- Google Merchant Center Policy Tags AI-Generated Reviews As Spam
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 28, 2023
Automated review content created by generative AI will be considered spam a ...
- Sendlane Adds Review Feature To Email, SMS Tools
Email Marketing Daily, Ray Schultz - Monday, July 17, 2023
Brands can display reviews onsite and within the Sendlane platform, the fi ...
- Roomster Nears Settlement With FTC Over Fake Reviews
Digital News Daily, Wendy Davis - Wednesday, July 5, 2023
Apartment finding service Roomster has reached a tentative settlement with the feder ...
- FTC Updates Guidance For Influencer Marketing
Digital News Daily, Wendy Davis - Thursday, June 29, 2023
For the first time since 2009, the FTC has updated its endorseme ...
- Klaviyo Debuts Klaviyo Reviews For Shopify Merchants
Email Marketing Daily, Ray Schultz - Tuesday, June 27, 2023
The new product, Klaviyo reviews, enables Shopify merchants to collect product revie ...
- Google Files Lawsuit Over Fake Review Scams
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 16, 2023
Google reported that alleged scammers created 350 fraudulent business profiles and mo ...
- Google AI Efficiencies Expand Across Search, Shopping, Maps, Bard
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 14, 2023
Detailed queries about a location retrieves a snapshot of information from acro ...
- Amazon Tests AI To Summarize Product Reviews
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 13, 2023
Amazon is testing the use of AI in its shopping app ...
- Mapping Startup Raises $18M To Redefine Location-Based Content
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 31, 2023
User-generated social mapping platform Atly offers location-based content where users can crea ...
- Amazon Leads In Fake Reviews As Consumer Trust Continues To Erode
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 12, 2023
Sixty-three percent of U.S. consumers surveyed said they are more concerned abo ...
- Tripadvisor Leans Into Fight Against Fake Reviews
Performance Marketing Insider, Laurie Sullivan - Wednesday, April 19, 2023
Reviews left on Tripadvisor in 2022 rose more than 20%, compared wi ...
- Biggest Google Ranking Factors On Conversions
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 24, 2023
Whitespark published the 2023 version of its Local Search Ranking Factors stu ...
- Most Consumers Read Online Reviews On Brand Quality
Research Intelligencer, Robert Williams - Thursday, March 16, 2023
More than half of survey respondents said online reviews need to ...
- ChatGPT: Marketers Missing Online Review Opportunities
Performance Marketing Insider, Laurie Sullivan - Friday, February 24, 2023
Consumers view online reviews as a two-way dialogue, building a bond wi ...
- Firm Offers AI-Driven Reputation Management Tool Based On Keywords
Email Marketing Daily, Ray Schultz - Monday, February 20, 2023
Brands can use the platform to respond quickly to negative reviews, t ...
- The Public Has Spoken: New 'Velma' Is 'Scooby' Doo-Doo
TVBlog, Adam Buckman - Thursday, February 16, 2023
Reviews left on IMDB.com of the new Scooby Doo series "Velma" ...
- Yelp Reports Advertising Revenue Rose 15% In 2022
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 9, 2023
Yelp CFO David Schwarzbach noted that while demand for home-service providers h ...
- Judge Sides With FTC In Battle Over Fake Reviews
Digital News Daily, Wendy Davis - Tuesday, February 7, 2023
The FTC can move forward with a lawsuit alleging that apartment-finding servi ...
- Consumers Struggle To Find Accurate Information From Brands Online
Performance Marketing Insider, Laurie Sullivan - Friday, February 3, 2023
Failure to provide helpful online answers to customer questions can mean lo ...
- How 2022 Trends Will Affect 2023 Advertising
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 25, 2023
NP Digital's research paper outlines findings from anonymous data collected by t ...
- Yelp Weighs In With FTC Over Fake Reviews
Digital News Daily, Wendy Davis - Monday, January 9, 2023
Review platform Yelp is urging the FTC to consider fining anyone involv ...
- Most Small Businesses Say TikTok Ads Drive Profits Within 6 Months
Digital News Daily, Colin Kirkland - Thursday, January 5, 2023
Seventy-eight percent of small businesses that run ads on TikTok have alrea ...
- 88% Of Yelp Survey Participants Say It's Important To Understand Review Platform Reliability
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 30, 2022
Some 88% of respondents to a survey said it's important to understa ...
- Google Business Reviews Disappear Due To Buggy Update
Performance Marketing Insider, Laurie Sullivan - Monday, November 14, 2022
Mike Blumenthal, co-founder of Near Media, believes the issue is related ...
- Review Bombing On The Rise Leading Up To Midterm Elections
Performance Marketing Insider, Laurie Sullivan - Wednesday, November 9, 2022
Review bombing -- when a group of disgruntled consumers posts negative revie ...
- Mailchimp And Yelp Team Up To Allow Users To Use Reviews In Emails
Email Marketing Daily, Ray Schultz - Wednesday, October 26, 2022
The move provides a way for small businesses to use other conten ...
- FTC Considers New Rules To Combat Phony Reviews
Digital News Daily, Wendy Davis - Thursday, October 20, 2022
"Fake and deceptive reviews and other endorsements have long been problematic, a ...
- FTC Wants Platforms To Crack Down On Fake Reviews
PolicyBlog, Wendy Davis - Thursday, September 15, 2022
"Platforms are in the best position to fix the review ecosystem ...
- Is That A Store In Your Pocket, Or Are You Just Glad To See What You Want To Buy?
Mobile Insider, Joe Mandese - Tuesday, September 13, 2022
Remember Cheil's Lions-winning AR shopping app for retailer Tesco? That was ...
- FTC Sues Apartment Finding Service Roomster Over Fake Reviews
Digital News Daily, Wendy Davis - Wednesday, August 31, 2022
The FTC and six state AGs sued apartment-finding service Roomster and t ...