Omnicom Media is using Rembrand’s VISTA technology in an effort to make in-content advertising easier to plan and buy, Content Grip reports. VISTA uses AI to identify
scenes where brands can be inserted, although a show has already been produced. Omnicom uses its identity tool, RealID, and streamer viewership data to find the
shows that over-index. Rembrand then maps those shows against scenes that can support in-content ad placement. Read the whole story at Content Grip »