- 80% Of U.S. Consumers Are Either Negatively, Positively Influenced By Reviews
Performance Marketing Insider, Laurie Sullivan - Wednesday, November 27, 2024
Twenty-eight percent of U.S. consumers say they always look at online us ...
- Review Platform Sitejabber Inflated Clients' Ratings, FTC Alleges
MediaDailyNews, Wendy Davis - Wednesday, November 6, 2024
Sitejabber allegedly boosted its e-commerce clients' ratings by soliciting, and then postin ...
- More Americans Are Using Social Media To Find Their New Car: Report
MediaDailyNews, Colin Kirkland - Wednesday, October 2, 2024
A study finds 45% of Americans have expressed a willingness to purcha ...
- Upsides To Google Labeling Positive Fake Reviews On Maps
Performance Marketing Insider, Laurie Sullivan - Friday, September 27, 2024
The company has decided to call out businesses that have posted positi ...
- AI Company Rytr Enabled Users To Create Fake Reviews, FTC Charges
MediaDailyNews, Wendy Davis - Wednesday, September 25, 2024
The artificial intelligence company Rytr, which generates testimonials and other written materia ...
- Gannett Plans To Lay Off 74 Employees In Massachusetts
Publishers Daily, Ray Schultz - Tuesday, September 3, 2024
Gannett announced the planned November layoffs in a WARN filing with t ...
- AI-Generated Fake Reviews Found Across App Stores
MediaDailyNews, Laurie Sullivan - Friday, August 30, 2024
AI has been used to create fake reviews in app stores, accordi ...
- Yelp Sues Google Over Self-Preferencing Reviews
MediaDailyNews, Laurie Sullivan - Wednesday, August 28, 2024
Yelp filed an antitrust lawsuit against Google on Wednesday, alleging self-preferencing ...
- Union Blasts Gannett's Closure Of 'Reviewed'
Publishers Daily, Ray Schultz - Tuesday, August 27, 2024
NewsGuild says the workers have held the line against the unethical u ...
- Bad Reviewed: Gannett Closes Its Product Review Site
Publishing Insider, Ray Schultz - Monday, August 26, 2024
Business matters led to the closure of its review site "Reviewed," Ganne ...
- Yelp Speaks Out On FTC Fake Comment Ruling
MediaDailyNews, Laurie Sullivan - Thursday, August 15, 2024
Yelp, which relies heavily on ratings and comments, has become an outspok ...
- Cameo Settles Charges Over Paid Endorsements
MediaDailyNews, Wendy Davis - Wednesday, July 24, 2024
Cameo, valued at $1 billion in 2021, will pay $100,000 to sett ...
- Analyst Advocates NARB Self-Reg Model For Generative AI Advertising
MediaDailyNews, Laurie Sullivan - Thursday, June 27, 2024
Self-regulation seems to be a massive and highly complex endeavor. But o ...
- Proposal To Outlaw Fake Reviews Too Vague, IAB Says
MediaDailyNews, Wendy Davis - Tuesday, February 13, 2024
The FTC's proposal to stamp out fake reviews could lead online business ...
- Yelp Expands Use Of AI In Review Summaries, Adds Budgeting Tool
MediaDailyNews, Laurie Sullivan - Wednesday, January 31, 2024
The company will roll out AI review summaries that highlight a location ...
- 'Search Generative Experience' Forecast To Fuel $40B Annually For Google
MediaDailyNews, Laurie Sullivan - Thursday, January 18, 2024
BrightEdge data shows the impact of Google's Search Generative Experience supported ...
- Google Has A Deep Spammy Side - Despite AI
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 17, 2024
Researchers set out to answer the question of whether search results a ...
- The TV Blog's Best- And Worst-Reviewed Shows Of 2023
TVBlog, Adam Buckman - Friday, December 22, 2023
Choosing "Poker Face" as the "TV Blog" best-reviewed new show of 20 ...
- Amazon, Microsoft Struggle With AI Inaccuracies
Performance Marketing Insider, Laurie Sullivan - Tuesday, December 19, 2023
With Amazon, the focus is on product reviews, while for Microsoft, it ...
- Agency Finds Review Abuse, LSA Reviewjacking On Google
Performance Marketing Insider, Laurie Sullivan - Thursday, December 7, 2023
Review stars disappeared overnight from search results for many businesses in 201 ...
- Mozilla's Future In Chatbots, Large Language Models
Performance Marketing Insider, Laurie Sullivan - Friday, November 17, 2023
Saoud Khalifah is building Mozilla review products for Amazon, Best Buy, eB ...
- Yelp Adopted AI - Then It Really Adopted AI
MediaDailyNews, Laurie Sullivan - Sunday, October 29, 2023
Yelp is benefiting from an advanced bidding system by advancing AI technolog ...
- ANA Opposes FTC Proposal To Crack Down On Fake Reviews
MediaDailyNews, Wendy Davis - Saturday, September 30, 2023
The FTC's proposed regulations aimed at curbing fake reviews could chill legitima ...
- This Is What An Advanced Attribution Model Looks Like
Performance Marketing Insider, Laurie Sullivan - Thursday, September 21, 2023
"You don't need to eat the elephant in one bite," M^2 C ...
- 2023 U.S. Business Openings Tracking To Beat Previous High
MediaDailyNews, Laurie Sullivan - Tuesday, August 29, 2023
Yelp released data Tuesday that suggests "strong national growth" across all busine ...
- Google Maps -- One-Third Of People Don't Trust It
Performance Marketing Insider, Laurie Sullivan - Monday, July 31, 2023
A survey by user-generated mapping platform Atly suggests an "alarming level ...
- Google Merchant Center Policy Tags AI-Generated Reviews As Spam
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 28, 2023
Automated review content created by generative AI will be considered spam a ...
- Sendlane Adds Review Feature To Email, SMS Tools
Email Marketing Daily, Ray Schultz - Monday, July 17, 2023
Brands can display reviews onsite and within the Sendlane platform, the fi ...
- Roomster Nears Settlement With FTC Over Fake Reviews
Digital News Daily, Wendy Davis - Wednesday, July 5, 2023
Apartment finding service Roomster has reached a tentative settlement with the feder ...
- FTC Updates Guidance For Influencer Marketing
Digital News Daily, Wendy Davis - Thursday, June 29, 2023
For the first time since 2009, the FTC has updated its endorseme ...