Marketers Plan To Boost Digital Ad Spending On Economic Rebound

  • by February 2, 2022

The economic recovery from the steep but short-lived recession during pandemic lockdowns spurred growth in media spending last year. That momentum is carrying into 2022 as many marketers plan to increase their investments in digital advertising, according to a survey by researcher WARC.

More than three-quarters (77%) of marketing executives …


Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.


Next story loading loading..

Discover Our Publications