from i ...
- Trust In Advertising Rising, Nielsen Data Finds
Inside Performance, Laurie Sullivan - Tuesday, February 22, 2022
Consumers consider ads running in newspapers or before movies the most trustworth ...
- FTC Puts Review Platforms On Notice For Violations
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 4, 2022
Ten review management platforms were put on notice by the FTC. Lette ...
- Yelp's, Google's Millions Of Reviews Woo Advertisers, Consumers
Inside Performance, Laurie Sullivan - Wednesday, February 2, 2022
On Wednesday, Google and Yelp shared information about their review process a ...
- Fashion Nova To Pay $4.2 Million For Allegedly Suppressing Bad Reviews
Digital News Daily, Wendy Davis - Tuesday, January 25, 2022
Online clothing retailer Fashion Nova has agreed to pay $4.2 million ...
- Consumers Hold Grudges Longer When They Feel Wronged By A Business, Study Shows
Inside Performance, Laurie Sullivan - Friday, January 21, 2022
It's easier for consumers to forgive a person than a business. ...
- Wrong Restaurant, Wrong Reviews
Around the Net in Search Marketing, Laurie Sullivan - Monday, December 20, 2021
A Pittsburgh restaurant caught in the middle of a review mix-up involv ...
- Consumer Reports Finds Shoppers Fear Fake Influencer Reviews
Email Marketing Daily, Ray Schultz - Monday, December 13, 2021
Most consumers have read reviews they thought were fake, and 26% a ...
- Uptick In Reviews And Google My Business Views, Report Reveals
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 10, 2021
The report ranks the top U.S. retailers, identifies key trends and examin ...
- Firm Posts Ranking Of Top U.S., U.K. Retailers By Reputation
Email Marketing Daily, Ray Schultz - Wednesday, December 8, 2021
Firms' standing in the Reputation Retail Industry 2021 report is based ...
- Star Ratings And Words Make Reviews Trustworthy And Helpful, Survey Finds
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 7, 2021
Along with a star rating of 1 to 5, how many wor ...
- 90% Of Hispanics Intend To Take A Leisurely Overnight Trip In The Next 2 Years
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 7, 2021
Hispanic U.S. travelers spent more than $113.9 billion on domestic leisure trav ...
- Performance Tool Lets Brands Measure Impact Of TikTok Ads
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 1, 2021
Survey data shows how DISQO measured the in-feed performance of TikTok a ...
- Google Found To Have Highest Number Of Fake Reviews
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 28, 2021
Uberall partnered with The Transparency Company, which uses AI to find fa ...
- Tripadvisor Found And Removed 1 Million Fraudulent Reviews In 2020
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 27, 2021
Of all reviews submitted to Tripadvisor for inclusion on its site, 3. ...
- FTC Warns Against Fake Reviews, Endorsements
Digital News Daily, Wendy Davis - Wednesday, October 13, 2021
The FTC is warning hundreds of advertisers and agencies that running fa ...
- Nissan, Infiniti Finish Tops In Reputation
Drive Time, Tanya Gazdik - Monday, October 11, 2021
"We recognize that it is essential to anticipate and respond to shifti ...
- Q&A Interaction Drives 157% Lift In Conversions
Inside Performance, Laurie Sullivan - Monday, October 4, 2021
The PowerReviews study reveals that when product Q&As are missing, one ...
- Between The Lines: What Reviews Really Tell Consumers
Inside Performance, Laurie Sullivan - Wednesday, September 15, 2021
When reviews with their tale to tell are left up to ...
- Unhappy Returns: Data Shows Marketers Should Focus On Messaging In Holiday Ads
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 10, 2021
Shoppers' opinions on returns of items bought online and in-store show higher-inco ...
- Secrets Behind Local Organic Search Traffic
Inside Performance, Laurie Sullivan - Wednesday, August 25, 2021
Data from Milestone research shows local is the second-largest channel behind organ ...
- Heading Out: Yelp Vaccine Conundrum That Could Influence Google And Bing
Inside Performance, Laurie Sullivan - Friday, August 6, 2021
Businesses will soon need "labels" for directories and on search engines ...
- Fake Online Reviews Becoming A $152 Billion Problem, CHEQ Finds
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 14, 2021
Amazon says less than 1% of reviews are fake, according to ...
- Don't Fear Negative Reviews
Inside Performance, Laurie Sullivan - Monday, June 14, 2021
Negative reviews are an important tool for shoppers because they demonstrate ...
- Google's Path To Dominating Local Reviews
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, May 12, 2021
Google reviews continue to support the company's growing knowledge graph and i ...
- Google Sees Consumers Post 67% Of Reviews
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 28, 2021
Birdeye analyzed data from more than 60,000 businesses to understand the pandemic ...