- Local Ad Spending Forecast To Grow 9% To $172B In 2024
Television News Daily, Wayne Friedman - Wednesday, March 13, 2024
Higher expected political ad spending and rapidly growing local CTV and O ...
- Ad Price Inflation Continues To Decelerate, TV Remains Deflationary
Planning & Buying Insider, Joe Mandese - Thursday, February 29, 2024
"Due to stubborn economic uncertainty and high costs, we expect many advertise ...
- TelevisaUnivision Q4 U.S. Ad Revenues Slip 5%, Core Ads 5% Higher
Television News Daily, Wayne Friedman - Thursday, February 15, 2024
Core ad revenue -- excluding political and advocacy advertising and radio stati ...
- Ankler Media Partners With LAist, Radio Station And News Site
Publishers Daily, Ray Schultz - Wednesday, January 31, 2024
The Ankler team will anchor "Entertainment Thursday" on LAist 89.3. ...
- Dr. Laura Forms A Throuple, Business-Wise
MediaDailyNews, Joe Mandese - Tuesday, January 30, 2024
Long-time audio advertising representative Crossover Media Group is her new partner. ...
- New Mike Judge Comedy Clobbers Woke NPR Know-It-Alls
TVBlog, Adam Buckman - Tuesday, January 23, 2024
The show is built around a fictional NPR interview show called " ...
- How The Political Mix Is Changing, Or Not
Marketing Politics Weekly, Joe Mandese - Friday, January 19, 2024
WASHINGTON, D.C. -- MediaPost's Marketing Politics conference got off on a media-m ...
- Verizon Switches Off Drama In Latest Home Internet Campaign
MediaDailyNews, Laurie Sullivan - Monday, January 8, 2024
A post-holiday Verizon Home Internet ad switches off a drama queen ...
- Update Shows U.S. Ad Deflation Bottoming Out, Pricing Poised To Rebound In '24
MediaDailyNews, Joe Mandese - Wednesday, December 13, 2023
"Some advertisers may even be holding back spend at the end ...
- Study: Audio Ads Deliver Solid Brand Recall, Cost Efficiency
MAD, Fern Siegel - Tuesday, October 24, 2023
On average, 41% of audio ads generated correct brand recall compared ...
- How To Outperform 2.5B Blogs Published Annually
Search & Performance Insider, Laurie Sullivan - Tuesday, October 24, 2023
There are more than 600 million blogs out of 1.9 billion websit ...
- Can Radio Time Be Bought With Real-Time Bidding? iHeartMedia is Working On It
Planning & Buying Insider, Ray Schultz - Sunday, September 17, 2023
iHeartMedia hopes to offer real-time bidding for its 860+ radio stations ...
- A Week-End 'TV Watch' Roundup
TV Watch, Joe Mandese - Friday, September 15, 2023
Here is a little roundup of relevant news and analysis, starting wi ...
- Colorado Public Radio Wins Journalism Trust Initiative Certification
Publishers Daily, Ray Schultz - Wednesday, August 23, 2023
Nonprofit says it is first media entity to gain certification by t ...
- YouTube's Music Discovery Feature Takes On The TikTok Feed
Digital News Daily, Colin Kirkland - Wednesday, August 16, 2023
YouTube Music's new discovery feature will provide users with the ability ...
- Dentsu Reports Sequentially Lower Q2 Growth, Cites Tech And Financial Slowdowns
MediaDailyNews, Joe Mandese - Monday, August 14, 2023
Results, however, showed a sequentially improving picture for most major media, wi ...
- Dentsu: 'Radio Shines,' Outperforms Attention Paid To Video Ads
MediaDailyNews, Joe Mandese - Tuesday, August 1, 2023
"Radio shined as the most efficient of the audio formats studied, provi ...
- OpenAI Seeks Dismissal Of Radio Host's Libel Lawsuit
Digital News Daily, Wendy Davis - Monday, July 24, 2023
AI company OpenAI is urging a judge to throw out radio ho ...
- iHeartMedia Connects Brands To New LinkedIn Podcasts Via Partnership
Digital News Daily, Colin Kirkland - Wednesday, July 19, 2023
The companies plan to combine their resources to launch new podcast offerin ...
- 'All Access,' Which Covered Radio, Is Closing In August
Publishers Daily, Ray Schultz - Sunday, July 16, 2023
Publisher Joel Denver admits, 'The dollars are just not there to suppo ...
- NPR Works On Framework For Use Of AI
Publishers Daily, Ray Schultz - Sunday, July 9, 2023
NPR is developing a set of principles to guide all aspects ...
- New TV Roadmap: When You're Lost, Some Default To... A Broadcast Network!?
TV Watch, Wayne Friedman - Thursday, July 6, 2023
This weekend, I was not home and didn't know where the To ...
- Ford Creates Spotify Playlist To Celebrate Anniversary
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, June 15, 2023
Ford Motor Co. has created a Spotify playlist to celebrate its 120 ...
- Arkansas Radio Broadcasters Applaud Ford's AM Radio Pivot
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, June 13, 2023
Ford Motor Co. has opted to reverse course and include AM radio ...
- Triton, Basis Deepen Integration To Support Ads Across Digital, Broadcast Radio Segments
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 7, 2023
The expanded partnership enables advertisers to purchase all forms of audio a ...
- Christian Radio Financial Advisor Sued Over Endorsement
Around the Net In Brand Marketing, Tanya Gazdik - Saturday, June 3, 2023
Christian radio financial advisor Dave Ramsey is being sued for $150 million ov ...
- AM Radio, Conservative Talk Shows Get Boost From AM Car Bill
TVBlog, Adam Buckman - Friday, May 26, 2023
A new bill to require all cars to have access to ...
- Asian Americans Spend Most Time With Streaming TV, Social Media
Research Intelligencer, Robert Williams - Thursday, May 25, 2023
More than half of Chinese, Korean and Vietnamese respondents say they pref ...
- Apple Strikes $430B Deal With Broadcom To Purchase U.S.-Made Semiconductors
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 23, 2023
Apple will continue to feed the U.S. economy with a $430 billi ...
- Location Data Suggest New Strategies Are Needed To Reach Commuters
Research Intelligencer, Robert Williams - Tuesday, May 23, 2023
The middle of the traditional workweek -- Tuesday, Wednesday and Thursday ...