New research from iHeartMedia shows that Gen Z is still attracted to broadcast radio despite perception that it prefers personalized, on-demand audio, Inside Radio reports.
“While Gen Z is conventionally thought to want everything on-demand and tailored to their needs, the data shows that teenagers are gravitating to the safety and anonymity of radio to create
community,” said Lainie Fertick, President of Insights for iHeartMedia. Read the whole story at Inside Radio »