AI use has grown among social media professionals, with 95% now using AI tools in their work, and 75% daily, according to a newreport from Metricool, Net
Influencer reports. But 14% say AI-generated content performs worse than human-made, up from 5% in 2025. The biggest AI tasks are writing copy (86%)
and generating content ideas 84%. But AI use for strategy design is now at 62%, up from 39% last year, and trend and topic research has jumped from 36% to 61% in the same
period.
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