Digital Ad Costs Rose More Slowly Amid Shift In Holiday Shopping

  • by February 1, 2022

The cost of digital advertising increased more slowly in the fourth quarter, reflecting a shift in people’s holiday shopping to earlier in the year. The slower increase was seen for paid search and social-media ads, according to Merkle’s latest “Digital Marketing Report.”

Amid concerns about supply-chain bottlenecks and delayed deliveries, …

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