- Email Match: Firms Team Up To Drive Engagement, Identity Matching
Email Insider, Ray Schultz - Tuesday, August 13, 2024
AtData and Yotpo have formed a strategic integration to help joint custome ...
- Firms Work To Ensure That Press Releases Come From Verified Sources
Publishers Daily, Ray Schultz - Thursday, August 1, 2024
Authenticated GlobalNewswire releases will have a 'Clear Verified' badge. ...
- Who's There? Retailers Can't ID Visitors And Prospects
Email Insider, Ray Schultz - Thursday, August 1, 2024
Customers spend almost 70% more when they return a second time. B ...
- Roku, Trade Desk Ink ID Graph Deal For Streaming Ads
Television News Daily, Wayne Friedman - Thursday, August 1, 2024
The Trade Desk has inked a major deal for its open-source identi ...
- Identity Management Puts Email At Its Core
MediaDailyNews, Laurie Sullivan - Monday, July 8, 2024
How difficult will it be to change the perception of an industr ...
- Audience Creation, Targeting For A Privacy-Conscious Future
MediaDailyNews, Louis Keating - Friday, July 5, 2024
Geographical targeting acts as a relevance engine by creating cohorts for targeti ...
- Customer Identification Helps To Drive Repeat Purchases
Research Intelligencer, Robert Williams - Thursday, April 18, 2024
Identification not only helps retailers, but also brands that are seeking ...
- ID5 Closes $20M Series B Funding, Expands Identity Focus
MediaDailyNews, Laurie Sullivan - Tuesday, April 9, 2024
TransUnion and Sir Martin Sorrell's S4S Ventures contributed significantly to the fundi ...
- VideoAmp Bows Cookie-Less, 'Commingled' ID Solution
MediaDailyNews, Karlene Lukovitz - Friday, December 8, 2023
Graph is designed to optimize scalability and accuracy in reaching targeted dem ...
- Younger Consumers Are Most Likely To Protect Privacy
Research Intelligencer, Robert Williams - Thursday, October 19, 2023
Forty-two percent of people ages 18 to 34 have switched companies ...
- Yahoo, LiveRamp Expand Partnership To Scale Addressability
MediaDailyNews, Karlene Lukovitz - Monday, October 16, 2023
Brands using the Yahoo DSP can achieve greater reach through Yahoo ConnectI ...